Customer Base Management• Design and definition of an effective Customer Base management strategy to reducechurn and increase profitability• Definition and setting of customer journey strategy to cover the entire customer lifecycle in order to establish a direct relationship with customers and engage themMarketing Strategy & Campaigns• Design\definition of go-to market strategy to launch new products, promotionalinitiatives and contests on customer base• Marketing campaigns planning across all channels (DEM, SMS, Push Notification, AppTiles, Contact Center)Digital Transformation Leader• Lead digital transformation to connect between themselves old and new companytools\channels, such as marketing automation, CRM, call center and smartphone APPin order to define an omnichannel strategy• Setting of processes to properly manage new customer’s needs and improve customerssatisfaction (NPS)