Simone Sawyer-Mcfarland Email and Phone Number
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Simone McFarland has more than 20 years of government experience with an emphasis on economic development, communications and marketing along with more than 15 years of managing governmental divisions. Currently, she acts as the Assistant Director for economic development, housing, real estate and homelessness. Additionally, she is the Public Information Officer in charge of all communications and marketing for the City of Burbank. As such, she is a member of the executive and policy teams. During her time in Burbank, she has helped to balance the budget forecast (prior to COVID-19), ran communications for three successful educational campaigns, helped the City Council establish goals including to build 12,000 housing units during the next 15 years, created and begun implementation of a homelessness action plan, brought two seemly unrelated divisions together, helped to get approved two housing developments, one industrial development and two hotels. Additionally, she has greatly increased communications with the public, and shares a Golden Mic award for a Mayor’s Show video. During COVID-19, she has overseen communications with the public and businesses. Prior to that Simone worked for the cities of Riverside, Murrieta and Sierra Vista, Arizona, along with the County of San Bernardino. Simone also owns Synergie Associates, a marketing and economic development firm she focused on from 2010 to 2017.
City Of Burbank
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- burbankca.gov
- Employees:
- 593
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Assistant Director, Business And Economic DevelopmentCity Of Burbank Jan 2017 - PresentBurbankResponsible for economic development, housing, real estate, and homelessness. -
Public Information OfficerCity Of Burbank Jul 2017 - Jul 2022Burbank, CaliforniaResponsible for internal and external communications along with marketing. -
Ceo, Economic Development, Business Development And SpeakerSynergie Associates Jul 2010 - PresentSynergIE Associates is a full-service marketing firm offers a unique mix of government and private business experience across all levels of marketing, media, community outreach, public relations, graphic arts and advertising, with each associate bringing specialized, professional talent to the team. We understand how business works because we have experience working for and with some of the largest and most dynamic governmental agencies and private businesses in the Inland Empire.Our team focuses on accomplishing your identified marketing goals and will create a program and team that meets those requirements within your budget constraints.Clients include: California Association for Local Economic Development, Prologis, Hodgdon Group, City of San Jacinto, County of San Bernardino Innovation Economy Corporation, Opterra Energy.
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Economic Development ManagerCity Of Sierra Vista, Arizona Feb 2015 - Dec 2016Sierra Vista, Arizona• Responsible for creating the Economic Development Department• Conducting business development including attraction, expansion and retention• Developing Strategic plans & budget• Writing and administration of grant applications• Representing the City locally, regionally and state-wide• Working with developers, site selectors and brokers• Responsible for ED marketing, public relations and media relations
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MemberToastmasters International Aug 2013 - Oct 2014Riverside B#1348Toastmaster Bronze -
Economic Development ManagerCounty Of San Bernardino Aug 2007 - Aug 2010• Responsible for Economic Development Marketing and Attraction for the County• Generating and implementing attraction strategies• Developing and monitoring $4.3 million budget• Overseeing staff members• Supervising, coordinating and participating in development projects• Administration of business loan and federal grant programs• Creating partnerships with cities, brokers, developers and lenders•Resonsible for ED Director duties while position was vacant. (One year) -
Public Information OfficerCity Of Murrieta 2006 - 2007• Responsible for city communication, public relations, marketing, and economic development within the city of Murrieta. Reported to the City Manager.• Developed Economic Development Strategy• Interacted with brokers and developers assisting with economic development attraction efforts• Coordinated with planning on land use approvals and environmental reviews• Developing and implementing communication and marketing plans while integrating city messages• Acts as the spokesperson for the city• Directing and evaluating staff• Created and implemented economic development marketing campaigns
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Economic Development CoordinatorCity Of Riverside 1999 - 2006• Responsible for economic development, marketing and communications within the city of Riverside. • Assisting with attraction, retention and expansion efforts• Working with developers, brokers and business owners• Coordinated trade shows, events and public meetings• Directing and evaluating staff• Produced marketing materials for economic development and city messages using all aspects of media: television, web, radio, billboard, print, direct mail, newsletters, trade shows and events• Designing and executing media public relations/ communication campaigns including: press releases, byline articles and presentations at community meetings
Simone Sawyer-Mcfarland Skills
Simone Sawyer-Mcfarland Education Details
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Business -
La Sierra High School -
Toastmasters
Frequently Asked Questions about Simone Sawyer-Mcfarland
What company does Simone Sawyer-Mcfarland work for?
Simone Sawyer-Mcfarland works for City Of Burbank
What is Simone Sawyer-Mcfarland's role at the current company?
Simone Sawyer-Mcfarland's current role is Asst. Director Community Development/Marketing Manager & PIO at City of Burbank/CEO Synergie Associates/Travel Blogger.
What is Simone Sawyer-Mcfarland's email address?
Simone Sawyer-Mcfarland's email address is si****@****aaz.gov
What is Simone Sawyer-Mcfarland's direct phone number?
Simone Sawyer-Mcfarland's direct phone number is +152033*****
What schools did Simone Sawyer-Mcfarland attend?
Simone Sawyer-Mcfarland attended University Of California, Riverside, La Sierra High School, Toastmasters.
What are some of Simone Sawyer-Mcfarland's interests?
Simone Sawyer-Mcfarland has interest in Logistics, Capital Raising, Business Development, Marketing, Distribution, Manufacturing, Communications.
What skills is Simone Sawyer-Mcfarland known for?
Simone Sawyer-Mcfarland has skills like Public Relations, Strategic Planning, Economic Development, Marketing Communications, Leadership, Media Relations, Management, Public Speaking, Community Outreach, Business Development, Government, Marketing.
Who are Simone Sawyer-Mcfarland's colleagues?
Simone Sawyer-Mcfarland's colleagues are David Perez, Yrineo Nikki, Diego Yanez, Karen "jenny" Infante, Blaze Patricio, Ron Patterson, Robert Trowbridge.
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