I help brands connect with audiences through compelling storytelling, trendspotting, and innovative digital strategies to navigate market complexities.A seasoned content strategist and brand consultant specializing in helping platforms and brands achieve strategic and creative growth. Expertise in brand positioning, content development, partnerships, and digital strategy, dedicated to crafting engaging narratives that connect audiences, products, and brands. Open to advising and connecting across industries but specializes in the style, shopping, and lifestyle content space.Capabilities: Strategic ideation and insights, creative development, branding and identity, experiential marketing, overseeing campaigns and content creation.

Course: Social Media, Platforms & Perspectives

Led Allure's digital reinvention. Set the site’s editorial tone and direction and content strategy; managed a team of 20, while meeting/exceeding the brand’s traffic, engagement and revenue goals.

In this strategy-focused position, Simone partnered with the lifestyles desks of The New York Times on their digital audience development initiatives, working with them on content and social strategy, enterprise, analytics and training, newsletters, mobile engagement, SEO and more.

Oversaw all elements of the Style section online, including daily/seasonal content, products, social and mobile.