Simone Bervig work email
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- Professional with 18+ of experience in B2B Tech companies with Go-To-Market strategies, Marketing, Branding and Communication in the Brazilian, Latin American and United States markets, working on European (French/German) and American global companies, like Schneider Eletric, SAP and Citrix.- SMB and Enterprise lead generation and conversion rate optimization (from leads, MQLs to opportunities and revenue created);- Solid experience with go-to-market plans, branding, strategic partnerships, demand generation, inbound and outbound campaigns and social media;- Driving strategies aligned with company goals, such as revenue, pipeline acceleration, demand generation, and awareness needs. Analytical oriented in the use of data analysis and predictive models for insights, segmentation, and decision-making;- Management of budget, KPI’s and marketing metrics;- Responsible for developing the project and creating the campaign for the Customer Experience solution (CX Product) CI 360, this was the first campaign developed in Brazil and adopted globally, with translation into all languages.- Development of initiatives with business partners/channels (AWS/ Microsoft);- Last but not least, I am passionate about advertising, where my professional career started. Specialties: Marketing B2B, Global & Regional Go-to-Market Strategy, Channel Marketing, Strategic Partnership & Alliances, Demand Generation, Digital Marketing, Budget Management, Branding, and PR.Awards: - LinkedIn Top Voice Brand Management 2024;- 2023 United States Marketing Premium Award - SAS Certificate of Appreciation to SMBU Business Unit in USA territory.- 2023 Latin America Marketing Excellence Awards SAS.- 2022 United States Marketing Premium Award - SAS Certificate of Appreciation to SMBU Business Unit in USA territory.- 2022 Global Winner Latin America Marketing Excellence Awards SAS.
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Marketing Executive DirectorMakeoneSão Paulo, Sp, Br
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Head Of Growth & Go-To-Market United States And LatamSas Mar 2021 - PresentCary, Nc, UsKey Responsibilities:- Structure the Go-to-Market area in US territory for two Business Unit: Small and Midsize Companies (SMB) and TMT (Telco, Media and Technology - Enterprise Accounts), leading: GTM strategy, Brand Strategy, Team structure, Integrated Marketing Plans, Sales alignment, Demand Gen planning & execution, and KPIs.- Support the business revenue goals by driving Key Marketing KPIs for US & LATAM markets: Marketing Contribution, Sourced & Influenced, and ROI.- SMB and Enterprise lead generation and conversion rate optimization (from leads, MQLs to opportunities and revenue created).- Full stack marketing: Paid Media, Lifecycle, Email, Referral, Landing pages, automation, CTA/messaging and user-centric experimentation.- Drive awareness in US & Latam markets through education, thought leadership programs, marketing, and GTM plans. - Work with Product and Industry teams to ensure the right messaging and strategy for development campaigns focused on our solutions and sales priority. - Strong strategic alignment with the sales team to execute the plan and thrive in new ways to generate pipeline and accelerate deals.- Currently, I lead teams in both territories: US and LATAM. -
Go-To-Market LatamSas Jan 2020 - PresentCary, Nc, UsGTM strategies for LATAM: work with global and regional teams to ensure our GTM strategies and executions are appropriate for our marketplaces in LATAM. This includes development, planning, localization, execution and perform analysis of marketing campaigns.Work with cross-functional global teams to ensure we are driving feature parity across marketplaces and advocating for and delivering on needs that are specific to our marketplaces in LATAM.Working with global teams to understand how products and features are used and develop plans to support their growth post-launch.I was responsible for developing the project and creating the campaign for the Customer Experience solution, CI 360, this was the first campaign developed in Brazil and adopted globally by SAS, with translation into all languages.
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ColumnistMit Technology Review Brasil Oct 2023 - PresentRio De Janeiro, Rio De Janeiro, BrI am honored to have this space to share my articles about Branding, Artificial Intelligence, Martech, Digital Transformation and Marketing. -
Marketing Director LatamCitrix Dec 2017 - Feb 2020Fort Lauderdale, Fl, UsActively manages regional marketing and branding plan to Brazil & Latin America. Surfaces trends and insights and deploys creative solutions and tactics to increase performance in each local market—Develops and report weekly the critical KPIs for regional marketing success.Develop and execute lead generation plan for assigned territory.Designs and implement integrated marketing programs that generate MQLs, and SQLs and drive new customer acquisition and new business.Incorporated various disciplines and tactics into marketing programs, including curated and industry events, sponsorships, ABM tactics, Brand and digital campaigns. Leveraged internal PR, Social Media, and other Corporate resources and campaigns as needed.Collaborate with channel team to develop and execution of joint marketing programs. Report directly to the US Vice-President of Marketing based in Fort Lauderdale (US), the Country Manager in Brazil, and the Latam Country Manager (México, Colômbia, Chile, and Argentina). -
Sr. Marketing Manager Brazil -Supply Chain, Utilities, Agribusiness & ManufacturingSap Jan 2016 - Dec 2017Walldorf, Bw, De• Helped customers to thrive on their Digital Transformation and benefit from immersive and engaging omnichannel experiences; • Responsible for end-to-end marketing planning to develop the go-to-market strategy for Brazilian Industries: Manufacturing, Utilities & Natural Resources, and Agribusiness; also responsible for Supply Chain (LoB), aligned with field sales and business goals;• Influenced Sales adoption of Social Selling Program;• Identified and developed customer references for written success stories on the web, used in media relations, video cases, and video testimonials;• Strategic marketing planning and management for SAP with a focus on demand generation, awareness, and channel marketing;• Strong understanding of the Demand Generation Funnel and its various stages (marketing qualified lead, sales accepted lead, sales qualified lead, sales opportunity, and pipeline);• Plans a marketing mix that effectively reaches the external target audiences to generate interest and drive qualified leads that help grow the sales pipeline;• Strongly results-oriented, contributing in 2015/2016 with approximately 20% of indirect sales revenue through marketing demand generation; • Budget management, sales pipeline analysis, and marketing report results;• Responsible for sales pipeline analysis to ensure achievement of generation, acceleration, and revenue KPIs;• Built marketing alliances. (Industry associations, partners like EY, Accenture, Deloitte). -
Sr. Marketing And Brand Manager BrazilSap Dec 2014 - Mar 2017Walldorf, Bw, De• Lead on industry events, webinars, roadshows, and campaigns, to develop leads and improve SAP brand awareness;• Management of and shared teams to deliver high-impact campaigns. Including digital, social media, events, branding, and shared services. Working with social media, SEO, paid search, and programmatic. Considering audience segmentation, media habits, and consumption across the region; • Responsible for developing, planning, and driving execution of events to achieve attendance targets, budget targets, and demand generation targets;• Responsible for maximizing Impact and Return on Marketing Investments with better global planning and alignment.
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Sr. Marketing And Brand ManagerH-Buster Jan 2012 - Dec 2014Cotia, Br- Managed all activities in Marketing like Branding, events, PR, Corporate Communication, trade marketing, online and offline campaigns of the industry in those segments: automotive & notebooks;- Responsible for social media, website, and e-commerce (strategies and campaigns);- Creation and implementation of project management of social media with digital campaigns;- Responsible for digital and offline agencies;- Managed channel programs with Microsoft in the OEM program, interfacing with the global team;- Relationship and marketing activities with the main automotive companies;- Development and management of the new website; - Launch of B2C and B2B products;- Supported sales team in different distribution channels through marketing actions. -
Brand And Marketing ManagerSchneider Electric Oct 2007 - Dec 2012Rueil Malmaison, Paris, Fr
Simone Bervig Skills
Simone Bervig Education Details
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Harvard Business SchoolLeadership Program -
Pontifícia Universidade Católica De São PauloPsicologia Positiva
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Hyper IslandCreating Innovation
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Espm Escola Superior De Propaganda E MarketingNegócios E Marketing
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Pontifícia Universidade Católica Do Rio Grande Do SulComunicação E Marketing
Frequently Asked Questions about Simone Bervig
What company does Simone Bervig work for?
Simone Bervig works for Makeone
What is Simone Bervig's role at the current company?
Simone Bervig's current role is Marketing Executive Director.
What is Simone Bervig's email address?
Simone Bervig's email address is si****@****ail.com
What schools did Simone Bervig attend?
Simone Bervig attended Harvard Business School, Pontifícia Universidade Católica De São Paulo, Hyper Island, Espm Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica Do Rio Grande Do Sul.
What skills is Simone Bervig known for?
Simone Bervig has skills like Marketing Management, Marketing Strategy, Marketing Communications, Digital Marketing, Corporate Branding, Brand Planning, Online Advertising, Online Marketing, B2c Marketing, B2b Marketing, Corporate Communications, Public Relations.
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