Social Media Analyst
São Paulo E Região, Brasil
- Responsible for rewriting and coordinating all the content of products available on Beleza Na Web website, focusing on clear, highly informative and SEO-rich text. In addition to rewriting existing product texts, I was responsible for launching more than 15 new brands from May/2013 to Sep/2013.- Responsible for creating the company's social media profiles on Facebook, Twitter, Instagram, Orkut, YouTube, Google + and LinkedIn.- Creating, monitoring and measurement of Facebook Ads results, including FBX (retargeting).- Analysis and monitoring of competitors' behavior in the main social networks.- Planning campaigns for social media, such as differentiated promotions and development of cultural contests.- Contact with beauty and fashion blogs to develop partnerships.- Journalistic coverage of events and beauty fairs, such as Sao Paulo Fashion Week, Hair Brasil, Beauty Fair.