Simone Porta Email & Phone Number

Berlin, De

Berlin, Germany

➢ Managed the strategic direction and execution of three 8-figure e-commerce brands, achieving +36% YoY EBITDA growth➢ Led the launch 20 new products with a +5.6% YoY net revenue increase by transforming innovative ideas into GTM strategies➢ Realized a 14% YoY D2C growth, launching a new D2C website, exploiting AI tools to boost SEO and content➢ Executed the creation of a creative process that increased CTR +4% and CVR +2% YoY, managing internal and external stakeholders➢ Led restructuring of internal processes, achieving over $1M in cost reductions and a 45% decrease in task requests, demonstrating result-orientation and strategic execution

Berlin, Germany

- Full P&L ownership of one 8-figure e-commerce brands with 100+ SKUs- Maximized the revenue and profit made by each brand, through optimal inventory management, promotional/marketing activities & coordination of growth initiatives (new product launches, expansion of sales into new markets and geographies, and expansion into new sales channels).- Strong coordination and activation of key departments: Inventory Management, Marketing/PPC, New Product Development, Geo-Expansion, and Creatives team- Direct management and negotiation with several Chinese suppliers- Point of Contact for the Business Unit towards other primary sales channels

Milan, Lombardy, Italy

- Responsible for sourcing, recruitment, development of 3rd party Selling Partners portfolio in the FBA program from SMEs to Global companies and brands- Created multiple mass lead generation initiatives for the Italian Marketplace to scale up recruitment and improve Account Managers’ sourcing effectiveness on several programs and promotions- Point of contact for the FBA program and the Webinar stream, in charge of creating content, conducting webinars on several topics and educate Selling Partners on a variety of topics and workflows- Point of contact between IT Marketplace and software development team, in charge of creating trainings, awareness and development for complex internal tools for Account Managers- Data Champion Certification, internal assessment for SQL and data pulling knowledge- Just Do It Award winner, internal award recognizing employees’ impact and focus on Bias for Action and Innovation

Frankfurt Am Main Area, Germany

- Provided in-depth analyses to assess and study the competition. - Contributed on increasing efficiency and ROAS of Marketing Investments. - Successfully onboarded a new marketplace. Scouted and onboarded several key retailers.- Supported Operational Departments.

Lisbon Area, Portugal

- Conducted 20+ interviews, created Ad-Hoc frameworks, managed contacts with internal & external stakeholders- Provided the client with a strategy and practical tools to reach new markets

Lisbon Area, Portogallo

- Organization of events, workshop and marketing days- Club rebranding- Website development

Gorizia

- Welcoming and taking care of clients- Taken part of the organization of events such GOktoberfest and GO4rock

International Master Of Science In Management, Strategy And Consulting

- Major in Strategy and Consulting, taught in english. - Main graduate curricula: International Industry Analysis Innovation Management.

Marketing Mix Implementation Specialization, International Marketing

Main Curricula: - Brand and Product Management - Pricing Strategy - Channel Management and Retailing - Integrated Marketing Communication

Master, Business Administration And Management, General

- Exchange to Mannheim Business School in Mannheim, Germany - Main Curricula: Price & Product Management Digital Marketing Strategy.

Business & Management

- Erasmus+ exchange to ISCTE Business School in Lisbon, Portugal (09/2016 - 02/2017) - Main exchange curricula: Operational Marketing.

Economia E Gestione Aziendale

- Undergraduate degree taught in italian - Main undergraduate curricula: Business Management Financial Accounting International Marketing

High School Degree, Electric Engineering