Simone Silva-Lysko Email & Phone Number

Lisbon, Portugal

Responsible for launching multiple new titles to various global markets.Works across all departments (Product team, Art teams, UA, Ads, Player Experience, Social Media, BI) to create successful launches & analytics reports.Focuses on game-specific geos and tactics for targeted launch strategies.Implements cross-promotion strategies across the Miniclip core and wider group portfolio to drive key KPIs.

Community Management & Social Strategy plans & agencies across titles highest revenue game titles - 8 Ball Pool, Agar.io, Carrom, Mini franchise, Published games, and others.Creating, managing, implementing strategic marketing projects such as Guinness World Record for 8 Ball Pool & Content Creators Platform across Miniclip Group.Researching & implementing group-wide business initiatives.Planning, executing & leading multi-faceted external marketing… Show more Community Management & Social Strategy plans & agencies across titles highest revenue game titles - 8 Ball Pool, Agar.io, Carrom, Mini franchise, Published games, and others.Creating, managing, implementing strategic marketing projects such as Guinness World Record for 8 Ball Pool & Content Creators Platform across Miniclip Group.Researching & implementing group-wide business initiatives.Planning, executing & leading multi-faceted external marketing campaigns.Conceptualised, implemented & tracked various internal and external engagement and retention strategies.Reports & analytics on each project & campaign to understand impact. Show less

Johannesburg Area, South Africa

Created brand strategies & marketing portfolios for startups and mid-sized companies to improve their market positioning and increase brand awareness. Including marketing automation where necessary such as email providers, CRM platforms, chatbot plugins, social media management platforms etc.Worked closely with clients to understand their business objectives and tailor marketing strategies to meet their specific needs and goals.Developed social media strategies and executed them… Show more Created brand strategies & marketing portfolios for startups and mid-sized companies to improve their market positioning and increase brand awareness. Including marketing automation where necessary such as email providers, CRM platforms, chatbot plugins, social media management platforms etc.Worked closely with clients to understand their business objectives and tailor marketing strategies to meet their specific needs and goals.Developed social media strategies and executed them to help clients increase their online presence and engagement with their target audience.Managed paid marketing campaigns across different platforms to drive traffic, leads, and conversions for clients Show less

Johannesburg Area, South Africa

Expanded and grew the Productive Services business by developing and executing marketing, sales, new business, and operations strategies.Created and implemented training plans and strategies for company workforces to improve productivity, safety, and quality standards.Worked closely with HR teams to understand their training needs and created tailored approaches to address them effectivelyAutomated CRM function and emails to improve customer engagement and streamline… Show more Expanded and grew the Productive Services business by developing and executing marketing, sales, new business, and operations strategies.Created and implemented training plans and strategies for company workforces to improve productivity, safety, and quality standards.Worked closely with HR teams to understand their training needs and created tailored approaches to address them effectivelyAutomated CRM function and emails to improve customer engagement and streamline communication processesCreated content for training materials, website, and sales collateral to showcase company's expertise and offerings to potential clientsBuilt strategic partnerships with aligned businesses in the industry to expand the company's reach and offeringsDeveloped and managed budgets and financial plans to ensure profitability and sustainability of the businessMonitored industry trends and regulatory changes to stay up-to-date with best practices and compliance requirements in the plastics manufacturing niche. Show less

Johannesburg Area, South Africa

Managed & grew the client service & production department and maintained approximately 30 clientsLed the development and execution of ATL, BTL, and TTL campaigns, including account directing, project managing digital creative campaigns, liaising across departments, managing client budgets and timing plans, and overseeing TV commercials, AV Production (filming and animation), radio ads, print campaigns, internal activations, and POS elements from initial client brief to final… Show more Managed & grew the client service & production department and maintained approximately 30 clientsLed the development and execution of ATL, BTL, and TTL campaigns, including account directing, project managing digital creative campaigns, liaising across departments, managing client budgets and timing plans, and overseeing TV commercials, AV Production (filming and animation), radio ads, print campaigns, internal activations, and POS elements from initial client brief to final flightingManaged production teams, suppliers, and media buyers to ensure timely and high-quality delivery of client projectsProvided monthly financial reporting to the Managing Director to track the financial performance of the department and identify areas for improvementPursued new business opportunities, created credentials presentations and new business pitches. showcasesRecruited staff for my team and other departments to ensure the team had the right skills and expertise to deliver high-quality services to clients Show less

City Of Johannesburg, Gauteng, South Africa

Liaised with clients and cross-functional teams to deliver successful projects, including events and campaigns from concept to executionWorked on wide range of accounts such as global retail brands, high-end luggage, largest online marketplace in South Africa.Maintained client accounts with project briefs, budgets, and timelinesCoordinated client and corporate events, including venue selection and on-site managementMonitored project progress and managed risks and… Show more Liaised with clients and cross-functional teams to deliver successful projects, including events and campaigns from concept to executionWorked on wide range of accounts such as global retail brands, high-end luggage, largest online marketplace in South Africa.Maintained client accounts with project briefs, budgets, and timelinesCoordinated client and corporate events, including venue selection and on-site managementMonitored project progress and managed risks and issuesEnsured high levels of client satisfaction through exceptional customer service and issue resolution. Show less

Honours - Marketing Communications, Marketing/Marketing Management, General

Honours: Applied Psychology, Psychology

In progress

Bachelor Of Arts (B.A.), Psychology And Communications

Matric, Science (Hg), Geography, Maths (Hg), Afrikaans, English, Drama