Serves as the Deputy for Digital Strategy, which encompasses the Bureau’s external web site (boem.gov), the internal web communications efforts, the visual information program, the 508 compliance responsibilities, branding initiatives, and the social media strategy. Serves as an Administrator within the Drupal CMS to support the Director of Digital Strategies in advancing web technologies. Designs Bureau-wide web strategy and contributes to the adoption of new technologies in support of the Bureau’s communication mission. Leads creative team to design and develop effective brand strategy and digital assets that drive customers to act and maintain brand affinity, while ensuring compliance with established digital objectives and guidelines. In this role, develops policy, writes annual plans, and provides training to develop brand awareness and to increase understanding of the Bureau’s mission and projects across a broad spectrum of stakeholders, nationally and internationally. This role coordinates directly with the leadership team, with media relations, the web team, and internal communications to support missions, ensuring consistency in voice and cultivating a social referral network. Directs and manages all stages of branding and marketing projects, including the planning, schedule management, and final implementation. Develops social media strategies and campaigns by researching audiences, trends, competitive analysis, and identifying social media best practices to support organic growth and visibility. Applies this research to design and implement campaigns to organically increase engagement and followership on all social channels.

The senior lead for the OSMRE Digital Media portfolio. Primary responsibility included creating a consistent and unique brand voice while leading a creative team to design the strategic plans, goals and campaigns for OSMRE digital platforms.Major projects included a full website redesign and migration of 15 web servers to a single cloud-hosted Drupal content management system. Project required the creation and management of a $500k federal contract as well as the coordination and oversight of a bureau-wide Working Group.Activities included:• Oversaw the formulation, presentation, and execution of digital communications strategies;• Advised Bureau on web policies to ensure compliance with best practices and federal law, such as ADA Section 508 requirements;• Developed evaluation plans, procedures, and methodologies to evaluate the effectiveness of the digital communication products to achieve the goals and objectives of the Bureau;• Offered data-drive expert advice and assistance to lower graded specialists involved in the production of digital content; and• Trained internal teams to use digital technologies and to develop communications deliverables. Served as a senior Public Affairs Officer to manage press and media relations. Directly supported the Communications Chief by providing senior leadership, technical guidance, and strategic public affairs direction.Coordinated with Information Technology (IT) experts and subject matter experts on relevant issues to reach consensus with multiple stakeholders in a collaborative, cross-functional environment.

Recipient of DOL 2020 Secretary’s Honor Award for work with the Office of Federal Contract Compliance Programs (OFCCP) to develop the Section 503 focused review program.Served as a primary agency media spokesperson on a variety of complex, often controversial issues with tight deadlines, such as for OSHA during the outbreak of the global COVID19 pandemic. Represented the following DOL agencies: OSHA, OFCCP, ILAB, and the Women’s Bureau. Served as a leader in providing technical guidance, strategic direction and expertise pertaining to Department-wide communications operations. Consulted on agency press events including news conferences and briefings, conference call interviews, photo sessions and other events involving the media. K Notable events include the supervision and coordination of the press conference and resignation of former Secretary Acosta, organizing the year-long commemorative initiatives for Women's Bureau's 100th anniversary and OSHA's 50th anniversary, coverage of the global COVID-19 pandemic, and pitching and planning interviews for national media programs with high-level political appointees.Designed and issued public affairs materials and communications products addressing the Department's policies, programs and significant issues to groups or individuals that may react negatively to DOL actions. Developed news releases, articles, op-eds, blogs, letters-to-the-editor, and other messages for the Secretary and other Departmental officials, publications, scripts for AV products and other communication materials addressing DOL's policies, programs or issues. Functioned as a digital media strategist to develop and manage digital content on websites and social media. Implemented strategic communication plans in coordination with colleagues at the local, regional and national levels throughout numerous departments and agencies.

Supervised the development and implementation of strategic communications plans, for internal and external initiatives, in coordination with local, regional, and national colleagues across EPA and the federal government by:• Managing the development communications products;• Conducting editorial review of all major deliverables; and• Providing subject-matter expertise as the content strategist for digital platforms.Modernized the web site content by establishing SOPs and fulling webmaster duties and through frequent updates and redesign to landing pages, FAQs, databases, and wireframes. Served as Team Lead in the development and implementation of the team mission and core functions for the Sustainable Collaborations and Information Management (SCIM) Team in the EPA’s Office of Environmental Justice (OEJ). Activities involved: • Initiating discussion and meetings to resolve intra-department differences and disputes to obtain concurrence on major policy and public affairs related issues; • Leading the creation of the strategic partnership and communications framework and coordinating research on lessons learned, best practices, and generation of logic models;• Proactively coordinating the creation of team metrics to manage, track and evaluate progress on partnerships. Responsible for organizing, monitoring, and tracking major work products as driven by established deadlines, annual due dates, or periodic commitments; • Providing responsive and timely research and analysis to management on partnership and capacity building tools/resources and legislative affairs as it relates to environmental justice; and• Managing the logistics for monthly, quarterly and annual meetings and leads agenda development.

Combated endemic food insecurity by training approximately 300 farmers on sustainable agricultural methods to expand agricultural production and conserve natural resources. Trained small business owners on principles of business development, financial management and record keeping to expand pre-existing businesses and/or start new small businesses.Developed comprehensive programs to standardize nutrition, birthing plans, and neonatal care institutions.Designed and implemented a school water, sanitation and hygiene (WASH) curriculum by training teachers how to incorporate these lessons in their classes and how to improve existing WASH infrastructure.Fostered youth development at multiple schools by expanding school garden programs, exercise and fitness curriculums, life skills camps, geography classes, art literacy clubs and English language programs.Trained 38 new volunteers on sustainable agricultural practices. This position was selected by Peace Corps staff due to demonstration of successful project management in the community of (and surrounding) Ambohidray.