Director, Client Service At Bases
Served as strategic client partner and trusted advisor on innovation development and complex product launch strategies. Areas of expertise included: Food & Beverage, OTC, Beauty, and Household Care products.Assessed product launches’ success probability through quantitative research and recommended optimization of positioning, product features, and marketing execution plans to maximize new product sales.Spearheaded full cycle primary consumer research projects, including concept optimization and validation to product evaluation.Partnered with sales team to ensure study designs effectively address key business issues.Collaborated with forecasting team to guarantee a cohesive, comprehensive analysis and delivered actionable recommendations.Conducted client presentations, workshops, and trainings to senior management teamsPartnered with key global client to develop more comprehensive action standards to be used consistently across organization, with the goal of identifying and prioritizing fewer but more advantageous candidates for further development. Incorporated strategic considerations into the criteria to ensure that initiatives fulfill their intended role within the portfolio. -Considerations included the development of a decision tree as a method to capture strategic intentions at onset of project.Partnered with client to develop a more efficient research approach to match budgetary limitations. -Optimization of research plan included leveraging the early-stage tools prior to full concept testing to pinpoint options and perform preliminary optimization to ensure that more advantageous concepts progressed to in-depth testing.Directed and supervised a client group responsible for millions in annual revenue with a large team of employees. -Managed staff with strict deadlines and continually focused on performance and career development of direct reports.
