Director of Sales and Marketing with over 20 years of experience leading merchandise, events, and growth strategies. Proven track record in boosting online presence, maximizing partnerships, and driving sales across various channels. Exceptional leader with strong analytical, communication, and innovation skills.Merchandise Management: Developed and implemented effective merchandising strategies, managed product selection, inventory, and pricing to align with brand image and market trends.Event Planning and Management: Planned and executed promotional events, trade shows, and brand activations, coordinating with vendors and partners to ensure success.Gifting Strategy: Created and managed innovative corporate and consumer gifting programs to enhance brand loyalty and customer satisfaction.Growth and Communication Strategy: Developed strategic marketing plans, crafted compelling communication strategies, and monitored market trends to drive business growth.Social Media and Digital Marketing: Oversee social media strategy and execution, optimized campaigns, and developed engaging content to promote brand values.Collaborations and Partnerships: Identified and negotiated collaborations, fostered strong relationships, and maximized partnership opportunities to drive awareness and sales.Innovation: Oversee development and research for new items to market. Sales Management: Drove sales growth with grocery and retail customers, and restaurant partners, developed and managed sales strategies, and refined tactics based on sales data and market conditions.Online Presence and Web Sales: Enhanced online presence through SEO, SEM, and content marketing, optimized e-commerce platform, and monitored online sales performance.Accounts Receivable Management: Oversaw accounts receivable process, worked with finance team to maintain accurate records, and implemented strategies to improve cash flow.

Represented the brand to chefs, bartenders, influencers, and consumers on a regional level • Cultivate relationships with chefs & bartenders for product placement in both restaurants and events. • Negotiate partnerships for festivals, dinner series, and fundraisers. Worked on sponsorship levels, presence within the event, and engagement with chefs. Additionally, finding unique experiences to showcase the brand• Hold close partnerships with national culinary school sponsorships, ensuring presence within the schools and relationships with students. • Work closely with the national foodservice broker on image accounts and new product launches. • Host chefs and culinary influencers on Avery Island for both dinners & meetings, taking the time to cultivate loyalty and show the quality of our products.• Manage budgets to align partnerships & activations with global marketing strategy.

Manage Diageo North America’s New Orleans Region, overseeing strategic event planning for their spirits portfolio, specifically through sponsorship and brand activation. •Lead the strategic evaluation of event selection and activation for the portfolio of Diageo brands in a four-state region, via a $1MM Regional budget.•Design hyper local campaigns grounded in market research, quantitative analysis, demographic studies, & partnership with cross-functional centralized marketing teams.•Align all communications and convey programming decisions while serving as single point of contact across multitude of internal/external roles and audiences - including internal employees, distribution partners, activation agencies, et al.•Spearhead pre- & post-event data operations, specifically forecasting costs & projected-ROI, overseeing integrity of data capture mechanisms and tooling, & developing recap-reports & post-mortems reflecting performance, enhancement opportunities, and successes.•Manage & monitor logistical efforts inclusive of product inventory, resource allocation, and asset tracking, valuing over $1MM.•Direct multiple activation agencies to ensure all deliverables are met by mandating regular cadence of meetings to track milestone achievements & target-attainment. •Adhere to all branding documents to ensure events meet corporate standards & to guarantee customers/prospects are delivered high-caliber, consistent experiences.

Conceptualized and established a 3500 square foot locally sourced, full service grocery store.• Conceived the vision for the market and wrote a detailed business plan, including projections, marketing, design, and rollout. • Oversaw construction, setup and launching of the market.• Carefully curated all 3000+ skus, including produce, dairy, alcohol, wine, and prepared foods. Managed pricing structure to ensure profitable margins. • Launched website, newsletter and social media campaigns. • Lead in all ordering from over 100 vendors. • Created and executed marketing and PR campaign. • Oversaw both front of house and back of house operations, leading and managing a team of over 15 employees. • Created menu items and recipes from the kitchen. Lead in all the ordering and overseeing food costs and minimizing waste.

Aided in launching and growing the New Orleans branch of a San Francisco online grocery delivery service. • Created a marketplace for 7-day grocery delivery. • Aided in increasing customer base by 5-8% weekly. • Maintained category management while curating and assisting in design on the website. • Established relationships with over 200 farmers and local food producers, providing them with business and marketing consulting. • Oversaw the day to day operations within the warehouse and helped create and implement communications among departments.

Implemented a business plan and started a successful locally sourced, whole animal butcher shop. I was responsible for all marketing and PR, establishing relationships with the press, customer base, and food community. Established relationships with farmers from all over Louisiana and Mississippi. Oversaw the day to day operations.

Facility Service Sales RepresentativeMarket new and existing products to all customers. Accomplishments: ●Sold contracts with the average length of 60 months ●Achieved 120% of quota in FY10 ●Successfully launched several new products to the marketplace exceeding budgetary expectations ●Exceeded quota for FY 2007 by 70%, 40% in FY08, and 30% in Fy09 ●Received Achievers Club recognition for the 1st and 2nd quarters of FY07, 1st and 3rd quarters FY08 and 1st quarter FY10