Frigel Group S.p.A. is manufacturer of solutions for cooling and temperature control systems, since 1960. The Group is today composed by 6 Companies (Frigel Firenze, Frigel North America, Frigel Asia Pacific, Frigel Latin America, Frigel GMBH Germany, Frigel Eastern Europe) with 8 Production Sites and 51 Distribution Service Points, worldwide.As Marketing Communications Manager, planning and managing the following activities:- Marketing Team coordination- Corporate Communications (Internal & External) through: Documentation, Presentations, Intranet, Extranet, Website, Videos, Newsletters, Social Media, Advertising, etc.- Business Unit Communications- Digital Marketing & Social Advertising- SEO- Lead Generation- Sales Support- Web Analytics and Campaign KPI Analysis

Pierotucci of Florence Italy is a multi-channel leather goods business, fashion market, with a own leather factory, a retail store and a big e-commerce department with 7-languages customer care assistants. The company trades primarily through Retail channel, Ecommerce and Resellers from all over the world. Privately owned, the company has ambitious expansion plans.As Corporate Brand Manager & Digital-Ecommerce Managing Director, leading the Brand and the Digital Departments with 8 assistants (Italian, English, Japanese, Chinese, Russian mother tongue assistants).Key areas of success and development include:- Increasing Brand Awareness through Communication and Digital Marketing activities and simultaneously increasing the Departments efficiency- Increasing Brand Reputation and Recognition, letting the Pierotucci brand goes into the "Made in Italy World" of famous craftsmen & small fashion factories- Increasing Ecommerce Sales, having an important customer's growth and orders- Acquisition growth and improvements in ROAS (return on advertising spend)- Digital Channels (PPC, SEO, Content Development, Social, Re-marketing, Display, Ecommerce Partnerships)- International expansion (USA, Asia and Japan) through digital channels and Ecommerce partnerships- Website development: customer usability, personalisation, mobile responsive site, new areas- Driving on-site conversion and Average Order Value through targeted product cross and up sell- Managing and increasing Marketing & Communication on Social Media (Facebook, Instagram..)- CRM and Customer Lifetime Value Optimisation, Catalogue, Direct Mail, Newsletter- Management of Online Product and Merchandising and daily trading to deliver optimum top line growth and profitability

Executive Director for Communication, Marketing activities and Special Projects. Responsible for leading a team of professionals to develop and execute a global and integrated brand strategy.- Manage corporate brand, with responsibility for the internal and external brand experience, corporate messaging, and visual identity as well as the policies, procedures, guidelines and training to support the brand- Drive and measure positive awareness and perception outcomes- Develop and proactively manage Institute international PR strategy and campaigns- Manage business & partners relationships - Lead a professional team- Own content development for cross-platform strategies, including website content and digital campaigns, product/solutions collateral, corporate presentations and press releases/blogs/white papers/etc.

Consulting activities (Digital Marketing, Social & Corporate Communication)- Digital strategies- Social media marketing- Content marketing- Visual Mktg & Storytelling- SEO & SEM strategies- Brand Building- Personal BrandingTrainer & Mentor for Companies and individualsSpeaker for public & private courses

Corporate Brand Manager, Marketing & Communication for CoMETA Network (CoMETA SpA, CoMETA France s.a., ISON, Cicos, CoMETA Group Srl - Tonali).:: Brand Awareness / Brand Identity:: Benchmarking Analysis:: Web Marketing Strategy:: Director of Corporate Communication (Web, Social, Events):: Partners Communication:: Newsletter, Advertising (offline&online), Banner, PPT, Brochure, ecc.:: Multimedia Content creation (audio, video, pics, banner, ecc.):: Corporate Web Site Manager: www.cometaspa.com :: Corporate Blog Manager:: SEO & SEM Manager (search engine optimization marketing):: Social Media Manager (LinkedIn, Twitter, Google Plus, YouTube, Pinterest, ecc.):: Expert in: CMS (Wordpress, Joomla, etc.), Photoshop, InDesign, Illustrator, PowerPoint, Excel, Publisher, iMovie, FinalCut, Google Analytics, AdWords, Facebook Advertising, TweetDeck, HootSuite, SumAll, IFTTT, JustUnfollow, etc.

Marketing Manager:: Web Marketing Strategy:: Director of Corporate Communication (Web, Social, B2B, Events):: Launch of new Product's lines, web campaigns:: Organization of Accademia Italiana AIDC's events (Gruppo Alfacod):: Partners & Suppliers relationship manager:: Newsletter, Advertising (offline&online), Banner, PPT, Brochure, ecc.:: Multimedia Content creation (audio, video, pics, banner, ecc.):: Visual communication (mental maps, infographics, keynote presentations, visual storytelling, exc.):: Corporate Web Sites Manager: www.alfacod.it, www.alfadistribuzione.it, www.label4me.it :: Corporate Blog Manager:: SEO & SEM Manager (search engine optimization marketing):: Social Media Manager (LinkedIn, Twitter, Google Plus, YouTube, Pinterest, ecc.):: Expert in: Photoshop, PowerPoint, Keynote, Excel, Publisher, Dreamweaver, InDesign, Illustrator iMovie, FinalCut, Google Analytics, AdWords, Facebook Advertising, TweetDeck, HootSuite, SumAll, IFTTT, JustUnfollow, and CMS (Joomla, Wordpress, etc.). Marketing B2C (Alfacod, to end users), www.alfacod.itMarketing B2B (AlfaDistribuzione, to Resellers), www.alfadistribuzione.itSpecialized in: :: Search engine optimization and marketing #SEO #SEM:: Social media marketing #SMM:: Content Marketing #storytelling:: Visual Marketing:: E-mail Marketing:: Web Analytics:: Brand e Corporate Identity

Marketing & Communication ManagerComunicazione interna, Sito Web + Blog di prodotto, Campagne pubblicitarie, Web Marketing, Banner pubblicitari, SEO & SEM + Web Analitycs, Presentazioni (PPT e Keynote), Brochure (Publisher, InDesign, ecc.).

Marketing & Communication ManagerMarketing Strategico e operativo, Comunicazione interna, Intranet aziendale, Sito Web + Sito di Prodotto + Blog, Campagne di lancio nuovi prodotti, SEO & SEM + Web Analitycs, Presentazioni (PPT e Keynote), Brochure (Publisher, InDesign, ecc.), Video (iMovie, FinalCut, Premiere, ecc.), Viral Marketing (video, PPT, ecc.).Project ManagerSoluzioni software complesse quali Piattaforme di Comunicazione Aziendale, Intranet, Extranet, Portali Web, Progetti di Logistica, Web advertising, SEO, Newsletter, Design&Concept Loghi, Organizzazione di Eventi divulgazione conoscenza tecnologica, Speaker/Relatore Eventi, ecc.

Classroom assistant in training courses, creation of documentations and presentations, company web site manager.

Project manager for the Opera Master Program located in Greve in Chianti, Firenze (about 40 students + faculty, accomodations, 4 weeks program planning, 4 public concerts) - 3 months work a year, during the summer time.