Simone Maier Email & Phone Number

Zürich, Schweiz

Overall responsibility for all advertising products of Swisscom Directories.Shaped the company's digital products strategy, aligning with long-term business objectives. Led multidisciplinary teams, fostering a collaborative and inclusive environment.Managed end-to-end business processes and P&L, driving operational efficiency and innovation.Managed production teams and designed and implemented production processes to streamline workflows and enhance productivity.Developed and monitored KPIs to scale operations and increase efficiency.Negotiated key partnerships and managed stakeholder relationships to enhance business outcomes

Zürich Und Umgebung, Schweiz

Launched a new marketing product, achieving significant turnover growth.Oversaw customer journey and business processes, ensuring alignment with strategic goals.Collaborated with cross-functional teams to enhance marketing campaign effectiveness.Managed negotiations with vendors and partners to optimize resources and costs. Developed KPIs to measure performance and drive continuous improvement.

Zürich Und Umgebung, Schweiz

Redesigned retail stores and optimized POS to showcase seasonal products.Conducted advertising impact studies to improve marketing campaign efficiency.Negotiated with external partners to secure favorable terms and enhance campaign reach.

Traveling around the world with focus on Asia, South- and Central America. Special highlights have been and expedition in the Himalaya region in Nepal, kitesurfing in the Carribbean or a sail turn from Colombia to Panama.

Zug

Lead the overall EMEA, APAC and NA marketing strategy, focusing on consumer (B2C) audiences in HUGO BOSS’ core marketsSit on the international leadership team to support and drive the regional agenda.Collaborate with cross-functional partners to communicate brand vision and rally support for campaign ideas.Lead a team of marketers across each market to drive exceptional work forward.Share insights and showcase marketing activity with senior leadership to enhance understanding of market and customer dynamics.Advocate for APAC marketing requirements (budget, resources, headcount) with global marketing leadership.Managed high-stakes negotiations with media partners to secure advantageous deals.

Cape Town, South Africa

Zürich

Developed and executed annual media strategies based on target audience segmentation.Contributed to major client wins, enhancing company reputation and growth.Negotiated media buys and partnerships to maximize campaign effectiveness.Designed production processes to improve efficiency and scalability.

Frankfurt Am Main Und Umgebung, Deutschland

Strategic and operational communication consultancy for brand and performance campaignInitiation, planning and implementation of crossmedia concepts

München Und Umgebung, Deutschland

Media planning and campaign management in close collaboration with clients, TV-stations and sales department Execution of market and competitor analysis

Bachelor Of Business Administration - Bba, Trade And Industry

Bachelor Of Business Administration - Bba, Trade And Industry

Professional education as part of the studies at the Baden-Württemberg Cooperative State University with focus on: • Marketing (Project.