Customer Experience Strategist
Milan Area, Italy
Experience strategy and MVP definition of ho. mobile, the new telco operator of Vodafone, through a lean strat-up approach.Digital strategy definition for an important customer of fashion/retail industry using tools such as personas, customer journey e content journey. In this context has been also defined the main macro processes impacted by digital initiatives.Identification of the main developments for a Corporate Banking platform. The goal has been successfully reached, in collaboration with User Experience and IT team, using different tools such as: features and UX benchmark, focus group and stakeholder interview.Definition of a communication budget (ATL and BTL) for the launch of a m-payment application in English mother tongue country.Development of benchmark about firm presence on digital channelsDigital trend analysis of finance, insurance, retail and fashion industries.Definition of KPI framework of digital channels for internal communication purpose.