Reporting to the CEO | Business Unit Portobello Shop Responsible for National Franchise Management + Expansion + Store Architecture + B2B Channel | Corporate Sales + National Accounts, with a team of 53 employees, 6 of whom are direct.• Strategic planning, management and control of commercial operations and EBITDA for the B2C | B2B and B2B2C channels, Portobello Shop Channel, management of the Franchise Channel (130 stores), management of Store Expansion and Architecture.• Expansion: responsible for expansion, acquisition and sale of stores, attracting new franchisees, transfers, negotiating rents, analyzing market potential, franchise contracts, onboarding process.• Architecture: responsible for the area, planning store renovations and upgrades, projects, launch cycles, exhibitions, managing profitability per m² of store, managing sales of products on display, store standardization, exhibiting of new categories, exhibiting at events such as Expo Revestir and the Sales Convention.• B2B: responsible for sales strategy, implementation, structuring and management, projections, commercial and marketing actions, campaigns, performance, contracts, market and opportunity analysis, systems and Power BI development, sales team sizing and remuneration policy, development of the Direct Sales Channel - Corporate Sales and National Accounts, customer management and segmentation, opening new markets and new customers. Management by indicators | KPI and. OKR. • Development of a dedicated team (Key Accounts). • Development of rules for Multichannel policy. Executive Mentoring

Reporting to the Commercial Franchise Director.Responsible for planning, management and commercial operations control, strategies and EBITDA of the B2C channel | Team with 2 regional managers + 15 people.• Responsible for the deployment of the entire Portobello Shop strategy up to the execution of each store. Setting targets and indicators for the stores. Budget management and planning.• Franchise Management: Business Model, Profitability, DRE, Gross Profit main indicators. • Implementation of new product categories, creation and management of commercial actions.• Creation and implementation of New Businesses: Direct Sales Channel in B2B Franchises | Corporate Sales; Sales Model | B2B2C | Customization Solution.• Creation of the Franchisee in the Center Program | NPS with the franchisee network.• Leading the business area with the implementation of new projects, such as Power BI development, CRM Salesforce, with the entire sales funnel structure and digital marketing. Participation in ESG Committee.• Responsible for Pricing, Franchise formatting, development and implementation of the Franchise Excellence Program, team development and training, and participation in S&OP.• Franchise performance management. Performance indicators | KPI | OKR.• Structuring the training of sales staff, managers and franchisees, and responsible for delivering the Portobello Shop Service Model, mapping the entire Consumer Journey, in interface with the Training area. Executive Mentoring.• Direct interface with Marketing, CRM, Digital, CX Customer Experience, Portfolio, Training and Logistics.

• Planning, management and control of Marketing, Social Media and Digital Content actions for the Portobello Shop Channel.• Implementation of the sales funnel methodology, market and trend analysis, lead capture and sales prospecting, creation and management of marketing campaigns.• Organizing events and conventions for Portobello Shop. Interface with professionals and content for event agendas. • Responsible for building execution, architecture, visual merchandising and visual communication of the stores.• Development of the Relationship Program with architecture professionals and CRM. Responsible for communication with the franchisee network. • Budget and advertising fund management.

• Planning, management and control of commercial operations and strategy for B2B sales in the state of São Paulo and management of Key Accounts, operating nationwide. Responsible for team of 22 direct employees.• Opening and servicing major B2B clients.• Implementation of regional actions focused on profit and results, being responsible for the sales channel greater participation, with emphasis on delivering greater volume and a higher gross profit.• Commercial team management, training and target control. Expense and investment budget management.• Management of the service to the largest architectural firms.• Implementation of B2B customer segmentation and delivery by value proposition.

Planning, management and control of commercial operations and B2B sales strategies. Planning, in the Brazilian market, managing budget, expenses and investments. Audience: Developers, Builders and Architects. Creation of commercial policy, sales plan, pricing policy, marketing actions, market analysis and opportunities. Management of 5 regional offices with 5 managers + 75 people.

Sales management in the Engineering and Retail Channels (Distributors, Wholesale and Franchise) for CO and N Brazil.