Convallaria® was born from the union of passions, interests, visions and common ideas that together allowed us to create a business strategy thanks to which we can offer our customers a 360-degree service on everything related to the digital world.

Founder and CEO of Psycality, a streetwear brand born in 2020 in Italy.The brand was born as a lifestyle on Instagram, to then start its transformation into a brand. It bases its principles on the quality of Made in Italy and on the search for a unique and fascinating aesthetic. Products that go beyond the fashion standard, trying to involve innovation and design.Psycality is a brand that comes from the streetwear / skateboarding world with the aim of creating a mood and a philosophy that can embody messages and values within some garments such as the "unconventional", freedom of expression and go against the tide.Psycality's slogan is "Just a Poser" and was chosen to create a sort of movement of thought on the meaning of the term "Poser" (ie a person who does not belong to any "group" or "movement" and who to obtain a sort of social acceptance, he accepts, dresses and embodies the canons imposed by the society he wants to be a part of but which he does not fully know).Our ideal target are all those people who do not feel part of something closed and well defined but feel represented by more ideals, sectors and canons, aesthetic, moral and any other type.This is Psycality®