Vori is the modern operating system for the grocery industry that is transforming the inventory replenishment process. We democratize access to the food supply chain through user-friendly technology, making supply chain management easy for retailers and suppliers.

For my side-hustle, I help technology startups and small businesses streamline their online presence, IRL branding and lead generating marketing processes. I also oversee the daily direction of my business including finances, business development, vendor relations and market awareness.

StrongArm Tech (formerly Worklete) reduces musculoskeletal injuries in transportation, shipping and logistics companies by 53% on average, saving them millions of dollars a year in injury-related costs. Its mobile-ready platform builds safe habits over time, strengthening safety culture while improving operational efficiency. Founded in 2015, Worklete’s customers include Nestlé Waters, Penske Logistics, and Hub Group Trucking.Worklete is headquartered in San Francisco and has secured $8M in funding from Trinity Ventures, Launch Capital, RiverPark Ventures, and Kapor Capital.To learn more, visit http://worklete.com.

As a marketing manager for Lyft's self-driving vehicle division, I led the development and execution of Lyft's Autonomous Vehicle industry and government relations marketing efforts for business development, funding and investment, and government relations.I worked closely with Lyft's Chief Strategy Officer, business development team, and autonomous technology engineering leadership in order to put marketing firepower behind the pursuit of enterprise level co-funding and co-manufacturing deals with other AV industry players. I also helped to lay the industry foundation for self-driving education among government officials, regulators, and the general public.

I contributed to the development of the NORAM and LATAM sales pipelines by owning marketing program creation for events (i.e.: user conferences and trade shows); thought leadership initiatives (i.e.: podcast series and downloadable assets); and business progressions goals (i.e.: Cloud migration and horizontal sales).I worked hand-in-hand with business development, creative, social media, events, corporate communications and 3rd party vendors, agencies and publications to produce campaigns and execution procedures that nurture and generate leads and demand.I used Salesforce.com and Pardot daily and also managed Google AdWords and social media advertising campaigns.

From concept to completion (event theme and budget to emails and landing pages to account management activation for attendee recruitment to day-of transportation and A/V), I owned all live and online customer events, such as Ingenious Med’s first user conference, their annual c-suite executive retreat for executives at VIP customer sites and field marketing (I scaled the events for this program from 25 to 75 functions per year). In addition to this, I managed direct response and corporate advertising via 3rd party publications, Google AdWords, paid social media and SFDC’s Pardot.I also worked closely with product management, sales operations and account management to develop marketing collateral, website content, competitive battle cards, and case studies.

I built up and blended the events, public relations and social media programs. I owned all strategy and logistics for trade show involvement from designing booths with our exhibit house; to staff management; prepping executives, SMEs, customers and partners for media interviews; social media coverage and lead follow up and sales opportunity tracking. My favorite integrated marketing campaign that I came up with was for the Right Side of Healthcare Tour (a nationwide bus tour). Realizing we weren't able to travel to all of our contacts, halfway through the tour, we invited our prospects and customers to “join us on our journey, virtually…” by offering virtual reality viewers complete with a link to a customized 360-video (that my graphic design colleague and I put together) that showed off our latest product capabilities.

I managed all public relations activity (including the relationship with our public relations firm, press releases, interviews, special events, speaking opportunities, awards, and all social media content), created the customer education webinar program and built processes and procedures for field marketing events and follow up.Internal branding was also a big focus in this role as I contributed to the development of our internal newsletter’s written and video content and spearheaded the launch of the company’s intranet.

I assisted with a variety of marketing initiatives in this role. From assisting with the development of product how to videos and writing press releases to ordering promotional items for events and sales support.

I was responsible for customer (student) engagement and retention during new students' mandatory, 3-week, iPad based orientation course. I created curriculum and presented engaging training material on financial literacy, mobile technology and high performance skills for on-ground and online adult students pursuing entrepreneurship or vocational careers. Outside of the classroom, I worked directly with the CEO to decide on philanthropic ventures and special events. I also executed on traditional marketing and advertising campaigns to promote new education programs and supported them through the creation of graphics for promotional products, direct mail, print, website graphics, email campaigns, photos shoots and special events.

I conducted interviews with WNBA players and coaches; facilitated press conferences and media days. I also coordinated MVP player venue appearances and facilitated fund-raising auctions and autograph sessions.

I facilitated press conferences with local, regional and national media outlets and conducted interviews with NCAA DI coaching staffs and athletes. I also managed oruathletics.com's website content including photos, quotes, featured stories, and biographies.

In addition to executing marketing campaigns to increase ticket sales, I managed the Mabee Center’s social media presence, coordinated events and monitored staff work schedules. I also researched and drafted the interactive design, wrote copy and discovered the historic memorabilia for the Mabee Center’s 40th Year Anniversary website and celebratory displays.