Simone Sawyer-Mcfarland

Simone Sawyer-Mcfarland Email and Phone Number

Asst. Director Community Development/Marketing Manager & PIO at City of Burbank/CEO Synergie Associates/Travel Blogger @ City of Burbank
burbank, california, united states
Simone Sawyer-Mcfarland's Location
Riverside, California, United States, United States
Simone Sawyer-Mcfarland's Contact Details

Simone Sawyer-Mcfarland work email

Simone Sawyer-Mcfarland personal email

Simone Sawyer-Mcfarland phone numbers

About Simone Sawyer-Mcfarland

Simone McFarland has more than 20 years of government experience with an emphasis on economic development, communications and marketing along with more than 15 years of managing governmental divisions. Currently, she acts as the Assistant Director for economic development, housing, real estate and homelessness. Additionally, she is the Public Information Officer in charge of all communications and marketing for the City of Burbank. As such, she is a member of the executive and policy teams. During her time in Burbank, she has helped to balance the budget forecast (prior to COVID-19), ran communications for three successful educational campaigns, helped the City Council establish goals including to build 12,000 housing units during the next 15 years, created and begun implementation of a homelessness action plan, brought two seemly unrelated divisions together, helped to get approved two housing developments, one industrial development and two hotels. Additionally, she has greatly increased communications with the public, and shares a Golden Mic award for a Mayor’s Show video. During COVID-19, she has overseen communications with the public and businesses. Prior to that Simone worked for the cities of Riverside, Murrieta and Sierra Vista, Arizona, along with the County of San Bernardino. Simone also owns Synergie Associates, a marketing and economic development firm she focused on from 2010 to 2017.

Simone Sawyer-Mcfarland's Current Company Details
City of Burbank

City Of Burbank

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Asst. Director Community Development/Marketing Manager & PIO at City of Burbank/CEO Synergie Associates/Travel Blogger
burbank, california, united states
Website:
burbankca.gov
Employees:
593
Simone Sawyer-Mcfarland Work Experience Details
  • City Of Burbank
    Assistant Director, Business And Economic Development
    City Of Burbank Jan 2017 - Present
    Burbank
    Responsible for economic development, housing, real estate, and homelessness.
  • City Of Burbank
    Public Information Officer
    City Of Burbank Jul 2017 - Jul 2022
    Burbank, California
    Responsible for internal and external communications along with marketing.
  • Synergie Associates
    Ceo, Economic Development, Business Development And Speaker
    Synergie Associates Jul 2010 - Present
    SynergIE Associates is a full-service marketing firm offers a unique mix of government and private business experience across all levels of marketing, media, community outreach, public relations, graphic arts and advertising, with each associate bringing specialized, professional talent to the team. We understand how business works because we have experience working for and with some of the largest and most dynamic governmental agencies and private businesses in the Inland Empire.Our team focuses on accomplishing your identified marketing goals and will create a program and team that meets those requirements within your budget constraints.Clients include: California Association for Local Economic Development, Prologis, Hodgdon Group, City of San Jacinto, County of San Bernardino Innovation Economy Corporation, Opterra Energy.
  • City Of Sierra Vista, Arizona
    Economic Development Manager
    City Of Sierra Vista, Arizona Feb 2015 - Dec 2016
    Sierra Vista, Arizona
    • Responsible for creating the Economic Development Department• Conducting business development including attraction, expansion and retention• Developing Strategic plans & budget• Writing and administration of grant applications• Representing the City locally, regionally and state-wide• Working with developers, site selectors and brokers• Responsible for ED marketing, public relations and media relations
  • Toastmasters International
    Member
    Toastmasters International Aug 2013 - Oct 2014
    Riverside B#1348
    Toastmaster Bronze
  • County Of San Bernardino
    Economic Development Manager
    County Of San Bernardino Aug 2007 - Aug 2010
    • Responsible for Economic Development Marketing and Attraction for the County• Generating and implementing attraction strategies• Developing and monitoring $4.3 million budget• Overseeing staff members• Supervising, coordinating and participating in development projects• Administration of business loan and federal grant programs• Creating partnerships with cities, brokers, developers and lenders•Resonsible for ED Director duties while position was vacant. (One year)
  • City Of Murrieta
    Public Information Officer
    City Of Murrieta 2006 - 2007
    • Responsible for city communication, public relations, marketing, and economic development within the city of Murrieta. Reported to the City Manager.• Developed Economic Development Strategy• Interacted with brokers and developers assisting with economic development attraction efforts• Coordinated with planning on land use approvals and environmental reviews• Developing and implementing communication and marketing plans while integrating city messages• Acts as the spokesperson for the city• Directing and evaluating staff• Created and implemented economic development marketing campaigns
  • City Of Riverside
    Economic Development Coordinator
    City Of Riverside 1999 - 2006
    • Responsible for economic development, marketing and communications within the city of Riverside. • Assisting with attraction, retention and expansion efforts• Working with developers, brokers and business owners• Coordinated trade shows, events and public meetings• Directing and evaluating staff• Produced marketing materials for economic development and city messages using all aspects of media: television, web, radio, billboard, print, direct mail, newsletters, trade shows and events• Designing and executing media public relations/ communication campaigns including: press releases, byline articles and presentations at community meetings

Simone Sawyer-Mcfarland Skills

Public Relations Strategic Planning Economic Development Marketing Communications Leadership Media Relations Management Public Speaking Community Outreach Business Development Government Marketing Newsletters Event Planning Community Development Entrepreneurship Marketing Strategy Advertising Event Management Strategic Communications Volunteer Management Training Powerpoint Program Management Editing Program Development Market Planning Non Profits Key Account Management Press Releases Tourism Capital Formation Operations Improvement Project Planning Community Relations Government Relations Customer Relations Government Liaison Promotions Economic Development Marketing Budgets Public Information Collateral Material Development

Simone Sawyer-Mcfarland Education Details

Frequently Asked Questions about Simone Sawyer-Mcfarland

What company does Simone Sawyer-Mcfarland work for?

Simone Sawyer-Mcfarland works for City Of Burbank

What is Simone Sawyer-Mcfarland's role at the current company?

Simone Sawyer-Mcfarland's current role is Asst. Director Community Development/Marketing Manager & PIO at City of Burbank/CEO Synergie Associates/Travel Blogger.

What is Simone Sawyer-Mcfarland's email address?

Simone Sawyer-Mcfarland's email address is si****@****aaz.gov

What is Simone Sawyer-Mcfarland's direct phone number?

Simone Sawyer-Mcfarland's direct phone number is +152033*****

What schools did Simone Sawyer-Mcfarland attend?

Simone Sawyer-Mcfarland attended University Of California, Riverside, La Sierra High School, Toastmasters.

What are some of Simone Sawyer-Mcfarland's interests?

Simone Sawyer-Mcfarland has interest in Logistics, Capital Raising, Business Development, Marketing, Distribution, Manufacturing, Communications.

What skills is Simone Sawyer-Mcfarland known for?

Simone Sawyer-Mcfarland has skills like Public Relations, Strategic Planning, Economic Development, Marketing Communications, Leadership, Media Relations, Management, Public Speaking, Community Outreach, Business Development, Government, Marketing.

Who are Simone Sawyer-Mcfarland's colleagues?

Simone Sawyer-Mcfarland's colleagues are David Perez, Yrineo Nikki, Diego Yanez, Karen "jenny" Infante, Blaze Patricio, Ron Patterson, Robert Trowbridge.

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