As a recent UC Santa Cruz graduate with a B.A. in Global Economics, I am enthusiastic to contribute to Minu, an upcoming DTC premium skincare brand, where I drive marketing strategies and content creation. My core skillsets in marketing, communication, and attention to detail are critical in establishing Minu's brand positioning on key digital platforms.Our team has expanded the brand community on Instagram, Facebook, and TikTok to not only build brand awareness but also foster a loyal customer base. My role includes conveying complex product descriptions and compelling brand values, a challenge that aligns with my passion for storytelling and my interest in the dynamic field of marketing.