Simone’s international career began in 2003, during his time at Leo Burnett in Milan where he was assigned to work on McDonald’s global campaign “I’m Lovin’ it”. Simone wrote rap lyrics in both Italian and English, and then flew to Los Angeles to record a series of music commercials at the Record Plant Studio in Hollywood. After being chosen as one of the 12 best creatives in the world by the Clio Awards in Miami, in 2005 he was hired by Jung Von Matt in Hamburg as senior copywriter. There he joined an international creative team called Jung Von Matt/9. In 2006, TBWA\Chiat\Day NY knocked on his door and invited him to the Big Apple. They sponsored him on a O-1 Visa and hired him as Global Creative Director. Thus began his adventure in the network that he ventured within until 2009, between the TBWA offices of New York, London and Los Angeles. After an intermission of freelance work on an international level, Simone moved to San Diego where he created television commercials and events for ASICS. In 2014 he moved to San Francisco after he was personally hired by Chuck McBride as the Creative Director of Cutwater. During his time at former TBWA San Francisco shop, he led the creative work on the Google and Ubisoft accounts. In 2015 AKQA San Francisco offered him the opportunity to become Activision’s Creative Director. His work for the launch of the new “Infinite Warfare” campaign in the Call of Duty saga earned him the Gold Lion in the Cyber category at Cannes in 2017. From that point on, Simone began freelancing and providing creative consulting at a global level, working for various companies such as LinkedIn in San Francisco, Byton in Shanghai and Zurich University of the Arts in Hong Kong. In January 2022, Simone joined VML, the world's biggest advertising agency, as Group Creative Director, working across global accounts and leading creative on new business. His passion for creativity drives him to share his learnings with students, either through lectures at Miami Ad School and LMU in Los Aneles or mentoring the next generation of creatives at San Francisco Portfolio School and One Show. Simone is the creator, writer and host of TRANSATLANTIC at London International Awards, a video podcast with a lot of water in it. Some of the episodes feature advertising legends and Hall of Famers such as Sir John Hegarty, Bozoma Saint John, Jeff Goodby, Susan Hoffman, Susan Credle and more.