Planejamento Estratégico: Definição e implementação de estratégias de comunicação e marketing alinhadas aos objetivos da organização.Gestão de Equipe: Liderança e desenvolvimento de equipes de comunicação e marketing, incluindo redatores, designers e especialistas em mídias sociais.Identidade Visual e Branding: Criação e gestão de marcas fortes e consistentes, garantindo sua aplicação em todos os materiais de comunicação.Relações Públicas: Cultivo de relacionamentos… Show more Planejamento Estratégico: Definição e implementação de estratégias de comunicação e marketing alinhadas aos objetivos da organização.Gestão de Equipe: Liderança e desenvolvimento de equipes de comunicação e marketing, incluindo redatores, designers e especialistas em mídias sociais.Identidade Visual e Branding: Criação e gestão de marcas fortes e consistentes, garantindo sua aplicação em todos os materiais de comunicação.Relações Públicas: Cultivo de relacionamentos estratégicos com a mídia, parceiros e stakeholders para promover a imagem e reputação da organização.Marketing Digital: Elaboração e execução de campanhas de marketing digital em diversas plataformas, como mídias sociais, e-mail marketing.Produção de Conteúdo: Criação de conteúdo relevante e engaging para diferentes canais, como websites, blogs, redes sociais e materiais impressos.Análise de Dados: Monitoramento e análise de métricas de desempenho para avaliar a efetividade das campanhas e tomar decisões estratégicas. Show less

• Highly motivated professional with extensive experience in strategic management, innovation, and process optimization, boasting a proven track record of successful leadership in multidisciplinary and intercompany projects. I have demonstrated the ability to drive significant improvements in processes, financial outcomes, and service quality.Key Achievements and Responsibilities:• Innovation and Strategic Analysis Leadership: I identified and implemented improvement… Show more • Highly motivated professional with extensive experience in strategic management, innovation, and process optimization, boasting a proven track record of successful leadership in multidisciplinary and intercompany projects. I have demonstrated the ability to drive significant improvements in processes, financial outcomes, and service quality.Key Achievements and Responsibilities:• Innovation and Strategic Analysis Leadership: I identified and implemented improvement opportunities that resulted in significant process advancements.• I was responsible for strategic projects involving innovation, brands, products, and opportunity analysis.• Multidisciplinary Collaboration: I established collaborative relationships with all areas of the company, identifying needs, sharing knowledge, and strengthening engagement to achieve the best results.• Global Project Management: I managed intercompany projects in collaboration with teams from the United Kingdom and the United States, showcasing international leadership skills.• Efficient Operations Supervision: I oversaw daily operations, optimizing processes to ensure operational efficiency.• Productivity and Quality Improvement: I established effective policies and processes that enhanced productivity and service quality, demonstrating a commitment to excellence.Key Results:• Created a benchmark for continuous monitoring, shared with the entire commercial team to regularly track and compare the performance of the Ipsos platform with competitors. Show less

As Customer Success Manager at Toluna, I served as the strategic leader responsible for customer success in the Latam region. I stood out for my multilingual abilities, proficiency in CRM tools, and data analysis. My achievements included:• Providing strategic support to key regional accounts in agile research, with fluency in English and Spanish.• Delivering customized presentations, engaging in business discussions, and preparing proposals and budgets.• Efficiently utilizing… Show more As Customer Success Manager at Toluna, I served as the strategic leader responsible for customer success in the Latam region. I stood out for my multilingual abilities, proficiency in CRM tools, and data analysis. My achievements included:• Providing strategic support to key regional accounts in agile research, with fluency in English and Spanish.• Delivering customized presentations, engaging in business discussions, and preparing proposals and budgets.• Efficiently utilizing CRM tools such as SalesForce and Power BI to enhance customer service.• Tracking the customer journey and generating insights for improvement.Key Achievements:• Development of a competitive benchmark for Latin America.• Implementation of strategic KPIs for the innovation platform.• Preparation of detailed reports for regional management, proposing strategic solutions for company challenges.• Established efficient workflow process, monitored daily productivity, and implemented modifications to improve overall effectiveness of personal and activities Show less

• Development of research plans aligned with business needs, aiming for significant impacts.• Leadership in quantitative and qualitative research, optimizing the entire flow of studies, questionnaires, analyses, and insight reporting.• Ensuring the effectiveness of client onboarding and offboarding processes, ensuring a smooth and successful transition.• Early detection of client-related risk signals and implementation of proactive strategies to mitigate them.

• Management of a team composed of managers, analysts, and assistants, including strategic planning, performance evaluation, engagement, and support at all stages of the processes.• Guiding, training, and developing the team for career progression, encouraging the development and dissemination of best practices.Responsible for the financial management of the operational area in Brazil, with a direct reporting line to the Head of Latam and interaction with Kantar Global.Key… Show more • Management of a team composed of managers, analysts, and assistants, including strategic planning, performance evaluation, engagement, and support at all stages of the processes.• Guiding, training, and developing the team for career progression, encouraging the development and dissemination of best practices.Responsible for the financial management of the operational area in Brazil, with a direct reporting line to the Head of Latam and interaction with Kantar Global.Key Achievements:• Successful implementation of the new data collection system and adoption of the AGILE methodology, resulting in the delivery of 95% of projects within agreed-upon deadlines with clients and increased reliability.• Creation of a comprehensive dashboard that consolidates all projects in the area and relevant metrics, simplifying the review of general information, reducing work time, facilitating searches, and metric analysis.• Recognition and award for the creation of the dashboard, with sharing among LATAM teams. Show less

• Responsible for consulting with clients regarding online data collection, cookie tracking, ad and mobile device testing, building relationships with business development teams, both locally in Bulgaria and remotely in the United States.• Monitoring the project's commercial success with course correction when necessary to ensure delivery within budget, interfacing and collaborating with LATAM teams and third parties.• Responsible for process mapping, documentation, and the utilization… Show more • Responsible for consulting with clients regarding online data collection, cookie tracking, ad and mobile device testing, building relationships with business development teams, both locally in Bulgaria and remotely in the United States.• Monitoring the project's commercial success with course correction when necessary to ensure delivery within budget, interfacing and collaborating with LATAM teams and third parties.• Responsible for process mapping, documentation, and the utilization of industry best practices, techniques, and standards throughout the project's execution. Show less

• Served customers and followed outlined steps of service.• Used coordination and planning skills to achieve results according to schedule.• Actively listened to customers' requests, confirming full understanding before addressing concerns.• Exceeded goals through effective task prioritization and great work ethic.

Responsible for actions in partnership with the commercial team in pre-sales service for prospects and new customers, presentation to the commercial team, partnerships and inclusion of advertisements in events and in HSM Magazine. Negotiation and contracting of suppliers according to the needs of each event.Assistance and support to clients and supervision in event and travel planning. Budget control, suppliers, materials and payments for all contracted services. Support and… Show more Responsible for actions in partnership with the commercial team in pre-sales service for prospects and new customers, presentation to the commercial team, partnerships and inclusion of advertisements in events and in HSM Magazine. Negotiation and contracting of suppliers according to the needs of each event.Assistance and support to clients and supervision in event and travel planning. Budget control, suppliers, materials and payments for all contracted services. Support and development of communication material and gifts for events. Show less

As an Operations Analyst at Nielsen IBOPE, I was a crucial part of the team responsible for collecting and analyzing data that drives strategic decision-making for companies worldwide. My primary responsibilities included:• Analyzing internet panel data to assess online audience behavior.• Ensuring the quality and accuracy of collected data, adhering to stringent quality standards established by Nielsen.• Collaborating with cross-functional teams to translate insights into… Show more As an Operations Analyst at Nielsen IBOPE, I was a crucial part of the team responsible for collecting and analyzing data that drives strategic decision-making for companies worldwide. My primary responsibilities included:• Analyzing internet panel data to assess online audience behavior.• Ensuring the quality and accuracy of collected data, adhering to stringent quality standards established by Nielsen.• Collaborating with cross-functional teams to translate insights into actionable recommendations for clients.• Identifying trends and consumer behavior patterns on the internet.• Assisting in the creation of reports and presentations that provide valuable information to clients across various industries.• Staying updated on industry best practices and emerging technologies to continually enhance our data collection and analysis methods.I played an essential role in delivering reliable and actionable insights to our clients, contributing to their success and growth. Show less

• Follow-up of releases, texts, guidelines, reports, press kits, etc.• Analysis, strategy and content of social media.• Internet content management.• Webwriting for newsletters, new media and institutional texts. • Communication planning; Development of action plans for press relations.• Agility and development in contacts with the press.• Relationship and actions with opinion makers, Clipping.• Development of malings.• Organization of press conferences and other… Show more • Follow-up of releases, texts, guidelines, reports, press kits, etc.• Analysis, strategy and content of social media.• Internet content management.• Webwriting for newsletters, new media and institutional texts. • Communication planning; Development of action plans for press relations.• Agility and development in contacts with the press.• Relationship and actions with opinion makers, Clipping.• Development of malings.• Organization of press conferences and other events. Show less

• Issuance and tracking of press releases, texts, agendas, reports, press kits, and other communication materials.• Strategy, analysis, and content creation for social media.• Content management on the internet.• Clipping and constant monitoring of media coverage.• Development of mailing lists (mailings).• Web writing for newsletters, new media, and institutional texts.• Comprehensive communication planning.• Creation of Action Plans for public relations.•… Show more • Issuance and tracking of press releases, texts, agendas, reports, press kits, and other communication materials.• Strategy, analysis, and content creation for social media.• Content management on the internet.• Clipping and constant monitoring of media coverage.• Development of mailing lists (mailings).• Web writing for newsletters, new media, and institutional texts.• Comprehensive communication planning.• Creation of Action Plans for public relations.• Effective and agile communication with the press.• Building relationships and actions with opinion leaders.• Coordination of press conferences and other events. Show less

• Content analysis.• Conducting analysis and sending daily clippings to clients of the Group.• Preparation of analyses and result reports.Key Achievements:• Excellence in serving major and challenging clients, such as BOVESPA and Warner Bros., resulting in an exclusive service request from these clients.