Simone Marcucci Email & Phone Number

Milan, It

Amsterdam, Noord-Holland, Nl

- Responsible for defining Philips Personal Health Media, Partnership, PR and influencer marketing strategy & planning for Italy, Israel and Greece, coordinating the entire process for Oral Healthcare, Male Grooming, Beauty and Mother & Childcare categories. - Digital PR and influencer activations across different channels to generate desire for Philips brand and sales revenues.- Coordinating the Media agency to secure media plans in line with ROI results. - Coordinating the PR agency to create press releases and visibility on the most important media outlets in the market. - Lead creation and execution of Philips Social Media strategy, taking into account different target audiences and behaviors.- Managing the relationship with the media/PR agency, journalists, influencers and partners.- Budget management.

London, Gb

- Develop regional media campaigns within the Italian, Greek and Spanish markets. - Media planning and budgeting: manage agencies relationship to ensure output is market appropriate and of the quality within budget.- Manage Influencers relationship for Regional projects.- Develop marketing team and fields performances within the Region.- Customer Journey and Content Management: develop content strategies for all touchpoints, making sure content is consistent and on brand.- Develop the regional strategy for organic social channels and support ongoing development of the group strategy.- Summarize media performance results in campaign reports and provide recommendations to optimize future campaigns.

London, Gb

- Managing and overseeing of media acquisition and retention marketing strategies within the Italian and Greek markets.- Planning and execution of campaigns, activities and content production for all media: organic social, paid media and Website.- Define performance metrics to track and assess campaign impact.- Media planning: manage agencies relationship to ensure output is market appropriate and of the quality within budget.- Manage Influencers relationship for Regional and local projects.

London, Gb

Execution of digital campaigns for Castel Romano Designer Outlet including activities for all channels: CRM, Social Media and Website.Competitors’ analysis, customer’s behavior analysis, overall campaigns performance analysis.Regional support as Digital Marketing Champion in special projects and campaigns for the entire Italian portfolio.Support at the Centre Marketing Manager in the organization of on-site activities and Retail team with the development of ad hoc activities for brands.PR and Influencers activities support for on-site event.

Estero, Fl, Us

Planning and execution of the back office and queque management activities for Hertz Fiumicino airport location including queque management activities with a special focus in customer service and customer satisfaction, Data entry and Front Office activities.

Master'S Degree, Marketing And Organization For Business Communication

Bachelor'S Degree, Communication And Marketing