AeroLeads people directory · profile
Simone Serni Email & Phone Number
Marketing Communications Manager and Corporate Brand Identity
at
Frigel Group
1 work email found
@frigel.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Communications Manager and Corporate Brand Identity
Location
Florence, Tuscany, Italy
Who is Simone Serni? Overview
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Quick answer
Simone Serni is listed as Marketing Communications Manager and Corporate Brand Identity at Frigel Group, based in Florence, Tuscany, Italy. AeroLeads shows a work email signal at frigel.com and a matched LinkedIn profile for Simone Serni.
Simone Serni previously worked as Marketing Communications Manager / Corporate Brand Identity at Frigel Group and Corporate Brand Manager, Digital & E-commerce Director at Pierotucci. Simone Serni holds Master'S Degree, Marketing And Digital Communication from 24Ore Business School.
Company email context
Email format at Frigel Group
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sserni@frigel.com
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Profile bio
About Simone Serni
I’m a passionate, creative and enthusiastic marketing person. I have been working as Marketing and Communication Manager for 20 years (several companies) and I'm currently Marketing Communications Manager at Frigel Group S.p.A.PROFESSIONAL SKILLS- Experience in developing Marketing Plan + Media Planning- Experience in Corporate branding- Experience as Team Leader (target-focused) - Online & Offline Marketing Strategy- Key marketing activities coordinator (from email to digital to events and optimize campaigns to drive demand generation performance)- Sales support activities coordinator- Experience in SEO & SEM activities- Experience in Content Marketing and writing content for various platforms- Experience of Analytics to evaluate marketing activity- Experience in Lead Generation through development of multi-channel campaigns - from ideation to execution- Expert of Customer segmentation for marketing campaigns based on campaign focus- Experience in Fairs, Exhibition and Event managementWORKING TOOLS- Benchmarking- Google Analytics, HubSpot and CRM tools/reports - Digital Marketing & Social Media Communication- SEO & SEM activity- Marketing Automation Tools- Multi-channel Marketing Campaigns- BtoC and BtoB business development- Excellence Microsoft Office skills- Excellence Adobe Suite skills- Excellence CRM skills- Excellence CMS, Blogging and HTML skills SOCIAL SKILLS- Positive, optimistic person and good team player- Supportive and considerate towards others- Passionate and purposeful in my work- Dependable and I can meet business objectives on time and committed to high-quality work- Self-starter with drive, initiative, and the ability to think outside the box- Detail-oriented, well organized
Listed skills include Social Media Marketing, Seo, Social Networking, Web Marketing, and 46 others.
Current workplace
Simone Serni's current company
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11 roles · 18 years
Simone Serni work experience
A career timeline built from the work history available for this profile.
Marketing Communications Manager / Corporate Brand Identity
CurrentFrigel Group S.p.A. is manufacturer of solutions for cooling and temperature control systems, since 1960. The Group is today composed by 6 Companies (Frigel Firenze, Frigel North America, Frigel Asia Pacific, Frigel Latin America, Frigel GMBH Germany, Frigel Eastern Europe) with 8 Production Sites and 51 Distribution Service Points, worldwide.As Marketing Communications Manager, planning and managing the following activities:- Marketing Team coordination- Corporate Communications (Internal & External) through: Documentation, Presentations, Intranet, Extranet, Website, Videos, Newsletters, Social Media, Advertising, etc.- Business Unit Communications- Digital Marketing & Social Advertising- SEO- Lead Generation- Sales Support- Web Analytics and Campaign KPI Analysis
Nov 2021 - Present
Corporate Brand Manager, Digital & E-Commerce Director
Pierotucci of Florence Italy is a multi-channel leather goods business, fashion market, with a own leather factory, a retail store and a big e-commerce department with 7-languages customer care assistants. The company trades primarily through Retail channel, Ecommerce and Resellers from all over the world. Privately owned, the company has ambitious expansion plans.As Corporate Brand Manager & Digital-Ecommerce Managing Director, leading the Brand and the Digital Departments with 8 assistants (Italian, English, Japanese, Chinese, Russian mother tongue assistants).Key areas of success and development include:- Increasing Brand Awareness through Communication and Digital Marketing activities and simultaneously increasing the Departments efficiency- Increasing Brand Reputation and Recognition, letting the Pierotucci brand goes into the "Made in Italy World" of famous craftsmen & small fashion factories- Increasing Ecommerce Sales, having an important customer's growth and orders- Acquisition growth and improvements in ROAS (return on advertising spend)- Digital Channels (PPC, SEO, Content Development, Social, Re-marketing, Display, Ecommerce Partnerships)- International expansion (USA, Asia and Japan) through digital channels and Ecommerce partnerships- Website development: customer usability, personalisation, mobile responsive site, new areas- Driving on-site conversion and Average Order Value through targeted product cross and up sell- Managing and increasing Marketing & Communication on Social Media (Facebook, Instagram..)- CRM and Customer Lifetime Value Optimisation, Catalogue, Direct Mail, Newsletter- Management of Online Product and Merchandising and daily trading to deliver optimum top line growth and profitability
Oct 2019 - Nov 2021
Executive Director Marketing
Executive Director for Communication, Marketing activities and Special Projects. Responsible for leading a team of professionals to develop and execute a global and integrated brand strategy.- Manage corporate brand, with responsibility for the internal and external brand experience, corporate messaging, and visual identity as well as the policies, procedures, guidelines and training to support the brand- Drive and measure positive awareness and perception outcomes- Develop and proactively manage Institute international PR strategy and campaigns- Manage business & partners relationships - Lead a professional team- Own content development for cross-platform strategies, including website content and digital campaigns, product/solutions collateral, corporate presentations and press releases/blogs/white papers/etc.
Apr 2019 - Mar 2021
Founder
Consulting activities (Digital Marketing, Social & Corporate Communication)- Digital strategies- Social media marketing- Content marketing- Visual Mktg & Storytelling- SEO & SEM strategies- Brand Building- Personal BrandingTrainer & Mentor for Companies and individualsSpeaker for public & private courses
Jun 2014 - Dec 2020
Corporate Brand Manager
Corporate Brand Manager, Marketing & Communication for CoMETA Network (CoMETA SpA, CoMETA France s.a., ISON, Cicos, CoMETA Group Srl - Tonali).:: Brand Awareness / Brand Identity:: Benchmarking Analysis:: Web Marketing Strategy:: Director of Corporate Communication (Web, Social, Events):: Partners Communication:: Newsletter, Advertising (offline&online), Banner, PPT, Brochure, ecc.:: Multimedia Content creation (audio, video, pics, banner, ecc.):: Corporate Web Site Manager: www.cometaspa.com :: Corporate Blog Manager:: SEO & SEM Manager (search engine optimization marketing):: Social Media Manager (LinkedIn, Twitter, Google Plus, YouTube, Pinterest, ecc.):: Expert in: CMS (Wordpress, Joomla, etc.), Photoshop, InDesign, Illustrator, PowerPoint, Excel, Publisher, iMovie, FinalCut, Google Analytics, AdWords, Facebook Advertising, TweetDeck, HootSuite, SumAll, IFTTT, JustUnfollow, etc.
Apr 2017 - Oct 2019
Marketing Manager, Corporate Communication, Social Media Marketing
Marketing Manager:: Web Marketing Strategy:: Director of Corporate Communication (Web, Social, B2B, Events):: Launch of new Product's lines, web campaigns:: Organization of Accademia Italiana AIDC's events (Gruppo Alfacod):: Partners & Suppliers relationship manager:: Newsletter, Advertising (offline&online), Banner, PPT, Brochure, ecc.:: Multimedia Content creation (audio, video, pics, banner, ecc.):: Visual communication (mental maps, infographics, keynote presentations, visual storytelling, exc.):: Corporate Web Sites Manager: www.alfacod.it, www.alfadistribuzione.it, www.label4me.it :: Corporate Blog Manager:: SEO & SEM Manager (search engine optimization marketing):: Social Media Manager (LinkedIn, Twitter, Google Plus, YouTube, Pinterest, ecc.):: Expert in: Photoshop, PowerPoint, Keynote, Excel, Publisher, Dreamweaver, InDesign, Illustrator iMovie, FinalCut, Google Analytics, AdWords, Facebook Advertising, TweetDeck, HootSuite, SumAll, IFTTT, JustUnfollow, and CMS (Joomla, Wordpress, etc.). Marketing B2C (Alfacod, to end users), www.alfacod.itMarketing B2B (AlfaDistribuzione, to Resellers), www.alfadistribuzione.itSpecialized in: :: Search engine optimization and marketing #SEO #SEM:: Social media marketing #SMM:: Content Marketing #storytelling:: Visual Marketing:: E-mail Marketing:: Web Analytics:: Brand e Corporate Identity
Oct 2010 - Mar 2017
Ufficio Marketing
Best In Game S.P.A
Marketing & Communication ManagerComunicazione interna, Sito Web + Blog di prodotto, Campagne pubblicitarie, Web Marketing, Banner pubblicitari, SEO & SEM + Web Analitycs, Presentazioni (PPT e Keynote), Brochure (Publisher, InDesign, ecc.).
2009 - Oct 2010
Marketing & Communication Manager
Capecod
Marketing & Communication ManagerMarketing Strategico e operativo, Comunicazione interna, Intranet aziendale, Sito Web + Sito di Prodotto + Blog, Campagne di lancio nuovi prodotti, SEO & SEM + Web Analitycs, Presentazioni (PPT e Keynote), Brochure (Publisher, InDesign, ecc.), Video (iMovie, FinalCut, Premiere, ecc.), Viral Marketing (video, PPT, ecc.).Project ManagerSoluzioni software complesse quali Piattaforme di Comunicazione Aziendale, Intranet, Extranet, Portali Web, Progetti di Logistica, Web advertising, SEO, Newsletter, Design&Concept Loghi, Organizzazione di Eventi divulgazione conoscenza tecnologica, Speaker/Relatore Eventi, ecc.
Jun 2004 - Oct 2010
Junior Consultant
Telma Consulenza Di Direzione
Classroom assistant in training courses, creation of documentations and presentations, company web site manager.
Aug 2001 - Sep 2003
Account Manager
Daniel Ferro Vocal Program - No Profit Association Of New York
Project manager for the Opera Master Program located in Greve in Chianti, Firenze (about 40 students + faculty, accomodations, 4 weeks program planning, 4 public concerts) - 3 months work a year, during the summer time.
May 1995 - Aug 2002
4 education records
Simone Serni education
Master'S Degree, Marketing And Digital Communication
24Ore Business School
Digital Marketing Specialist, Strategie Di E-Business E Social Media Marketing
Cescot Bologna - Digital Specialist
Master'S Degree, Marketing & Communication
Bologna Business School
Scienze Politiche - Comunicazione E Mass Media, Cesare Alfieri - Firenze
Università Degli Studi Di Firenze
FAQ
Frequently asked questions about Simone Serni
Quick answers generated from the profile data available on this page.
What company does Simone Serni work for?
Simone Serni works for Frigel Group.
What is Simone Serni's role at Frigel Group?
Simone Serni is listed as Marketing Communications Manager and Corporate Brand Identity at Frigel Group.
What is Simone Serni's email address?
AeroLeads has found 1 work email signal at @frigel.com for Simone Serni at Frigel Group.
Where is Simone Serni based?
Simone Serni is based in Florence, Tuscany, Italy while working with Frigel Group.
What companies has Simone Serni worked for?
Simone Serni has worked for Frigel Group, Pierotucci, Institute Of Cultural Intelligence, Social Media Marketing Italia, and Cometa Spa.
How can I contact Simone Serni?
You can use AeroLeads to view verified contact signals for Simone Serni at Frigel Group, including work email, phone, and LinkedIn data when available.
What schools did Simone Serni attend?
Simone Serni holds Master'S Degree, Marketing And Digital Communication from 24Ore Business School.
What skills is Simone Serni known for?
Simone Serni is listed with skills including Social Media Marketing, Seo, Social Networking, Web Marketing, Social Media, Online Marketing, Online Advertising, and Marketing.
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