Industries: Retail, Food & Wine, Exhibitions & Fairs• In the last 18 months, I worked to develop the mid to long-term digital transformation roadmap for Veronafiere, a leading direct organizer of fairs and exhibitions in Italy, starting from Vinitaly 2018. This project saw the implementation of a business portal for exhibitors with an e-commerce for their services purchases, a new CRM for Veronafiere and a Visitors private area with ticketing functions, used to redeem more than 100K tickets. My role on the project was to receive inputs from the client and my organization to care about the day-by-day activities. In addition to that I had the opportunity to be in charge of some project streams, coordinating the activities of internal resources (like statistical analysis and test/bugfixing) and suppliers• Recently, I also started to work on projects in the agri-food industry, for example B2B technology scouting or communication to the market

Industries: Retail, Consumer Goods, Insurance• During this period, I coordinated the operational part of the multi-business unit project we did for the new IKEA pop-up store in Rome, defining the activities among different stakeholders, both in the analysis phase and during implementation. We used a methodology that included experience maps and workshops to understand what IKEA customers could look for in a store like the pop-up and which digital solutions might help to reach the goal of improving their experience• In addition, I supported the team in a customer experience assessment for an important insurance company, participating in the definition of a digital transformation roadmap. For the assessment, I had the necessity to travel across Italy to complete the interviews, speaking directly to customers and insurance agents• Furthermore, I had the opportunity to understand and experiment the structure and the business management effort behind a Magento e-commerce implementation, with related bugfixing process for an online-offline player in the retail industry.

Industry: Heavy Equipment In Nuvò, I had the opportunity to participate in a project for one of the leading company in Earthmoving Equipment industry, supporting the team in exploring the customer journey through interviews to members of the company, their technicians and their customers, identifying pain points and opportunities