- Spearheaded website optimization, achieving a 25% conversion rate increase through in-depth interviews, focus groups, usability testing, and A/B testing, revealing valuable user insights and empathy-driven opportunities.- Collaborated with the GM to plan and execute 50+ interviews, followed by meticulous synthesis and analysis of customer insights, resulting in high-impact recommendations for website enhancements.Initiated end-to-end customer portal experience design, from conducting user research, identifying improvement areas, creating user journey maps, to developing low- to high-fidelity prototypes, aligning with customer needs and business goals.- Identified impactful market strategies using advanced statistical techniques (data mining, sentiment analysis, and cohort analysis), reducing Customer Acquisition Cost (CAC) by 10%.- Managed and grew Stasis’ Instagram presence, utilizing user surveys and sentiment analysis to shape the content strategy. Achieved a 125% growth in followers (4,200+ new followers) and an 80% increase in engagement during my tenure.

- Contributed strategically to E-ONE, a modern watch brand with a focus on inclusive design for the visually impaired, and participated in the entire design process, encompassing user research (including ethnographic research, in-depth interviews, and co-creation workshops), research analysis, ideation facilitation, prototyping, usability testing, and storytelling.- Orchestrated and led comprehensive design research initiatives that resulted in the synthesis of data and the creation of actionable insights. These insights were instrumental in guiding well-informed design decisions.- Collaborated closely with cross-functional teams of designers and architects to identify generative research opportunities and develop research strategies. Utilized sustainable, adaptive, and inclusive design methodologies to address significant social and urban challenges.

Partnering with NASA during the studio class at Parsons, the class and I designed strategies for NASA to navigate the future of lower-earth orbit (LEO) after the International Space Station decommissioning after 2030. Designed and tested prototypes that would facilitate and drive richness to build potential international and domestic partnerships toward establishing a robust lower-earth orbit (LEO) economy.

- Led primary and secondary research projects within the tourism sector, utilizing advanced interviewing techniques and surveys to collect valuable user insights.- Proficiently analyzed research data, translating findings into compelling infographics that visually conveyed key insights for effective decision-making.- Authored sentiment reports and curated LinkedIn content as part of marketing campaigns, reaching a substantial audience of more than 3,500+ engaged readers.

- Helped with the post-editing and translation of the copywriting and script for 'The Asia-Pacific War Crime'- Collaborated with CNN and generated the pre-production planning, story seeking, scriptwriting and translation, post-editing, etc., of 'China on the Move'- Prepared scripts, searched for segments, and carried out administrative duties for the general documentary team

- Redesigned templates and updated content for the Chamber’s official WeChat account and the WIRE, the bi-weekly Chamber newsletter- Supported the production of the key Chamber publication, the bi-monthly China-wide business magazine, ‘German Chamber Ticker'- Attended and helped with the organization of flagship Chamber events, such as monthly Chamber Meetings (100-200 participants)

- Assisted the association with their media and advertisement- Translated documents and videos to popularize psychology- Collected data and helped analyze it for a research about meditation

- Compared the suggestions made by other departments and the actual operation of the Human Resources department- Helped improve the communication between the hotel and the staff by interviewing the staff and reporting to the HR department