Simone Pasquinelli Email & Phone Number

Ancona, It

· Define, implement & execute a FarmaRegno national open innovation strategy;· Create a corporate culture that esteems and encourages innovation;· Responsible for identifying, implementing and managing new business opportunities to drive growth through innovation;· Focus on technology in support of the human experience and making technology invisible to the end user;· Develop innovation processes and corporate capabilities to executive objectives faster and reduce resource waste.

Castelbellino

· Launch company, product, web presence, and initial media efforts with limited budget;· Organize product planning, roadmap, feature requirements, usability studies, and prioritization efforts;· Responsible for ongoing partnership development including establishing and maintaining relationships with technology companies, distributors, marketing managers and other potential partners;· Manage consumer insights and market research which is now being used to better understand customers, drive segmentation, and prioritize future activities.

Lucca, Italia

· Marketing and communication plan (poker & skill games): implementation, budget allocation and monitoring· Product development (poker, skill games, bingo on line, casino) with direct contact to key international partners: Playtech, GameAccount· Responsible for advertising strategy and coordination of the relationship with the agencies· Development and management of national ATL advertising campaigns, from brief to launch· Development and management of a wide range of marketing tools, including promotional materials, direct-mail pieces and Web site content· Strategic media planning, digital social media strategies, editorial projects· Working closely with the event area to successfully brand andpromote italian poker live events· Creation and management of promotions and programs to enhanceretention and loyalty of existing referred players· Sales data monitoring

Main duties and responsibilities:- Coordination of national advertising campaigns from brief to launch- Development and coordination of sales promotion online and offline- Monitoring competitors activities- Management and implementation of marketing materials- Writing editorial, print, radio, video and web contents- Management of the weekly newsletter- Direct contact with partners like SKY, TIM, RCS- Strategic media planner- Budget managementMajor Achievements:Over the past 4 years I was involved in the launch of three mainstream advertising campaigns.During these projects I had the chance to work closely with Oliviero Toscani and his agency coordinating many steps including the brief, the media plans and the launch.I successfully created several BTL activities focused on the specific Sports (Football, Basket, FormulaOne, MotoGP, Rugby etc.).I was part of the team in charge of the design of a new technology platform for sports betting on SKY’s channels and TIM‘s mobile devices.

Fabriano, Italia

Designing of a communication campaign aimed to increase the safety at work awareness of the all employees based in Europe.

Turin Area, Italy

- Planning, developing and execution of advertisement campaigns for Alfa Romeo and Iveco- Define advertising marketing plans to support the company strategy and analyse their impact on company’s sales