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Energetic, inquisitive problem-solver passionate about operations, digital media, and strategic marketing. Experienced in business analysis, risk management, brand strategy, and consumer insights.I'm fascinated by complex business challenges and most enjoy translating potential solutions into tangible change.
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Vice President, Business Intelligence2U Feb 2024 - Aug 2024Arlington, Virginia, Us -
Vice President, Financial Planning & Analysis2U Feb 2023 - Feb 2024Arlington, Virginia, Us -
Senior Director, Fp&A2U Sep 2021 - Feb 2023Arlington, Virginia, Us -
Director, Fp&A2U Apr 2021 - Sep 2021Arlington, Virginia, Us -
Senior Manager, Fp&A2U Jun 2020 - Apr 2021Arlington, Virginia, Us• Managed an 11-member team responsible for the entire $500M+ degree program product portfolio inclusive of long-term financial planning, strategic guidance, and business process improvement • Delivered biweekly business reviews and briefings to the 1 MD, 7 SVPs and 5 VPs across all major degree business units on performance relative to business goals and budgeted performance metrics -
Manager, Fp&A2U Feb 2019 - Jun 2020Arlington, Virginia, Us -
Senior Analyst, Fp&A2U Sep 2018 - Feb 2019Arlington, Virginia, Us• Performed a financial reconciliation dating back to a product’s inception that resulted in a catch-up payment of $250k and a future expected revenue stream of $1M+• Analyzed demand generation projections, recruitment conversions and retention data to forecast short and long-term financial expectations for a graduate degree product portfolio of $75M+• Proactively identified risk or opportunity relative to product-level financial goals and collaborated with General Managers to recommend and implement customer-facing strategic and operational initiatives -
Analyst, Customer Insights & Strategy2U Dec 2017 - Sep 2018Arlington, Virginia, Us• Gathered and synthesized insights from large datasets to develop customer contact strategies in partnership with customer retention teams• Created and implemented a tool in Google Sheets to assist University Partners with course section planning; tool later adapted into a proprietary technological solution used across the broader degree program portfolio• Participated in a myriad of business-facing projects that involved working with cross-functional teams and providing decision support through impactful analytical insight -
AnalystMorgan Stanley Sep 2013 - Nov 2016New York, Ny, Us• Assessed operational strategies and continuously recommended and implemented process improvements for two residential whole loan trading desks experiencing 350% YOY volume increases• Managed relationships with third-party vendors through the creation of internal metrics that assessed their effectiveness and compliance with their service-level agreements• Led a team of 3 in collaborating with the Project Management team by communicating business needs for system enhancements and facilitating team engagement in key testing sessions -
Brand Strategist InternZumicare Jan 2013 - Sep 2013• Led the branding strategy for the launch of a start-up by using primary and secondary market research and analysis to develop a short-term and long-term marketing strategy• Designed a key stakeholder survey and analyzed the 300+ responses to strategize against the reservations that potential consumers had toward the service• Incorporated branding strategy into the look and feel of the web application and other marketing materials
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Operations AssistantNetter Center For Community Partnerships At The University Of Pennsylvania Sep 2010 - May 2013Philadelphia, Pa, UsWhile attending the University of Pennsylvania, I spent ~20 hours per week working at the Netter Center for Community Partnerships. The Netter Center creates mutually beneficial partnerships between Penn and West Philadelphia.As an Operations Assistant, I was a jack-of-all-trades — I created and maintained a website, assisted with the Center’s social media outreach, and helped organize biannual conferences for the Board.This was my first opportunity to both design a feedback platform as well as consolidate data to make operational recommendations. I helped design a Staff Pedagogy Survey that I leveraged to create a Staff Orientation Manual which improved the efficiency of future onboarding efforts. Additionally, while assisting with a professional development program for local Philadelphia nonprofits, I analyzed participant evaluations of each session and proposed suggestions for future program improvements.Learning to wear multiple hats and embracing a variety of tasks that were entirely new to me, prepared me for the fast-paced environments that I would later work in. -
Strategy & Account Management InternStrawberryfrog Jun 2012 - Aug 2012New York, Ny, Us• Built an advertising campaign from the strategy stage to execution with a budget of <$200,000; presented work directly to the executive team and the client• Compiled and presented industry competitiveness reports for two client companies• Monitored and modeled day-to-day data trends of a CPG mobile application, seeking ways to help maximize awareness• Managed retainer fund of $900,000 and advised clients on necessary trade-offs between budget and strategy -
Nonprofit Institute CoordinatorNetter Center For Community Partnerships Jun 2011 - Aug 2011• Assisted in the coordination and execution of the Institute’s Nonprofit Administration Professional Development program for local Philadelphia nonprofits• Analyzed and consolidated speaker evaluations into a report that highlighted suggestions for future program improvement
Simone Martin Skills
Simone Martin Education Details
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The Wharton SchoolStrategic Management & Operations And Information Management
Frequently Asked Questions about Simone Martin
What is Simone Martin's role at the current company?
Simone Martin's current role is Vice President, Business Intelligence.
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What is Simone Martin's direct phone number?
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What schools did Simone Martin attend?
Simone Martin attended The Wharton School.
What skills is Simone Martin known for?
Simone Martin has skills like Data Analysis, Marketing, Analysis, Strategic Thinking, Market Research, Competitive Analysis, Business Analytics, Knowledge Sharing, Presentations, Presentation Development, Communication Skills, Knowledge Management.
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