As an over-worked experienced seller & serial victim of the perpetually "old school" sales theory & training, we came up with Shadow Seller. Shadow is the AI Sales Readiness tool that acts like a sales brain, or mentor. It helps you get better prepared, faster in less time, so you can take back control. We’ve built a finely tuned, specialized, generative AI to provide fast, contextually cogent, reliable answers, insights & strategies for sellers. How?...Shadow combines curated sales best practices with our contemporary insights. You have a "conversation" with Shadow, which will then advise on account plans & strategies through to tactics, call guides, meeting plans and general sales advice. Sellers are better prepared, faster, saving time and winning more.
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Ceo & General ManagerShadow Seller Sep 2023 - PresentAtlanta, Georgia, United StatesFor over-worked sellers, Shadow is the ai sales mentor that acts like a sales brain. It helps you get better prepared in less time, so you can resist the phenomena of "cognitive overload." We’ve built a finely tuned, specialized, generative AI to provide fast, contextually cogent, reliable answers for sellers. Shadow combines curated sales best practices with our contemporary insights around behavioral economics and human decision making, takes your situation, & can advise on account strategies & tactics through to call guides, meeting plans and general sales advice concerning specific situational challenges. Sellers become better prepared, faster. You save time AND win more. -
Regional Vice PresidentHorizontal Digital Dec 2022 - Aug 2023Atlanta, Georgia, United States -
Strategic Account DirectorHorizontal Digital Sep 2021 - Dec 2022Atlanta, Georgia, United StatesHorizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right time, on the right channel. And we amplify these moments with precise strategies, technologies and creative approaches to maximize their value.We are experts in solutions powered by Sitecore, Salesforce and other enterprise platforms. Since 2003, our ability to drive maximum ROI from our clients’ technology investments via optimized digital experiences across digital touchpoints is unmatched. -
Partner - Demand GenerationVerto Advisors Apr 2017 - Sep 2021Greater Atlanta AreaMinding the Gaps in business involves finding them first. Emerging, ambitious technology and services companies need to close new revenue to survive. Your sellers try to engage new prospects but are busy with existing accounts. Marketing appears complex, expensive and they never seem to deliver the leads that sales need. Agencies talk about media and content but can’t speak the language of sales. Leading analysts like Gartner have identified “Improving prospecting and early pipeline activities” as a top challenge. This is where Verto comes in. We bring a formula of Sales “know-how”, buyer intent, social prospecting and digital lead generation that helps you conquer the sales and marketing gaps which have previously devoured your revenue success. -
Vp - MarketingEagle Creek Software Services Mar 2011 - Apr 2017Greater Atlanta AreaA U.S. based software consulting company. The company focuses on CRM, Application Development, Mobility and BI. It provides offsite (but onshore) consulting services in what is generally understood as rural or domestic sourcing. I was bought into help the company in three principal areas:Move the company from being focused on one CRM technology (Siebel) to a broader set of technologies as well as application development - I brought in the first pure Application Development customer. When I left, the company was getting significant revenue from app dev. I helped expand the COTS services offerings by managing the partner relations with Oracle and Salesforce.Promote the company as a leader in the domestic sourcing space - Eagle Creek became recognized through effective PR, branding, analyst and direct marketing activities. I lead Gartner relations, trade shows, industry bodies and event engagement with direct prospects.Create impactful marketing and demand generation - Conceived, planned and executed activities and programs that were repeatable, scalable and that advanced both the qualitative and quantitative revenue goals of the company. - Built the digital programs including web assets, content, SEO/SEM and implemented CRM and Marketing Automation. - Marketing consistently created or influenced 60% of the sales pipeline and 30% of the annual closed business -
Ceo & Co-FounderCovente Mar 1993 - Mar 2011Atlanta, GaFounded in 1993, Covente was a pioneer in the B2B lead generation market, focusing on the high-tech sector. We built the company from nothing to having world class clients that included IBM, PeopleSoft, JD Edwards, Sybase, Oracle and SAP. We were named amongst the top fastest growing private companies by INC 500, three times. The company was acquired in 2010.I wanted to build a successful company. A company that changed the way B2B sales and marketing operated. A company that challenged conventional thinking. A company that had a great culture.• We pioneered a business that was then unknown – the successful outsourcing of what is now called demand generation.• Recruited, trained and led our people to become successful in the disciplines the company needed – outbound calling, integrated campaign management, client sales and management, systems support, training, finance & HR.• Created process, adapted multiple methods and channels from email to video to web based reporting, to building and provisioning ASP (cloud) campaign execution systems.• Created and adapted technologies to improve efficiencies as well as our client experience.• Worked with the largest and most demanding customers to the early stage and unconventional companies.• Navigated some of the most challenging economic episodes in our history. -
Sales ExecData General 1986 - 1993London, United KingdomData General pioneered the mini-computer and office productivity solutions market place employing a VAR and end user sales strategy. I was a sales trainee, end user salesman, and Partner Manager. I sold direct and with partners, learned what made a great salesperson, learned what made good years and bad years, good managers and bad managers and good sales habits and bad sales habits.
Simon Boardman Education Details
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Economics -
Aylesbury Grammar School
Frequently Asked Questions about Simon Boardman
What company does Simon Boardman work for?
Simon Boardman works for Shadow Seller
What is Simon Boardman's role at the current company?
Simon Boardman's current role is CEO & General Manager - Shadow Seller.
What schools did Simon Boardman attend?
Simon Boardman attended University Of Bradford, Aylesbury Grammar School.
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