Simone Schuurer Email & Phone Number

Dorking, Gb

United Kingdom

United Kingdom

Employee number one in EMEA for Seattle-based Delightful Communications which helps businesses and their people be more discoverable, shareable, and memorable through digital marketing strategies and tactics that include: content marketing strategy, digital PR, employee advocacy programs, influencer marketing, social media strategy & personal branding. I develop and execute effective digital marketing programs which run the whole range from all-up strategy all the way through to paid social media campaigns, live event and webinar demand generation, executive eminence, blog post writing, video production and graphic design. Manager of three amazing people.

London, United Kingdom

* Designed strategic and tactical social media marketing plans for Microsoft Bing Ads in EMEA, APAC and LATAM (organic and paid) * Led multi-media awareness and influence campaigns around large industry events such as Advertising Week Europe and DMEXCO collaborating with multiple senior stakeholders and partner teams around the business, creative agencies and customers. * Initiated and led the move to social media employee advocacy globally, which resulted in a 45% staff adoption rate in EMEA, leading to additional exposure worth more than our annual social media paid budget. It improved opening rates of newsletters across markets too and transformed the way sales teams communicate with customers.* Launched six international, multi-lingual blogs, managed content calendars, blogged and delivered translated content on time and within budget.* Initiated and project managed initiative with colleague in partner team aimed at improving customer communications around product outages. It led to a global improvement in support and communication processes, increased customer satisfaction and the following industry acknowledged resource: http://status.bingads.com.* Executed social media campaigns, managed daily news feeds and customer engagement across a wide variety of platforms including Twitter, Facebook, LinkedIn, Instagram and YouTube and blogs. Launched German and French Twitter handles and managed local junior team members to manage these. * Collaborated with in- and external cross-functional teams including brand, business development, various other marketing disciplines, engineering, customer support and sales across multi-lingual markets.* Measured the impact of social media as part of overall marketing campaigns and provided monthly insights. Post campaign reporting & analysis.* Provided training to internal stakeholder groups to secure comprehension and secure buy in for initiatives and strategy across the business.

London, United Kingdom

Responsible for top 100 UK PPC retail advertisers of Bing Ads such as John Lewis, Marks & Spencer, House of Fraser, Selfridges and Tesco.Provided market insights, search campaign optimisations and analysis of (premium retail) customer account performance in order to obtain the best ROI.Drove the blogging efforts of the UK sales team for the Microsoft Bing Ads blog.Accountable for writing seasonal newsletters for Bing Ads customers.Delivered Bing columns for MSN Life & Style and TV and looked after the 'popular searches' modules on the MSN site.

London, United Kingdom

Responsible for top 100 UK PPC retail advertisers of Bing Ads such as John Lewis, Marks & Spencer, House of Fraser, Selfridges and Tesco.Provided market insights, search campaign optimisations and analysis of (premium retail) customer account performance in order to obtain the best ROI.Drove the blogging efforts of the UK sales team for the Microsoft Bing Ads blog.

London, United Kingdom

Produced newsletters for the TV channels Discovery Channel, Animal Planet, Travel and Leisure, Adventure, Discovery Civilisation and Discovery Science for influent target groups in the Netherlands.Ad copy writing and ghost writing for sales director based in the Benelux. Event assistance.

London, United Kingdom

Editor (in chief) for the Dutch Looksmart web directory (a forerunner of today's search engines) for MSN search and the MSN web guide.Expansion strategy and copy writing for web directory.SWOT analysis to improve customer experience.Led creation of web guides tailored for and safe to use by children.

London, United Kingdom

Helped facilitate loan requests from private collectors, national and international museums for major exhibitions.

Amsterdam Area, Netherlands

Helped with the preparation and implementation of several projects in the run up to the 100th anniversary of the museum such as the large jubilee exhibition ‘Glory of the Golden Age’ and the historical exhibition ‘Maurice, prince of Orange’.

Hoofddorp, The Netherlands

Wrote press releases and other copy for several internet clients such as AOL-Compuserve, DoubleClick, Monster, QXL, BOL.nl and Keekaboo.

Zaandam, The Netherlands

Helped land internal communications campaigns to update staff of upmarket super market understand the scope and goal of external advertising campaigns and customer events.

Amsterdam Area, Netherlands

Copy writer for 'De Studentensite' a website aimed at students in higher education which was part of a larger website which is leading source of information about employment, career development and vacancies for higher educated professionals.