OneMagnify helps the world’s leading brands create optimal customer experiences through digital transformation. We drive personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.With more than 50 years of creative brand-building experience and deep industry vertical expertise, we excel at magnifying brands across digital channels, offer measurable results, and set our clients apart from competitors. Our more than 700 marketing, creative, technology, analytics and AI experts execute digital activation strategies with best-in-class technology platforms and co-innovation that delivers optimal experiences for our customers.

Digital adoption SaaS platform vendorMarketing leader responsible for managing a team focused on customer life cycle and ecosystem marketing, laser focused on reducing customer churn and improving customer satisfaction. Successfully executed marketing initiatives targeting digital adoption professionals to promote the WalkMe community, training institute, apps marketplace, solution accelerators, and developers hub. Offerings portfolio marketing: Led a highly complex cross-organization initiative for the packaging, bundling, and pricing strategy development for new services offerings. • Defined new ARR Success Subscriptions to provide key segments of customers a streamlined, optimal grouping of professional services, technical support, customer success, training, events, and workshops. • Engaged in a new product introduction process to broker alignment, working cross-functionally across sales, marketing, finance, legal, professional services, and customer success. • Pricing model development • Gathered market insights to inform offering development and competitive positioning by sales teams. • Created enablement programs for North American sales, customer success, deal desk, and renewals teams. • Shaped a compelling post-sale customer experience narrative.

Digital health SaaS platform vendor for regulated apps, algorithms and software as a medical device. • Created a new product portfolio and aligned the company around a new product taxonomy, successfully launching to market and the BrightInsight commercial team.• Redefined BrightInsight’s positioning, messaging, value proposition and created a new core pitch deck.• Set product strategy priorities for investment in software asset product development to support use cases in disease management and algorithm hosting and management.• Launched a competitive intelligence program to track Top 20 competitors and delivered quarterly in-depth competitive intelligence training.• Collaborated with BrightInsight's AI, data privacy and security subject matter experts to create a series of company-wide training programs on high priority thought leadership topics. • Conducted analysis of customer platform migrations, identifying FDA regulatory re-submission challenges and communications planning, aligning various disparate organizational efforts, and reducing risks to customer satisfaction.

Healthcare technology, data and services vendor • Corporate strategy: Acquisitions, strategic partnerships, and organizational divestiture lead. • Product strategy - provided consultation and expert knowledge for global product management teams developing and launching new SaaS solutions. • Product launch leader for Performance Analytics and an oncology brand marketing platform. • Sales enablement initiative lead, selecting and implementing Highspot globally to improve efficiency of 4000 sales people.• Product marketing expert, positioning a complex portfolio of SaaS products to commercial pharma organizations.

Appature - healthcare campaign management SaaS platform - acquired by IQVIA • Content strategy – writer of whitepapers, blogs, articles, and press releases. Frequent presenter at industry conferences. • Brand advisor - worked onsite with pharma brand teams to assess their marketing maturity and advise on marketing technology transformation for patient and physician marketing. • Partner relationship management - successfully developed strategic partnerships with leading healthcare marketing and communication agencies to leverage their influence over biopharma brand teams’ marketing technology purchases. Developed relationships with global systems integrators (Accenture, Deloitte and others). • International product launch – worked on-site with the IMS Japan team to advise on a proposed GTM approach for Appature’s campaign management platform into the Japan Life Sciences market.

A customer facing, quota carrying role supporting Midwest pharmaceutical clients leveraging IQVIA's business intelligence solutions and services.

Marketing leader for HP’s Health and Life Sciences Business Intelligence Solutions organization, focused on the health plan and healthcare provider verticals. • Led a brand refresh, with new positioning and messaging for the organization's capabilities.• Development of a robust content strategy for demand gen. purposes. • Solution launch - spearheaded solution development and GTM for a care management analytics solution for healthcare payers, collaborating with our partners, Informatica and Microstrategy.

Customer facing role as part of the Industry Business Unit, presenting thought leadership topics to Oracle's top 20 pharma customers, relating to pharmaceutical sales and marketing best practices. Author of CRM and Life Sciences industry white papers, presenter at multiple industry events, and master-of-ceremonies for Oracle's annual CRM life sciences forum.

MicroStrategy Platform Administrator for Accenture's largest UK retail client.

A business intelligence and analytics technical trainer tasked with visiting GSK's manufacturing locations worldwide to train Demand and Supply Planners in inventory management and forecasting analytics.

Business Intelligence technical trainer, teaching the 5 day Developers Fast Track class covering data warehouse design and optimization, data modeling, report building, SQL analysis and report creation.