Edgelogic works with distributed technologies like peer to peer systems and blockchain technologies to create new forms of value. Closely aligned with the concept of 'edge principles' and device based data processing, Edgelogic is creating IP relevant to the expanding Fintech sector, IOT and the Search & Recommendation field, applying 'emergent semantics' principles to create new platforms and applications.

With users in approx 130 Countries, we are creating a global solution that simplifies music distribution and puts power back in the hands of Artists and their fans. The platform uses bitcoin as its primary currency, and both Artists and music buyers earn bitcoin automatically as part of the platform’s buying/distribution process. Although the community is relatively small, it operates as ‘One Global Marketplace’ for Music.. with ‘One Currency’ and uses only ‘One Rights… Show more With users in approx 130 Countries, we are creating a global solution that simplifies music distribution and puts power back in the hands of Artists and their fans. The platform uses bitcoin as its primary currency, and both Artists and music buyers earn bitcoin automatically as part of the platform’s buying/distribution process. Although the community is relatively small, it operates as ‘One Global Marketplace’ for Music.. with ‘One Currency’ and uses only ‘One Rights Framework’.Bittunes currently uses bitcoin as its only currency, but it is not a ‘Bitcoin Company’. It is simply a new kind of global music platform, with an innovative ‘commons based’ business model. Both Artists and music buyers earn bitcoin automatically as part of the platform’s buying/distribution process. www.bittunes.com Show less

Virtusoft is a marketing focused software development company currently working on niche market web-services, iPhone and Android application development. The company also has a long term interest in emergent-semantics, information-science and distributed computing applications.

After returning from China I worked for a period as BDM for de Masi Jones, a small Graphic Design firm based in Adelaide. ~ I resigned from de Masi Jones in late 2003, and began a full time Masters Degree in early 2004. (Re: David's fake emails... Contrary to some bizarre misinformation at 27b/6 and in the related printed publication, I was at DJ's for 14 months, re-defined the company's service proposition, secured long overdue and substantial receiveables from a debtor in Europe… Show more After returning from China I worked for a period as BDM for de Masi Jones, a small Graphic Design firm based in Adelaide. ~ I resigned from de Masi Jones in late 2003, and began a full time Masters Degree in early 2004. (Re: David's fake emails... Contrary to some bizarre misinformation at 27b/6 and in the related printed publication, I was at DJ's for 14 months, re-defined the company's service proposition, secured long overdue and substantial receiveables from a debtor in Europe within weeks of my joining the company, brought in many clients including the telecoms facility of Adelaide's major Power Utility ETSA, and was directly involved in numerous other significant account gains. - I resigned from the company, after the MD ignored my advice about a difficult client over a crucial IP matter for the company. Within 6 months of my leaving, the said client and DJ's ended up in Court . ~ The information published in the previously mentioned publications are ridiculous and quite obviously defamatory. Enough said.) Show less

I joined OgilvyInteractive in Shanghai, just before the dot-com bubble popped. During this time all the major Agencies were desperate to clip on an 'Interactive' division to their main stream Advertising businesses. I had recently left DDB Digital as Alliance and Innovation Manager in Sydney, and they were doing the same thing. ~ When I joined Ogilvy I was offered the choice to head up their Taipei, Tokyo, Bangkok or Shanghai offices. I chose Shanghai, and to accept the challenge to build a new… Show more I joined OgilvyInteractive in Shanghai, just before the dot-com bubble popped. During this time all the major Agencies were desperate to clip on an 'Interactive' division to their main stream Advertising businesses. I had recently left DDB Digital as Alliance and Innovation Manager in Sydney, and they were doing the same thing. ~ When I joined Ogilvy I was offered the choice to head up their Taipei, Tokyo, Bangkok or Shanghai offices. I chose Shanghai, and to accept the challenge to build a new interactive division, where there had not been one previously. In retrospect I should have chosen Taipei, with its more well established operation. Shanghai is a truly amazing place, snake is a common dish, and I came across a few. Show less

A clip-on Interactive agency to the DDB Needham mothership. Like all relatively successful interactive agencies at the time it survived by farming the Agencies client register more than hunting in the open marketplace. ~ Show-ponies ruled and Advertising, still in its pre-Google boozy-lunch opulence was smug. Faux-meetings at Microsoft's Sydney HQ still make me laugh. No one really knew what was going to work, but bravado was everything. Those were the days when mobile phones had suddenly got a… Show more A clip-on Interactive agency to the DDB Needham mothership. Like all relatively successful interactive agencies at the time it survived by farming the Agencies client register more than hunting in the open marketplace. ~ Show-ponies ruled and Advertising, still in its pre-Google boozy-lunch opulence was smug. Faux-meetings at Microsoft's Sydney HQ still make me laugh. No one really knew what was going to work, but bravado was everything. Those were the days when mobile phones had suddenly got a lot smaller, SMS messaging was dismissed as "toy" and we waxed lyrically about how WAP was going to revolutionize everything. Because , we knew... we were the experts after all... ;) Show less

Natureworks is a specialist theming and model-making manufacturer, headed by the inimitable David Joffe, who is a one man ideas-volcano. Natureworks (and David) will sell you twice the service you were looking for and make you feel happy about the unanticipated expenditure. ~ I joined Natureworks in 1998 after a prolonged holiday in Italy, that followed a six year stint as GM then MD at Australian Holographics. David Joffe had made some amazing large scale models for me while I was with… Show more Natureworks is a specialist theming and model-making manufacturer, headed by the inimitable David Joffe, who is a one man ideas-volcano. Natureworks (and David) will sell you twice the service you were looking for and make you feel happy about the unanticipated expenditure. ~ I joined Natureworks in 1998 after a prolonged holiday in Italy, that followed a six year stint as GM then MD at Australian Holographics. David Joffe had made some amazing large scale models for me while I was with Australian Holographics and when I returned to Australia I was happy to work with David for a period to help him develop his presence on the Web and do the best I could to influence the direction of the Company toward decreased dependence on David. This ambition, as many have subsequently found out is next to impossible. ~ David remains a close friend. Show less

In April 1992, I joined Australian Holographics as Marketing Manager, becoming General Manager later that year. From 1992 we focused on the international science museum community, selling large holograms to museums in Hong Kong, Singapore, Taipei and Japan and in 1993, to Sunkung Corporation for Expo '93.In October 1993, I took over the day-to-day running of the business as Managing Director of the newly incorporated vehicle of Multi Cellular Media Pty. Ltd. trading as 'Australian… Show more In April 1992, I joined Australian Holographics as Marketing Manager, becoming General Manager later that year. From 1992 we focused on the international science museum community, selling large holograms to museums in Hong Kong, Singapore, Taipei and Japan and in 1993, to Sunkung Corporation for Expo '93.In October 1993, I took over the day-to-day running of the business as Managing Director of the newly incorporated vehicle of Multi Cellular Media Pty. Ltd. trading as 'Australian Holographics'. In 1994 we signed a joint venture agreement with the South Australian Museum, giving the company access to the Museum's vast collection of exhibits. One of the first projects undertaken by the new venture was the production of a 1.6 x 1.1 metre rainbow transmission hologram of a family of Thylacines. Holograms produced by the company are on display in many Science Museums and private collections throughout the world. Show less

Original Films (incorporated as Aradene Pty. Ltd. and trading as Original Films) was a vehicle for many productions, mostly small video projects for a range of clients through the late 1980's into the 90's. The largest project produced by the company was a 60 minute 16mm film produced and directed by Simon Edhouse on Marbury School, (an Adelaide based progressive school). By the early 1990's Australia was in recession and with film and video commissions drying up, and new projects difficult to… Show more Original Films (incorporated as Aradene Pty. Ltd. and trading as Original Films) was a vehicle for many productions, mostly small video projects for a range of clients through the late 1980's into the 90's. The largest project produced by the company was a 60 minute 16mm film produced and directed by Simon Edhouse on Marbury School, (an Adelaide based progressive school). By the early 1990's Australia was in recession and with film and video commissions drying up, and new projects difficult to fund, the company was closed, shortly after Simon joined Australian Holographics, (see next entry). Show less