Simone Pitzal Email & Phone Number

Stuttgart, Bw, De

Stuttgart, Germany

Konzeption, Planung und Umsetzung unterschiedlicher Veranstaltungsformate (insbesondere Messen, Konferenzen, Mitgliederangebote, Diskussionsrunden) für verschiedene Zielgruppen und Themen. ▪ Projektmanagement und Steuerung der veranstaltungsbegleitenden Kommunikation als Schnittstelle zu den Fachabteilungen u.a. PR, Online, Social Media, Marketing ▪ Fachliche und kommunikative Integration von Kooperationspartnern aus dem Netzwerk ▪ Konzeption und Vermarktung von Sponsoring-Angeboten ▪ Eigenverantwortliche Projektleitung mit budget- und termingerechter, qualitätsbewusster Umsetzung ▪ Vermittlung und Koordinierung geeigneter Experten aus dem DGNB Netzwerk für externe Veranstaltungen

Timor-Leste

Supported a non-profit organization in one of the poorest countries in the world, Timor Leste. Thanks to my grant applications and networking activities in Australia and Europe, the local Mother and Child Clinic has now the required funds for a new building, that will enable vaccinations and educational events for up to 100 participants.

Buxton

• Develop and implement strategic marketing plans and events to grow sales and brand awareness• Ongoing analysis and market research to identify trends, opportunities and gaps to inform marketing strategies. • Established HSE’s marketing team

Sheffield, United Kingdom / London, United Kingdom

Devised communications strategies and tactical plans to support DWP’s objectives and deliver key campaigns. Worked closely with policy and programme colleagues as well as senior leaders and teams in other government departments. Accelerated the performance of internal teams / built relationships to bring out the best in colleagues in order to deliver effective campaigns to set deadlines and agreed targets.Selected Contributions:• Delivered a targeted behaviour campaign and exceeded the target by delivering over £2.5 million in cost savings in one year for DWP.• Spearheaded and led on internal communications for DWP’s Estates Rationalisation Programme, IT Programmes and HR campaigns.• Successfully developed and implemented a planning system for communication teams across DWP.

London, United Kingdom

Secondment to manage and deliver government related communications before and during the London 2012 Olympic and Paralympic Games • Planned and managed national and international media opportunities supporting the Olympic and Paralympic Games, the most televised sporting event in the world, broadcast in around 200 countries.

Nottingham, United Kingdom

Established, planned, and delivered all marketing plans and activities aimed at attracting international companies to the region and ensuring they succeed once they had set up in the East Midlands. Key markets: Germany, France, Scandinavia, US, India, Australia, China, and Japan. Sectors covered: Life Sciences, Automotive, Financial Services, and Environmental Technologies.Selected Contributions:• Led on brand development and adoption by key stakeholders for: England’s East Midlands - the brand used in European markets | British Midlands – the brand for US and Asia Pacific | Regional Olympics Brand | India and China Business Bureau – to promote emerging markets to local businesses.• Established channel partners in Germany, France, Sweden, India and the US. • Introduced search engine optimisation and increased focus on online marketing.• Established relationships with key businesses in the region to work jointly in key markets.• Instigated and implemented a secure extra-net which supported team working for teams in different countries.

Louth, Lincolnshire

Responsible for Tourism, the key economic driver for this region. • Successfully introduced income targets for Tourism Information Centres and annual business plans• Responsible for tourism budget and a team of twelve staff• Led on development and evaluation of national marketing campaign, including online, print, TV and radio• Implemented a Destination Marketing System which allowed product sharing and online bookings • Led on the tendering, production and distribution of holiday guides and a range of other products encouraging bookings in the region• Instigated new annual products, such as a walking festival• Established relationships and partnership working with other regional tourism organisations: Heart of England, East of England and Lincolnshire Tourism• Led on the development of a new tourism website

Schwäbisch Gmünd, Germany

Responsible for promoting the city and region as a tourism destination. • Led on first tourism strategy and web presence for the city and region• Development and implementation of marketing and PR campaigns - resulted in increased awareness and more visitors to the region• Introduced weekend packages to increase visitor numbers during off-peak periods. • Introduced performance targets for the tourist information centre team (5 staff) • Established relationships with key businesses and regional tourism organisation to gain sponsorship for new products

Post-Graduate Diploma In Marketing, Marketing

Dipl. Betriebswirt, Economics, Destination Management