Simone Richardson Email & Phone Number

Berlin, De

Berlin, De

Berlin, Germany

Berlin, Germany

At Pipedrive, I was the performance marketing manager for paid social media. The primary platforms I worked with were Linkedin, Meta, Reddit and X.

Berlin, Germany

At JustWatch I was a Campaign Manager in the Amazon Prime Video team. I was both the point-of-contact and the manager for the Netherlands digital activity.Some of my responsibilities were:o Created audience and media strategies for new campaigns/titles in the Netherlands + other markets o Created and managed Paid Social campaigns (Video, Google, Display, Meta, TikTok)o Was the main point of contact for the Netherlands Prime Video teamo Worked across major tentpole campaigns across Europe (The Rings of Power, The Boys, etc)o Managed campaign budgets & adjusted bids to optimize ROIo Tracked KPIs and produced key reports for external clientso Created strategies for Brand campaignso Worked with creative producers (internal and external) to create creative recommendations.o Worked with internal stakeholderso Lead local meetings with Amazon clients and external agencieso Managed budgets of over 500,00€

Berlin Area, Germany

At Joonko I was the owner of the Paid Marketing Channel. My responsibilities were;o Launched & managed Paid Search (PPC) campaignso Launched & managed Paid Social campaigns o Work on high-level strategies for paid marketing activitieso Wrote and optimised copy for landing pages and paid search engine marketing campaigns.o Managed campaign budgets & adjusted bids to optimise ROIo Tracked KPIs and produced key reports for managemento Outreached & maintained an affiliate partnership. Including payment and troubleshootingo Researched potential untapped audiences nicheso Analysis of data points in Google Analytics such as; funnel deep dives, keyword analysis, landing pageso Created custom reports and analysis in Looker and Google Analyticso Used data and reports to optimise campaigns, reduce CAC and look for new marketing opportunitieso Worked with internal stakeholders

Berlin Area, Germany

I am the Online Marketing Manager for Generation YES, a high end e-commerce retailerResponsibilities;• Created and drove strategy across all online marketing campaigns for performance, social media, shopping and search• Worked across campaigns from conception, implementation, evaluation and analysis• Independently developed strategies with the goal of performance optimisation, sales and brand growth• Copywriting social and search engine marketing ads(English) • Continuously looked for optimisation opportunities across all marketing campaigns• Worked closely with social media content team and video production, advising them on content success and brainstorming new approaches• Full responsibility of marketing budget across all channels• Meeting with the CEO for analysis and reporting• Keeping up to date with changing digital landscapes

Auckland, New Zealand

Digital media contractor working across Restaurant Brands (KFC, Pizza Hut, Carls Jr) and Contact Energy.Responsibilities• Recommendations and planning digital campaigns across all brands • Reporting and campaign analysis - weekly, PCA, econometrics• Helping team where required

Auckland, New Zealand

Eight Loop Social ceased trading in February 2018. I was the sole account manager a Eight Loop Social. We worked with big brands with AMP New Zealand, Go Healthy and Pitstop as well as a series of e-commerce business and entrepreneursKey achievement: I successfully produced and managed a production shoot and social media campaign for AMP New Zealand achieving key deliverables on time and under budget. This included developing and pitching the commercial idea, finding participants, managing lead up to film shoot and managing campaign execution.Responsibilities; • To manage client relationships while developing and leading digital strategies leveraging the integrated agency solutions and digital delivery teams• Principal point of contact for clients• Building long-term client relationships, anticipating client needs, and working with supporting teams to coordinate efforts and create solutions• Identify and drive growth opportunities, fostering innovation that focuses on clients’ business goals• Co-ordinate the development, management and presentation digital strategies to clients• Keeping up to date with changing digital landscapes• Partner directly with the Digital Strategist to ensure progress towards client goals is actionably measured and that results are incorporated into client deliverables.• Responsible for leading many client meetings, as well as working with the Client Strategist to coordinate the agenda and presentation materials.• Client reporting• Use sound judgement to identify issues that require escalation• Use task management tools to monitor campaign plans and delegate tasks

Auckland, New Zealand

I was a Digital Buyer for major companies such as Mitre 10 and Flight Centre. Key achievement: Due to my performance I was moved to the Mitre 10 account, one of FCB's biggest accounts. When I moved I performed the duties of a Digital Planner/Buyer under the Digital Director. Responsibilities• Digital campaign planning including budgeting and placements• Educating clients on the value and benefits of the campaign• Campaign booking and buying with publishers• Negotiation with publishers• Client and campaign billings for accounts team to invoice• Campaign management and optimization• Client point of contact• Campaign analysis and reporting• Day-to-day direction of the Digital Campaign Manager (DCM)• Training new Digital Campaign Managers and Buyers

Auckland, New Zealand

I worked at a Digital Campaign Manager on Flight Centre, Student Flights, Cruiseabout, Mobile and Tourism QueenslandKey achievement: Due to my performance I was given Digital Buyer responsibilities such as invoicing and campaign booking within three months of starting my role. I also worked on a CAANZ Beacon award winning campaign; Flight Centre's Gifts that Go Places.Responsibilities • Digital campaign planning with supervision • Campaign booking and buying with publishers• Client and campaign billings for accounts team to invoice• Client point of contact• Management and execution of a campaign• Trafficking and setup of digital campaigns on self-service platforms and through publishers• Client presentations and attending weekly WIPs

Auckland, New Zealand

I worked here while studying at Auckland Uni. I worked full-time over Summer and part time during the semesters.

Auckland, New Zealand

I worked here while studying at Auckland Uni. I would work full time over the holidays and part time during the semesters.Responsibilities• Writing content for the homepage and EDMs• Scheduling bands/events for the homepage and EDMs to sell tickets and raise profiles• Create promotion pages for upcoming events• Editing an uploading images for website and EDMs• Office admin and front of house