Simone Webeck Email & Phone Number

Surry Hills

Responsibilitieso Research/implement strategic plans and create/execute sales and marketing schedules including management of website content, social, EDM’s, event sponsorship, web and print adso Customer and stakeholder relationship liaison and account managemento Management of 3 event coordinators executing 80+ events annuallyo Meet KPI’s and exceed sales targets of $120K per monthAchievementso Developed and launched a new SaaS product for the event industry that is now being commercialised after receiving federal government R&D investmento Streamlined business procedures and processes reducing full-time headcount by 40%o Increased sales revenue of a SaaS product by 40% and of an exhibitor lead scan app by 25%

North Sydney

Responsibilitieso Management of 4 staff members - marketing the sales and subscriptions of 4 x publications within the Education and Health sector as well as 6 x associated websiteso Research/implement strategic plans and create/execute marketing and promotional schedules including management of website content, social, EDM’s, event sponsorship, web and print adso Working with editorial team on content to support scheduleso Industry association and stakeholder relationship liaisono Review and improve business procedures and processesAchievementso Delivery of 40% of total company revenue by way of subscription saleso Developed and launched 2 online recruitment platforms generating an additional $100K in revenue annuallyo Implemented Salesforce CRM into the business, a CMS into production and an e-commerce solution into subscriptions making all team members more productive and reducing head counto Developed and launched print to online news platforms sold into tertiary sector using IP access generating an additional $180K in revenue annually and increasing readership by 60%

North Sydney

Responsibilitieso Budget and operational management of 2 x major B2B exhibitions per year each with 150+ exhibitors and over 4,000 attendeeso Major sponsor management including government liaisono Management of 12 staff memberso Research/implement strategic plans and create sales and marketing scheduleso Implement business procedures and processesAchievementso Nurtured sponsor relationships with the Queensland and South Australian governments which generated over $1.8M in revenueo Executed the successful launch of 2 large-scale exhibitions exceeding revenue targets by 15% and visitor numbers by 22%o Promoted to Marketing Manager after being in the events division for 3 years

Chatswood

Responsibilitieso Management of 3 full time Event Co-ordinators across 8 major trade exhibitions per yearo Operational management and customer service of up to 500 exhibitors and 15,000 visitors at a single evento Manage all key association relationships, sponsorship relationships and associated contractual agreementso Implementation of technology to improve efficienciesAchievementso Successfully co-ordinated NMW 2002 to 2005, the third largest trade exhibition in the Southern Hemisphere with 500 exhibitors and 15,000 trade visitors, generating $2M in revenue and $1M in gross profito Successfully managed the launch of 2 new major trade exhibitionso Initiated and implemented a web-based communication tool for exhibitors adopted widely across the other company divisions

London, United Kingdom

o Organisation of 10 events per year across Europe, America and Asia, each a 4 day duration and each consisting of an exhibition, conference, gala dinner and cocktail party