Simone Li Email & Phone Number

Clagary

• Led design for major feature projects from 0 to 1. Additionally, improvedexisting features within the current application. • Closed knowledge gaps between executive, design and cross-functional teams through initiatives likethe Proto-Persona workshop series. Collaborated with product management to strategize featureroadmap, MVP scoping, and prioritization. Advocated for design and research-based perspectives inbusiness discussions with stakeholders, such as determining the post-launch direction of the Paymentfeature, whether to position the company as a pure sales platform or a CRM.• Enhanced research workflow by establishing a user cohort to ensure comprehensive insights. Ledresearch activities, including user persona, interviews, surveys, and usability tests, to support andvalidate design decisions ensuring design quality.• Collaborated closely with the development team to address technology constraints and possibilities.Ensured the implementation of the design version.

Calgary, Canada Area

• Spearheaded the ground up design of the Mobile Retail Banking App, influencing over 800,000 users.Led design for the iOS platform, iOS store ratings surged from 578 to 35.2K, and the iOS scoreimproved from 2.0 to 4.• Led end to end features design from 0 to 1, navigating through complex financial regulatory and legalrequirements. Organized and facilitated design whiteboard sessions with team designers, created bothlow and hi-fidelity concepts and design solutions. Developed prototypes for testing and ensuredseamless implementation by collaborating closely with engineers.• Iterated and evolved features through the integration of user interviews, usability tests, and feedbackfrom team reviews, with collaboration from the research team.• Build design system based on iOS/Android native patterns and UI components that comply with WCAG2.0 AA standards accessibility, ensuring ease of content perception and seamless navigation.

Greater New York City Area

• Delivered design strategies and solutions aligning with the business objectives and brand identity bybuilding a close relationship with a cross-functional team. Managed the end-to-end design projectspriorities and pipeline.• Led design on iOS/Android applications, dashboards, rewards platforms, websites. Introduced thedesign system. The rewards platform achieved 30% acquisition driven by rewards gamification and 94%customer satisfaction.• Oversee and execute all marketing creatives including: brand system, posters, advertisements,packaging, POP, info-graphic, digital marketing etc.• Supervised and managed the design team, providing directions and mentorship to junior and interndesigners.

Nyc

• Led visual branding strategy and stories align with the business objectives, including logo and designsystem, websites, etc.• Initiated marketing campaigns, catalog and marketing collateral for digital and prints.

• Led UI design for the e-commerce website and platform.• Created e-marketing campaigns, social media promotions, banners, packagings, marketing collateral,info-graphics, presentations and client proposals for sales

New York, New York, United States

New York City Metropolitan Area

New York City

Shanghai City, China

Nyc

Beijing City, China

Master Of Science (Ms), Design And Visual Communications, General

Graphic Design

Bachelor Of Fine Arts (B.F.A.), Design And Visual Communications, General

Graphic Design