23 years of experience at Marketing and Product Development in large multinational companies, working in the areas engineering, marketing and strategic planning. 15 years in Whirlpool Corporation managing brand and P&L of various categories of appliances, allied to 5 years at Epson, allowed me to develop brand management, business strategy and demand generation in the consumer and B2B segments.- Brand Management – Introduction of a new segment at the printers market with the Ecotank brand… Show more 23 years of experience at Marketing and Product Development in large multinational companies, working in the areas engineering, marketing and strategic planning. 15 years in Whirlpool Corporation managing brand and P&L of various categories of appliances, allied to 5 years at Epson, allowed me to develop brand management, business strategy and demand generation in the consumer and B2B segments.- Brand Management – Introduction of a new segment at the printers market with the Ecotank brand launch. Communication and PR plan and implementation increasing Epson M/S from 17% to 41% in 5 years. Today this category represents over 50% the company´s revenue. (2011/2017)- Focus on customer and channel - Implementation of product strategy focused on customer needs always aligned with business generation strategy for the sales channel. By implementing this strategy, I have achieved a 27% sales and 2 p.p. M/S increase in the washing machine category at my first year at MABE appliances (2008)- Performance and business oriented – As a business manager, I have worked on the strategy and implementation of Consul Brand at top load washing machine segment, increasing revenue by 26% and achieving 9% M/S for Consul Brand. (1999/2002)- Innovation Strategy - Implementation of the innovation process as one of the pillars of brand positioning and product development at Whirlpool, which was recognized as one of the most innovative companies of the Brazil. (2004/2007)- People management – Multi-country & Cross-function team management with 10 people at Brazil and 9 people at South Latin America (Argentina, Chile & Peru). (2012/2015) Show less

Reporting to Epson do Brazil President, hired to stablish a marketing department to support the B2C and B2B sales goals, leading the communication investments and the demand generation strategies at Brazil, Chile, Argentina and Peru.Responsible for the overall Brand communication and promotional plan for all B2C and B2B product lines.

Strategic planning by market research, collecting information and development of market and competition analysis.Portfolio Management and product development processes implementation.Category management being responsibility for, P&L, price positioning, distribution plan, promotion and sell-out campaigns to increase market share.

Responsible for 3 Core competences implementation:1 - Competitive Intelligence, which objective is to evaluate the competitors cost competitiveness and estimate their strategic moves, based on their investments, products launches, technology developments and plant structure.2 - Product Development Innovation Strategy, using Strategos (Gary Hammel) methodology adapted for Whirlpool Corp., 3 - Customer Loyalty and Brand Strategy, reporting for the VP – Strategic Competence Creation… Show more Responsible for 3 Core competences implementation:1 - Competitive Intelligence, which objective is to evaluate the competitors cost competitiveness and estimate their strategic moves, based on their investments, products launches, technology developments and plant structure.2 - Product Development Innovation Strategy, using Strategos (Gary Hammel) methodology adapted for Whirlpool Corp., 3 - Customer Loyalty and Brand Strategy, reporting for the VP – Strategic Competence Creation (Global Headquarter), integrating Latin America region to the Global Strategy. Show less

Consul Brand – Latin America Head, responsible for managing brand Comunication, P&L ,market leadership position, brand equity, and brand repositioning strategy.