Simone Proctor Email & Phone Number

Leeds, England, United Kingdom

Sitting in the Transformation Team I am leading an organisation-wide roll out of Microsoft Dynamics CRM, modernising data capabilities and enabling ACE to adopt a data-driven approach to being the best possible development agency for arts, culture, museums and libraries. Key responsibilities include:-Delivering solutions to support business processes and strategic objectives-Enabling organisation wide digital transformation-Managing and understanding a complex and wide range of stakeholder needs, working collaboratively across the organisation -Coordinating technical support and managing external suppliers-Data security-Training and guidance for successful system adoption-Governance and policy -Managing a 4 person CRM team

Headingley, Leeds

I lead the development and management of our Microsoft Dynamics CRM and supporting systems including the enquiry service for prospective students. I’m responsible for accurate use of data to ensure the delivery of CRM campaigns that convert a wide range of stakeholders into Leeds Beckett supporters. I develop, manage and evaluate strategic marketing plans to optimise the customer journey and advise colleagues across the University on CRM best practice.Key responsibilities include:- Ensuring the University gains maximum benefit from its CRM and related systems in support of student recruitment, conversion and retention activity.- Managing the development of the CRM, leading colleagues in an advisory role on CRM best practice, keeping pace with sector trends and system developments.- Devising and delivering content plans for targeted communications including customer emails, website content and printed material. - Using market research, web analytics and other data sources to measure the success of marketing activity, and implement improvements based on evaluations. - Line management of the CRM Data Officer, Data Assistants and a team of Enquiries staff (currently x4 direct reports) along with supervising project teams.

Leeds, United Kingdom

I was a Staff Governor on the board of NSCD, contributing to the strategic decision-making of the School.

Leeds, United Kingdom

I developed and implemented effective press and marketing strategies to recruit the most talented aspiring contemporary dance artists and promoted NSCD as an international centre of excellence for dance education in Leeds. I successfully secured large and regular Arts Council England funding grants for both NSCD and Riley Theatre. I also acted as the Box Office and Front of House Manager.Key responsibilities included:• Stakeholder engagement across the international dance landscape and local community.• Managing a large-scale website redevelopment and ongoing upkeep.• Submitting successful funding applications to Arts Council England's Grants for the Arts and National Portfolio schemes securing annual income upwards of £150k for four years as well as one-off funding grants.• Devising and implementing a multi-channel marketing and advertising strategy with a focus towards digital.• Overseeing the rebrand of NSCD and rolling out a new visual identity across print and digital.• Managing the online box office system and ticketing facilities.• Running the box office and managing a team of theatre staff.• Line-managing a Marketing & Development Officer, Marketing Assistants and Marketing Interns.• Devising and managing all marketing campaigns for Learning & Participation, VERVE touring company, all NSCD school activities and Riley Theatre programme promotion.• Commissioning photography and video content production.• Managing press, PR and news.• Managing a large budget and smaller project budgets.

Leeds, United Kingdom

I led marketing projects and activities relating to branding, design and print to develop and improve the quality and effectiveness of the Marketing function within the College. I was responsible for:• Producing visually impressive content for the College website and supporting a redevelopment.• Maintaining and updating the Microsoft CRM system.• Producing all College promotional materials.• Implementing brand strategy and acting as the brand guardian across all marketing materials.• Designing marketing materials, presentations and other documentation in-house using brand guidelines.• Managing teams of printers and designers.• Being the first-point-of-contact internally for staff enquiries regarding branding.• Writing, designing and issuing advertisements, promotional copy and other publicity for the College online and in print nationally and internationally.• Carrying out market research and producing annual reports.• Managing the redesign of a new 'art magazine' style prospectus that won a Heist award in 2015 for Best Prospectus from a Specialist Institution. (http://www.heistawards.com/2015-winners.html)

Leeds, United Kingdom

I promoted the School by actioning marketing campaigns, coordinating internal communications and providing a welcoming and knowledgeable reception function. I was required to lead on selected marketing campaigns and internal communications for the staff, students and governors of NSCD. I supported with funding applications to Arts Council England and smaller trusts and foundations. I also managed the reception office at NSCD, including the box office facility for The Riley Theatre. Responsibilities included:• Managing the NSCD website and social media platforms.• Researching and implementing an online ticketing system.• Seeking out fundraising opportunities and supporting with funding applications.• Researching and implementing a digital communications email client system.• Producing all marketing materials.• Managing budgets and logistics for the company tour.

Wakefield, United Kingdom

I actioned a corporate support strategy for the theatre and successfully secured sponsorship from a number of Yorkshire based businesses as well as selling advertising space on the annual Pantomime 'Sponsors Cloth'. Alongside this development role, I was responsible for processing invoices and payroll, securing child performance licences and assisting the marketing team with sales reports and any other management requests. I was responsible for supporting all members of Senior Management in areas of:• Programming• Finance• Marketing• Fundraising• Learning & Participation

Leeds

Leeds, United Kingdom

Leeds And Exeter

Agile Pm Foundation & Practitioner, Information Technology Project Management

Scrum Master, Information Technology Project Management

Cim Diploma In Professional Marketing – Level 6, Digital, Merit

Drama Ba Hons, Arts Management, 2:1

Activities and Societies: Exeter University Theatre Company, Exeter University Debating Society.