Working with the CEO to enhance company performance, enabling it to achieve its potential.

Accountable for supporting small & medium enterprises to turn around business performance; I conducted in-depth analysis, identified areas of improvement and liaised with senior management to formulate and implement viable solutions. I contributed to top and bottom-lines of client organizations by revamping value proposition, branding, sales, marketing, and financial aspects. Some of my key accomplishments here have been: ► Supported clients to bridge process gaps and address serious operational loopholes, and institutionalized changes to avert repetition of existing issues. ► Led and taught teams how to attain KPIs; I charted career progression, laid down clearly defined targets & metrics, tracked accountability and provided engaging mentoring. ► Revamped marketing and advertising focus to promote a singular business objective of achieving growth.► Transformed marketing and sales approach from reactive to proactive; I proved instrumental in significantly growing client organization’s revenue.I functioned as a trusted advisor and a subject matter expert. Assessing demand vs. Supply dynamics, formulating annual marketing plans, and handling corporate communication were a few of my primary KRAs in this role.

I led diverse roles in the domain of marketing and business consultancy. Focusing on improving corporate communication, overseeing marketing planning, developing go-to-market strategies and handling collateral & training aspects, I delivered efficiencies and business development goals for various clients. A list of these clients comprises of big brand names such as ExxonMobil, Dell, Shell, Functional Medicine Practice and The Afterburner Group. As a seasoned strategist, I charted out clearly defined agendas, formulated blueprints to accomplish them, and ensured on-ground implementation. Negotiating and communicating effectively to win client’s trust has always been my forte. I delivered the following achievements in this role:► After being handpicked at Dell to identify low rate of Microsoft Office subscription, I conducted in-depth analysis, identified existing issues and formulated strategies to correct course. These initiatives led to significant improvement in margins within 4 months of taking over the project. ► I successfully launched ‘Hope for Healing’ – functional medicine practice which included branding, value proposition, marketing and events to drive awareness.► Devised ExxonMobil board-level pitch for cybersecurity and credit card security division.► Created business development opportunities for The Afterburner Group; conducted one-to-one/one-to-many surveys and market analysis and recommended viable solutions & strategies.

In this role, I received multiple promotions and supported several business units and channels of HP. Here, I was accountable for leading various business development initiatives for global business units across the organization. I provided holistic leadership in attaining organizational objectives at the grass-root as well as international levels. Utilizing expertise in the healthcare market, I improved time to market and vertical adoption for the Design for Mobility group. Formulating and implementing product & solution strategies across healthcare, manufacturing and finance domains of Virtualization Solutions Leveraging Thin Clients, I increased global sales across key vertical markets.Overseeing end-to-end operations to create awareness about Cloud business, I targeted channel partners and delivered substantial growth in the base. I cultivated robust professional relationships backed by negotiation and liaison, thereby creating incremental revenue streams. I sought buy-in from senior management to promote automation business and repositioned the entity to grow partner base. Additionally, I led the HP Elite Tablet Project; which entailed the creation of hardware and software products with the most relevant set of features and functions, backed by inputs from existing and prospective customers.Handpicked to standardize internal adoption of product for PC management to take globally to customer base; I redefined next-generation versions of the software and repositioned it appropriately in the global marketplace. I successfully completed the project within 9 months as against the available bandwidth of one year.

Principal | Owner; Eastwick Consulting Group, 2008 – 2010Principal; The Afterburner Group, 2004 – 2008Vice President – Communications; RLX Technologies Senior Manager; CompaqSenior Manager; Weber Shandwick Account Manager; Weber Shandwick