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With over 10 years of experience I developed a deep understanding of design principles and the processes to create exceptional user centric experiences. I leverage a variety of research and design methods to evolve and identify user needs, create aesthetically pleasing designs that are optimized for both performance and accessibility. My approach involves a comprehensive understanding of the business strategy, aligning design decisions seamlessly with company objectives.Collaborating closely with other teams and departments (developers, project managers, researchers or customer success, marketing etc.) I ensure not only the accurate implementation of designs but also strive for a product that is truly design-led and authentically represents the user’s perspective.
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Senior Product DesignerSumoquote Jun 2022 - PresentClagary• Led design for major feature projects from 0 to 1. Additionally, improvedexisting features within the current application. • Closed knowledge gaps between executive, design and cross-functional teams through initiatives likethe Proto-Persona workshop series. Collaborated with product management to strategize featureroadmap, MVP scoping, and prioritization. Advocated for design and research-based perspectives inbusiness discussions with stakeholders, such as determining the post-launch direction of the Paymentfeature, whether to position the company as a pure sales platform or a CRM.• Enhanced research workflow by establishing a user cohort to ensure comprehensive insights. Ledresearch activities, including user persona, interviews, surveys, and usability tests, to support andvalidate design decisions ensuring design quality.• Collaborated closely with the development team to address technology constraints and possibilities.Ensured the implementation of the design version.
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Experience DesignerAtb Financial Nov 2018 - Jan 2021Calgary, Canada Area• Spearheaded the ground up design of the Mobile Retail Banking App, influencing over 800,000 users.Led design for the iOS platform, iOS store ratings surged from 578 to 35.2K, and the iOS scoreimproved from 2.0 to 4.• Led end to end features design from 0 to 1, navigating through complex financial regulatory and legalrequirements. Organized and facilitated design whiteboard sessions with team designers, created bothlow and hi-fidelity concepts and design solutions. Developed prototypes for testing and ensuredseamless implementation by collaborating closely with engineers.• Iterated and evolved features through the integration of user interviews, usability tests, and feedbackfrom team reviews, with collaboration from the research team.• Build design system based on iOS/Android native patterns and UI components that comply with WCAG2.0 AA standards accessibility, ensuring ease of content perception and seamless navigation. -
Design DirectorThinkeco Inc. May 2016 - Jan 2019Greater New York City Area• Delivered design strategies and solutions aligning with the business objectives and brand identity bybuilding a close relationship with a cross-functional team. Managed the end-to-end design projectspriorities and pipeline.• Led design on iOS/Android applications, dashboards, rewards platforms, websites. Introduced thedesign system. The rewards platform achieved 30% acquisition driven by rewards gamification and 94%customer satisfaction.• Oversee and execute all marketing creatives including: brand system, posters, advertisements,packaging, POP, info-graphic, digital marketing etc.• Supervised and managed the design team, providing directions and mentorship to junior and interndesigners. -
Freelance Art DirectorGreenington Fine Bamboo Jun 2012 - Dec 2018Nyc• Led visual branding strategy and stories align with the business objectives, including logo and designsystem, websites, etc.• Initiated marketing campaigns, catalog and marketing collateral for digital and prints. -
DesignerPinchme Mar 2015 - May 2016• Led UI design for the e-commerce website and platform.• Created e-marketing campaigns, social media promotions, banners, packagings, marketing collateral,info-graphics, presentations and client proposals for sales -
FreelancerBeyond Jan 2015 - Mar 2015New York, New York, United States -
FreelancerHuge Dec 2014 - Jan 2015New York City Metropolitan Area -
FreelancerDedica Group Aug 2014 - Dec 2014
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Graphic Design InternKraftworks Oct 2013 - Jan 2014New York City -
Graphic Design InternOgilvy China 奥美中国 Jun 2013 - Aug 2013Shanghai City, China -
Graphic Design InternSunday Morning Mar 2013 - May 2013Nyc -
Graphic Designer95 Design Consultant Jun 2009 - Jan 2010Beijing City, China
Simone Li Skills
Simone Li Education Details
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Design And Visual Communications, General -
Central Academy Of Fine Arts ChinaDesign And Visual Communications, General
Frequently Asked Questions about Simone Li
What company does Simone Li work for?
Simone Li works for Sumoquote
What is Simone Li's role at the current company?
Simone Li's current role is Senior Product Designer.
What is Simone Li's email address?
Simone Li's email address is si****@****inc.com
What is Simone Li's direct phone number?
Simone Li's direct phone number is +121268*****
What schools did Simone Li attend?
Simone Li attended Pratt Institute, Central Academy Of Fine Arts China.
What are some of Simone Li's interests?
Simone Li has interest in Psychology, Corporate Identity, User Interface Design, Marketing, Environmental Graphics, Chinese Typography, Asian Art, User Experience Design, Strategy And Research, Typography.
What skills is Simone Li known for?
Simone Li has skills like Graphic Design, Branding And Identity, Editorial, Illustration, Advertising, Web Design, Motion Graphics, Typography, Photoshop, Illustrator, After Effects, Indesign.
Who are Simone Li's colleagues?
Simone Li's colleagues are Gillian (Deyl) Hawryluk, Nicolle Greenhorn.
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