• Responsible for driving eContent for PurePlay customers (Amazon & Ocado) across 5 Nestlé UK categories (Confectionary, Coffee, Infant Nutrition, Food & Dairy) and being a super user in Amazon Vendor Central• Executing all content (MHI Images, Product Titles, Product Descriptions, A+ Content and Brand Stores) across NUK to ensure its improved and optimised, resulting in competitive advantage and market share • Lead the strategy and messaging of A+ content to help educate shoppers on our products, reduce negative reviews and bounce rates, resulting in +10% increased conversion rate and ranking• Enhance content for the Amazon brand stores by implementing engaging product content, imagery, and videos that increase shopper engagement, boost sales and increase visits to the site• Lead the annual media planning sessions for Ocado in line with JBP discussions; ensuring the plans encompass strategic omni-channel campaigns, bundle deals, and valuable test and learn initiatives to drive impactful campaigns throughout the year• Drive strategic omni-channel campaigns across Amazon and Ocado that drive a better path to purchase, resulting in increase conversion, visits to page and click through ratesKey Achievements:• Successfully updated the Amazon product detail pages (MHIs, A+ and written content) for priority SKUs, focusing on search-optimised content, resulting in 12% increase in conversion rate for Nescafé Dolce Gusto and 7% increased traffic YoY vs. -14% for the overall Nestlé catalogue

• Lead the development of shopper strategies and execution of activation in Sainsbury’s to deliver category, customer and brand goals both in retail and digital environments• Create insight led annual shopper strategies and activations based on shopper insights utilising Nectar360 data to drive footfall online and in-stores• Drive shopper engagement at Sainsbury’s through fewer, bigger campaigns that are differentiated to Sainsbury’s and drive loyalty via objective led campaigns• Ensure best in class and bespoke omni-channel execution of our coffee brands in Sainsbury’s by working with Sales, Brand Marketing and Category Management to align on a yearly strategic direction for our brands• Supporting NPD launches that drive awareness during pre-shop across targeted social activity, engagement through online search banners and triggering purchases via in-store POS• Explore test and learn opportunities through media channels such as coupon at till to drive repeat purchasing amongst new shoppers, trade up amongst existing shoppers and acquisition from key competitor shoppers• Work in partnership with Sainsbury’s to create Nescafé branded content online to increase the digital brand experience and drive awareness of NescaféKey Achievements:• Increased penetration of Nescafé Gold Roastery by switching shoppers from competitor brands using targeted digital and social support reaching 10million shoppers through owned and paid channels. Drove online conversion through targeted search banners, reaching approx. 700k shoppers and implementing fully branded header boards and side panels (live in 588 stores, 97% of JS stores) to attract shoppers to shelf. • Identified future innovation for Sainsbury’s on Nescafé Gold Origins worth £8m driving 25% increase in sales into the category through standout, best in class, permanent in-store fixturisation unit and online fixturisation

• Responsible for driving Shopper Marketing strategies across the division by managing two of Nestlé’s biggest coffee brands: Nescafé Original worth £125.2m and Nescafé Gold worth £117.2m • Identified category barriers to purchase and using insights from this to deliver a consistent and impactful shopper message at every touch point across the path of purchase (online and in-store)• Developed and implemented strategies to target shoppers on their journey, creating an omni-channel activation that leads shoppers to purchase• Drove conversion on social media through effective commerce activations that included product and benefit focused content, clear and prominent call to action and short path to purchase with minimum clicks to buy• Improved eCommerce content such as mobile hero image performances on Amazon and Ocado, as well as ensuring consistent product titles on Amazon and gaps in A+ pages for total Nescafé Beverages to drive share growth in these accounts• Ensured relevant consumer touchpoints are shoppable, CTAs are relevant and visible, the product catalogue and portfolio availability is up to date, to ensure maximum brand impact and performance across campaignsKey Achievements:• Successfully led & executed Nescafé's first omni-channel partnership activation with confectionery in ASDA to increase number of shoppers, resulting in +13% increase in penetration in ASDA FYTD• Created a successful shopper campaign on winning a van prize in the wholesale and convenience channel which resulted in full in-store and online execution in key depots including a van shaped front of store display unit. This campaign was seen as best practice in this channel due to the relevant prize draw and execution.

• Promoted to Brand Manager within 13 months and remained on the Duck brand to drive forwards the brand strategy including deep dive competitor analysis, implementing new products onto retailer shelves online and in-stores and continuing to execute best in class omni-channel activations• eCommerce Content Lead for Duck, creating a variety of assets for PurePlay and Brick & Clicks eTailers, while also supporting eCommerce toolkit strategy and creation• Created original online media activation banners, while ensuring they are optimised for relevant search terms• Created and managed the Duck Amazon Brand Store and achieved an average sales increase of 25% within the first month of owning the store• Owned the Duck website and Facebook page, creating engaging social media content that drives shoppers to retailer sites• Responsible for the ongoing delivery of activities across the Duck brand website and SEO with particular focus on owned media • Worked with the Category and Sales team to deliver macro shelf space of +10% on Fresh Discs (our most profitable format) resulting in overall penetration growth by +5.8% MAT• Led the ratings & reviews strategy for Duck, setting priorities and running campaigns with PowerReviews, BazaarVoice and Amazon Vine• Presented the brand strategy to Senior Management (including the GM), Sales and Category teams at internal meetings and conferences to align on the ambition and growth plan of the brandKey Achievements:• Successfully executed Home Cleaning’s first ever permanent educational fixturisation in 318 Wilkos stores, resulting in +43% incremental sales and +14.1pts share growth in Wilkos FYTD• Successfully implemented SCJ’s first ever fragrance puffers in 255 ASDA stores to create disruption at shelf, as well as communicating Duck’s new limited-edition fragrances; this resulted in +25% unit ROS increase

• Managed the Duck brand worth £28.8million and the marketing budget for total Toilet Care worth £1.3million• Responsible for driving share growth through omni-channel activations and have grown Duck by +1.8pts FYTD (circa £2.1million) vs YA making it the UK’s Number 2 Toilet Cleaning brand • Presented in front of large, senior key stakeholders to communicate Duck plans internally, as well as externally via Brand Days to major multiples to secure customer alignment on activation plans and NPDs• Worked on defending Duck from upcoming competitors by pulling together defence plans for each key retailer to ensure plans are fully maxed out in terms of incremental activity and increased share of shelf space• Content manager for Duck, using Salsify and managing the relationship with Brandbank. Assisted Regional teams with best in class solutions for content creation that goes onto social media sites such as Facebook• Analysing data on a regular basis by using Nielsen, Kantar and Dunnhumby to develop long term planning and strategy for developing the category, as well as tracking competitor performance and market shares• Managing, developing and executing best in class display units such as shelf trays and other POS materials in key retailers to deliver incremental revenue, category value growth and drive brand awarenessKey Achievements:• Successfully executed Duck’s first ever omni-channel competition in two key retailers: Tesco and ASDA, driving +31% RSV vs YA in Tesco (+£400k incremental net sales) and +£300k incremental net sales in ASDA• Successfully executed and managed SC Johnson’s first Tesco atrium event at their head office, engaging with approximately 2,300 Tesco employees to create brand loyalty and education on products• Executed Home Cleaning’s first ever educational shelf tray in 317 Morrisons stores resulting in +15% incremental sales, as well as ensuring excellent, bespoke in-store execution of POS at other retailers

• Drove the launch of two new key priority categories in the UK market and responsible for product launches• Led market and competitor analysis for key new product launches and identified gaps in the market where NPD can be created • Developed promotional pricing for key dates (e.g. Black Friday deals) and ensured targets are met• Worked across the full marketing mix within budgeted parameters, as well as managed all marketing budgets across 10 different categories worth over £14million• Created best practices for media spend to ensure cost efficiencies and return on investments are achieved• Owned and developed the AMS and AMG strategy for two new categories (Floor Care and Air Care)• Managed consumer and trade events from agency brief to final execution across varied categories• Built relationships with external agencies and created briefs for ATL and BTL marketing campaigns • Took full control of A/B claim testing on Google by managing the relationship between Havas and Philips• Led processes for consumer claims testing to develop insights and recommendations to senior management• Developed CRM mailers to target current shoppers, encourage loyalty and communicate new products• Analysed Philip's new product SKUs on online retailer websites such as Amazon and created ways to enhance rating and reviews such as sending out samples, in particular via the Vine schemeKey Achievements:• Led ATL and digital campaign to drive the Kitchen Electrics Category, achieving a campaign ROI of 69.6% vs. estimated 20.2% by partnering with News UK to drive penetration of healthy fryers and obtaining a record market share (#2 position). Additionally, product awareness increased from 15% to 41%.• Re-positioned new products in Dental Professional (B2B) and consumer (B2C) focused literature to target different consumer segments and briefing these changes to agencies. Delivered £185k vs £100k target.

• Worked on the Rimmel brand to collect and collate all Local Trade Marketing Calendars• Updated and maintained the Global Pricing Database and ensured that it is available on a quarterly basis• Provided and tracked key competitor activities and shared these to all team members and global markets • Visited retailers to analyse Rimmel’s stands in comparison to competitors to develop the brand’s POS stands • Used the IRI and EPOS databases to analyse best-selling shades, market share and popular products from Rimmel and competitors, as well as using data to help create NPD

• Worked within the EMEA and UK Franchise Management team on Mickey & Friends, Winnie the Pooh, Disney Fairies and Disney Baby• Liaised across the business on a local and EMEA level to ensure we held the most relevant and up to date information on franchises• Developed, owned and delivered tactical elements that supported specific franchise projects throughout the year, which helped drive the overall success of our key properties• Liaised with external agencies to promote an upcoming film from Disney Fairies• Assisted in the running of events for external companies such as Fisher Price, Mattel, Sony etc. Key Achievements:• Worked across functions to create the Disney Fairies: Lost & Found app and presented to senior management