Sen. Manager Product Research
Representing the voice of the consumer throughout the product development process, to ensure that Philips Oral Healthcare innovations make a meaningful difference to consumers’ lives. Responsibilities 1. Support product development projects via providing consumer insights. 2. Work as a business partner to scope the project definition and objective particularly concerning Insights, Benefits, RTBs and Claims Areas. 3. Collaboration with… Show more Representing the voice of the consumer throughout the product development process, to ensure that Philips Oral Healthcare innovations make a meaningful difference to consumers’ lives. Responsibilities 1. Support product development projects via providing consumer insights. 2. Work as a business partner to scope the project definition and objective particularly concerning Insights, Benefits, RTBs and Claims Areas. 3. Collaboration with Consumer Marketing and Market Intelligence to translate the general needs of market segments into consumer insights. Leading the search for and validation of consumer insights in the area of global oral healthcare unmet needs - using various research methods. 4. Collaboration with I&D project team to identify and validate the detailed consumer needs and drivers for satisfaction. 5. Definition of product options based on in-depth understanding of these consumer needs. 6. Translation of defined insights into clear technical product deliverables - going beyond reliance on pure data and information toward a pragmatic / sensing approach in expressing consumer needs. 7. Validation whether the end-product meets the consumer needs and insight and check that these are executed according to regulatory (FDA) guidelines. Show less
