Simone Ware Email & Phone Number

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

New Brunswick, Nj, Us

Lead brand strategy and activation to drive growth. Ensure optimization of brand marketing expenditures. Manage a team of 2 direct reports to execute brand-building activities.

New Brunswick, Nj, Us

Managed marketing communications, media planning and annual go-to-market strategic planning, including budget management. Collaborated with strategic insights and agency teams to evolve positioning and develop communications to drive relevance with consumers. Executed digital, social strategy and content creation. Led consumer promotions and trade activities. • Executed first innovation-focused sprint on Pain franchise, establishing an effective format that incorporated consumer and category insights and leveraged cross-functional input to deliver a 5 year innovation pipeline• Led cross-functional agency team of 10+ to revive declining BENGAY® brand with refreshed communication, leading to first ever 360 degree, digitally forward campaign from insight to brief to execution inclusive of surround sound media plan anchored by YouTube exclusive series Kevin Hart: What the Fit• Forged strong relationships with customer teams, leveraging unique intelligence and insights to accelerate business. Mitigated distribution loses by incorporating feedback for flexible packaging orientation into packaging redesign project• Executed MOTRIN® Woman in Progress, holistic campaign of brand / influencer content, exclusive publishing partnership and PR event strategy, driving 1.1B impressions, 4.4% sales lift vs. prior period and brand recognition as winner of Total Market Category, 2017 ANA Multicultural Excellence Awards• Leveraged company-wide US Soccer Partnership to create synergy with MOTRIN® Woman in Progress campaign by leveraging spokesperson Sydney Leroux Dwyer for in-store, social media posts and digital banners to deliver campaign message and drive 20% sales lift and 10.7MM impressions

New Brunswick, Nj, Us

Led consumer promotions and trade for $700M+ allergy portfolio by partnering with retail teams to develop custom programs during 2 allergy seasons in a highly promotional, display driven category. Developed best-in-class in-store and display creative to maximize ZYRTEC® and RHINOCORT® synergy.• Leveraged a unique consumer insight to launch the BENADRYL® megabrand's first ever out-of-season retail activation resulting in new promotional strategy and increased usage occasions for brand• Created an Allergy platform toolkit for field sales team to better activate against brand strategies with clearly defined claims and creative direction• Facilitated Allergy franchise competitive defense strategy creation through category assessment and war games increasing investment and visibility in organization and informing following year’s business plan

New Brunswick, Nj, Us

Managed forecasting, budget and consumer promotions development for TYLENOL® PM return-to-market. Produced reports for monthly health of business reviews. Executed LGBT-targeted out of home campaign.• Created best-in-class new item weekly launch tracker for TYLENOL® PM relaunch which became the standard template for OTC product launches• Reshaped expectations of TYLENOL® PM return to market performance and diagnosed risk to forecast within 10% of actual sales 3 months after product relaunch• Influenced TYLENOL® PM innovation pipeline by gaining management alignment for additional count size and packaging optimizations to better address consumer needs

Chicago, Il, Us

• Develop recommendation for 3 year strategy to support partnership with Tassimo Foodservice business to drive trial and sales for Tassimo Retail• Assess point of market entry opportunities for Tassimo Retail and create a strategic recommendation including required investment and size of prize estimates• Assess Tassimo Retail's e-commerce auto-delivery program and create a strategic recommendation for the future• Perform Nielsen analysis support and present findings at monthly business review

Paris, Fr

•Completed promotional pricing analysis for Softsheen-Carson products in the ethnic beauty marketplace to enable Softsheen-Carson to better respond to competitive pricing actions across different product categories and retail channels•Created a channel growth strategy for Grocery and Beauty Chain channels to help Softsheen-Carson leverage less-developed distribution opportunities

Reston, Virginia, Us

• Managed the creation of SharePoint training materials, user aides, and support resources based on demonstrated client need to increase ease of use, highlight best practices, and explain unknown concepts• Collaborated with Knowledge Application Team (KAT) members to implement strategic objectives of driving FHWA towards becoming a knowledge sharing organization and increasing awareness of KAT’s portfolio of services• Partnered with clients to define business requirements, create action plans, and implement knowledge sharing strategies though the use of technology to decrease travel costs and increase productivity• Analyzed survey results to capture adoption of knowledge sharing in FHWA as a baseline for future tracking of metrics

Bethesda, Maryland, Us

Washington, District Of Columbia, Us

• Collaborated with internal support staff across departments to schedule strategic meetings to facilitate communication amongst senior-level executives, department managers, and clients• Strategized with senior-level executives to plan and implement physical office space changes• Planned department-wide events such as quarterly department meetings, incentive programs, and social activities

Master Of Business Administration (Mba), Marketing, Management And Organizations

Bsba, Marketing, Spanish