Sales management and business development in the EMEA Region:- Organization and development of sales team and international sales partners;- Direct management of the region through sales representatives and agencies; - Coordination in Cappellini of Lifestyle Design/Haworth Group crossover projects; - In-house and outsourced actions to target and develop new sales channels; - Sales training and educational initiatives to A&Ds and sales force; - Leader of CRM implementation project within Cappellini (first brand in Lifestyle Design Group);

Sales management and business development Nordic/CSI/East and South East EU/Africa- Organization and development of sales team and international sales partners;- Direct management of 500+ clients through 13 agencies/sales ambassadors; - In-house and outsourced actions (events and trade fair management) to target and develop new sales channels; - Sales training and educational initiatives to architects, sales force and final clients

Sales management Nordic Countries (DK, NO, S, FI) and business development Africa - Management and development of related markets’ sales and distribution network; - Development and training of indirect sales force (sales representatives and distributors); - Key accounts management across the area.

Business development Central/Nordic Europe - Management and implementation of a biz development project for the wellness channel in central and Nordic EU markets- Coordination of direct (area managers and country managers) and indirect (agents and distributors) sales force within the pan-European wellness project - Education and training to international influencers and decision makers (i.e. architects, key accounts);

• Competitors analysis• External survey management• PMM implementation• Stockholders mapping• Budgeting marketing strategy• CRM

Sales and marketing management of the Italian market- Business launch of the Italian market;- Management and development of marketing and sales activities (off and online) to maximize distribution and promotions;- Key accounts management across the market with dedicated actions;- Sales and competitive analysis.