Simone Abbou Email & Phone Number

Saint-Mandé, Fr

Saint-Mandé, Fr

Paris, Île-De-France, France

42 is an world-renowned IT training school of excellence that is accessible to all. Our unique position in the world of higher education is based on strong values: inclusivity, open culture, tuition-free, and always aiming for excellence. The ultimate goal is sustainable professional integration into the labor market.

Boulogne-Billancourt, Île-De-France, France

VITRINEMEDIA is a world leader in communication solutions, LED and digital displays for professionals.Reported to the Chief Executive, member of the management committee. Led the company’s marketing & communication strategy to support its digital transformation.

Paris And London

Global leader in test preparation and e-learning. $10M revenues in EU. $250M in US.Led the marketing strategy for international markets:Digital Marketing- Developed the marketing plan with an acquisition and retention strategy.- Managed the e-commerce website (content, SEO, UX) and the conversion funnel.- Implemented content marketing campaigns (blogs, emails, social media, website, events).- Ensured brand consistency across channels.Product Marketing- Managed product launches, pricing and promotional strategy.- Defined KPIs for measuring the impact of marketing campaigns.- Developed and improved sales support marketing tools: brochures, database, & CRM.Team Management- Managed and recruited digital and product marketing teams in Paris (4 people) and London (6 people).- Operated within a start-up culture, with an emphasis on agility and adaptability. - Facilitated the successful transition to a remote workforce.

Paris, France

- Oversaw Paris office operations: Marketing, Sales, and P&L management (30 employees). - Developed go-to market approach for reaching target customers in France.- Managed email and CRM marketing campaigns, data segmentation, and content.- Organised cross-marketing events and webinars with international schools.

Paris, France

- Responsible for the brand recruitment strategy in the young adult segment. - Developed and executed the marketing plan to boost adoption of Vichy brand cosmetics (Normaderm and Oligo 25). - Enhanced product visibility and appeal via innovative packaging, impactful media, eye-catching POS materials, and compelling sales brochures.

Région De Paris , France

- Led the successful repositioning of the Camel tobacco brand in France. - Contributed to overall product strategy, analysis and synthesis of market research, and event marketing initiatives. - Designed and launched impactful direct marketing programs.

Usa

-Responsible for the design and execution of retail and media initiatives to support the test market launch of the innovative Eclipse product line. - Developed imaginative direct mail programs to introduce the new product proposition to the market.-Spearheaded the rebranding of the Salem brand, achieving record awareness levels with impactful media campaigns and new packaging.

Digital Marketing Strategy

Mba, Marketing, Brand Management

Activities and Societies: International Business Program – France; Honors: Charles H. Babcock Scholarship

Ba, Psychology

Activities and Societies: Honors: Cum Laude, Dean’s List, Andrew C. Mellon Fellowship