Simone Hunter Email & Phone Number

Leading and delivering transformative projects across public and private sectors in new technologies across agritech, hort tech, gaming, entertainment, health, and media.MINISTRY OF BUSINESS, INNOVATION AND EMPLOYMENT Project Lead – Horticulture Technology Catalyst - Development of the Detailed Business Case for the Horticulture Technology Catalyst and the 2023 $30M Budget Bid - Facilitated the development and value proposition for New Zealand’s emerging horticulture… Show more Leading and delivering transformative projects across public and private sectors in new technologies across agritech, hort tech, gaming, entertainment, health, and media.MINISTRY OF BUSINESS, INNOVATION AND EMPLOYMENT Project Lead – Horticulture Technology Catalyst - Development of the Detailed Business Case for the Horticulture Technology Catalyst and the 2023 $30M Budget Bid - Facilitated the development and value proposition for New Zealand’s emerging horticulture technology sector across public and private stakeholder groups - Project management and facilitation of the Establishment phase and co-design, under the Agritech Transformation Plan, engaging with multiple cross-sector governance. - Design and procurement of service design, change, data analysis and market intelligenceSYNTHONYProject Consultant - Partnerships and Growth - Consulting lead on funding streams to liaise with key government funding agencies, commercial partners - Development of funding assets (PaaS) and business planning for international market entry and growthVADR MEDIA and BESTSEAT360.TV Project Lead - Led the Business Planning and investment documentation for new-to-market gaming products, integrating blockchain and cryptocurrencies, and aligning user cases - Development of funding proposition for new immersive technology concept to integrate with global ticketing and event entities. - Led the GTM strategy and product roadmap for 5G VR product, in collaboration with Toyota, Spark, and Microsoft as collaborating partners - Created PaaS offering on Microsoft Marketplace with GTM listing and internal operating blueprintADHB for NRHCC Transformation Lead - Consulting Lead for Northern Community Isolation Programme- Initiation of Programme delivery design, workstreams, and milestones- Development of communication and change plan, reporting and identification of key data - Workshop facilitation utilising design and agile frameworks in high response environment Show less

Led key transformation project, to deliver an optimised and scalable customer-centric methodology and process framework for rollout across Callahan’s portfolio of businesses to be delivered through iterative and agile sprints- Built and led a delivery team to function under six different work streams - Identified and recruited target customer segments. Facilitated design thinking workshops for cross-functional teams to prototype a new way of collaborating to solve customer… Show more Led key transformation project, to deliver an optimised and scalable customer-centric methodology and process framework for rollout across Callahan’s portfolio of businesses to be delivered through iterative and agile sprints- Built and led a delivery team to function under six different work streams - Identified and recruited target customer segments. Facilitated design thinking workshops for cross-functional teams to prototype a new way of collaborating to solve customer problems- Prepared budgets and identified, allocated, and procured resources to deliver programmes and on time- Engaged with governance groups from the board to the Ministry to update public and private stakeholders Show less

Auckland, New Zealand

Facilitated alignment of brand values, objectives and ROI to ensure targets and optimal utilisation of investment. Drove ROI strategy across the industry to identify and develop opportunities and partnerships for the corporate, industry and government sectors.• Generated and managed a sponsor portfolio of 40 premium brand partners’ accounts, whose revenue was 70% relative to all events.• Formulated strategies and facilitated on boarding of new brands, and organised partners’… Show more Facilitated alignment of brand values, objectives and ROI to ensure targets and optimal utilisation of investment. Drove ROI strategy across the industry to identify and develop opportunities and partnerships for the corporate, industry and government sectors.• Generated and managed a sponsor portfolio of 40 premium brand partners’ accounts, whose revenue was 70% relative to all events.• Formulated strategies and facilitated on boarding of new brands, and organised partners’ workshops, utilising design thinking methodology and a focus to optimise results.• Managed all partner-based marketing materials and collateral for media channels, PR briefings and production for multi-channel delivery campaigns. • Coordinated partner work programmes which included creative, micro events, cross leverage functions, as well as marketing content for delivery across multiple channels. Show less

Auckland, New Zealand

Built and lead a team, to grow the leading digital donations based crowdfunding platform in New Zealand's creative sector, with the highest success rate of any crowdfunding platform globally. • Managed capacity building programmes for key roles and resources, including team management, HR, governance, and reporting. Assessed and reviewed strategic direction and implementation to optimise targets, performance, and work programmes.• Facilitated diversification of revenue model, and PR… Show more Built and lead a team, to grow the leading digital donations based crowdfunding platform in New Zealand's creative sector, with the highest success rate of any crowdfunding platform globally. • Managed capacity building programmes for key roles and resources, including team management, HR, governance, and reporting. Assessed and reviewed strategic direction and implementation to optimise targets, performance, and work programmes.• Facilitated diversification of revenue model, and PR roles and tactics, leading to exponential brand growth from $325K turnover to $4M in 26 months.• Invited to the 2017 cohort of young leaders to be mentored by established NZ leaders https://www.nzleaders.co.nz - Future Leaders Series: Each year New Zealand Leaders selects up to 16 leading company founders to become Future Leaders Members.• Built a team of ambassadors nationally as crowdfunding mentors to grow overall commercial capability for artists across all aspects of business to include, brand, storytelling, PR, business development and planning, financial management, strategy and marketing. The operation of this team became the branded entity for Boosted nationally and delivered over 100 capability building workshops across the arts and creative sector annually.• Secured over $1M worth of government funding and demonstrated expertise in grant writing and preparation.• Executed a sponsorship strategy that focussed on efficient corporate sector engagement, and successfully secured key partnerships• Prepared and managed financial plans, P&L, budgets and forecasts. • Led the developments of digital platform whose scope covered marketing strategy, and project acquisition.• Developed and promoted key stakeholders’ relationships across local and international industry, commercial, and government sectors.• Orchestrated and created unique creative showcases which represented NZ artists across theatre, spoken word, visual art, film, dance, and multimedia. Show less

Auckland, New Zealand

Applied service design and design thinking methodology to effectively create customer centric service suite for The Icehouse, and facilitated harnessing of the company’s internal framework and own ‘Business of International of Quality’ dimensions. Developed and executed the NZTE - Icehouse partnership framework whose primary focus was on customer engagement.• Collaborated with the regional EDA’s and NZTE Customers team in conducting national trials and in launching NZ Inc. service tool… Show more Applied service design and design thinking methodology to effectively create customer centric service suite for The Icehouse, and facilitated harnessing of the company’s internal framework and own ‘Business of International of Quality’ dimensions. Developed and executed the NZTE - Icehouse partnership framework whose primary focus was on customer engagement.• Collaborated with the regional EDA’s and NZTE Customers team in conducting national trials and in launching NZ Inc. service tool for Businesses of International quality.• Define and implemented service alignment modules, which included better by design, path to China, China landing pad, market validation, and KEA.• Participated in leveraging the service integration and collaboration of newly launched NZTE governance service modules. Show less

Auckland, New Zealand

Spearheaded the NZTE response and recovery for Fonterra botulism scare in China within wider NZ Inc. response. Assembled senior international project team leaders across trade, PR and NZ Inc., and developed six work streams to address imminent crisis.• Executed efficient stakeholder engagement strategies across government, industry, and local business owners to ensure collaborative solutions across international regions and offices.

New Zealand

Collaborated with New Zealand companies to effectively support growth of respective company’s capital plan, and targeted potential JV partners and investors, while ensuring clients’ interests were aligned with NZTE growth strategy. Ensured efficient capital leadership in service, module, and content delivery, and engaged design thinking methodology and tools in providing high-level service design for “better by capital” clients.• Appointed to develop processes’… Show more Collaborated with New Zealand companies to effectively support growth of respective company’s capital plan, and targeted potential JV partners and investors, while ensuring clients’ interests were aligned with NZTE growth strategy. Ensured efficient capital leadership in service, module, and content delivery, and engaged design thinking methodology and tools in providing high-level service design for “better by capital” clients.• Appointed to develop processes’ improvement.• Spearheaded the identification of capital constraints within the Wine sector, and developed value proposition across the industry to potential investors and growth partners with a focus on PR China. • Oversaw efficient management of functional food portfolio for the Foundation and F500 customers with the key target of delivering capital growth solutions.Key Achievements:• Managed the launch of the ‘better by capital’ programme and ensured the execution was within budget and timeline. Also, drove achievement of complete buy-in from key stakeholders in the public and private sectors.• Created “better by capital” programme content through real-time testing and piloting with select client group.• Liaised with external design providers to ensure effective translation of the vision and brand for NZTE internal and external customers. Show less

Implemented NZTE’s sponsorship of the NZ food showcase at The Cloud for Rugby World Cup, as lead member of the project team. Negotiation and procurement of sponsored supply to align with key customers, key account management of Dawson’s catering and Best Festivals for the Taste Brand, liaison with key government agencies and stakeholders, and oversight and alignment of final creative concept and delivery.

Auckland, New Zealand

Managed the validation of alignment of the Investment Wine portfolio with the NZTE’s high impact programme, while implementing a comprehensive NZ Inc programme which delivered and supported NZ’s value proposition across the sector. Acted as the Project Sponsor and Lead for International Food Processing work stream, while maintaining vigilant virtual team management and purpose alignment.• Promoted close collaborative relationship with US based team and US investor targets, to… Show more Managed the validation of alignment of the Investment Wine portfolio with the NZTE’s high impact programme, while implementing a comprehensive NZ Inc programme which delivered and supported NZ’s value proposition across the sector. Acted as the Project Sponsor and Lead for International Food Processing work stream, while maintaining vigilant virtual team management and purpose alignment.• Promoted close collaborative relationship with US based team and US investor targets, to efficiently coordinate the Functional Food ad Bio Active work stream.• Collaborated with the NZTE wide Customer team to align key resource and work streams with economic growth agenda. Also, presented and aligned select investment cases for circulation to the international team.Key Achievements:• Assessed the NZ wine industry, identified the capital constraints and the true nature of the industry, and successfully delivered a report to key stakeholders and international teams for application in strategic business planning throughout the sector.• Mobilised a funding group in the US and organised a capital funding platform as well as a sustainable programme for NZ natural products and bioactive companies in key US market. Show less

Managed and implemented a 34M fund amongst identified industry stakeholders including Aquaculture, Horticulture (Pipfruit and Avocados), Red Meat and Global Wine Strategy.

 Ownership of the Investment Dairy and Agri Portfolio Identified the current value chain from R&D through to market/retail channels (specialist China) Researched global food supply and advocate sustainability as consumer and regulatory trend Project lead on value-add nutrition product and ingredient into North American Market in the Bioactive and Functional Food Sector

Co founder of business which distributed children’s clothing and music internationally. Developed an on-line distribution channel for the products.

Guangzhou, Pr China

Provided creative direction and consultancy from conception, to US high value food retail outlet for branding and direction for 2006/7 rollout in China. This involved overall direction, creating the product, vision and brand, the setting up of systems, sourcing venues and location, and liaising with local ad and media agencies for delivery.

Guangzhou, China

Managed branding and marketing for New Zealand launch October 2004 Marketed and promoted NZ product in association with NZTE to buyers in South China; Hotels, Property Developers, Restaurants Managed East West Relationships – negotiated and advised parties of local business practice and processes Consulted to NZTE Food promotions, designing menus, sourcing suppliers and training Chinese chefs. This was profiled extensively in South China media. Worked with Jamie Oliver… Show more Managed branding and marketing for New Zealand launch October 2004 Marketed and promoted NZ product in association with NZTE to buyers in South China; Hotels, Property Developers, Restaurants Managed East West Relationships – negotiated and advised parties of local business practice and processes Consulted to NZTE Food promotions, designing menus, sourcing suppliers and training Chinese chefs. This was profiled extensively in South China media. Worked with Jamie Oliver Enterprise Ltd (Europe) to bridge JO brand into China Show less

New Zealand China

 Producer/event planner for Creative Arts Summit, Aotea Centre. EMA online network strategy and web development XtraMSN - Freelance producer New Zealand Fashion Week Migrating offline Network ‘Schmooze’ online. Interactive Television Network ‘Thrive’ - scoping and business development. StudioLive.co.nz - Branding and online development

Managed two teams of Producers (7) over the Consumer Portal with responsibility for overall delivery of ten of the fifteen consumer channels Produced and designed mobile integrated campaigns with key clients:Twentieth Century Fox, Universal Music, Zambesi, Big Day Out, Warner, Roadshow Films, Hoyt’s Entertainment, Real Groovy, Nokia, Coca Cola , New Zealand Fashion Week, Sydney Fashion Week

Post Grad - Landscape Arch, Landscape Architecture

Diploma, Landscape Architecture

Bachelor Of Fine Arts - Bfa, Fine And Studio Arts