Simone Lima Email and Phone Number
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Experienced professional working for more than 18 years in different industries such as startup, internet, loyalty and banking industries. Skilled in Business Strategy, People Management, CRM, Loyalty Program, Market Research and Analytics. Working with HR, bringing together Analytics and HR in the Talent Management, Culture and People Development.
Aqua Capital
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Head Of Human CapitalAqua Capital Aug 2024 - PresentSao Paulo, Sp, Br -
Career MentorSelf Employed Jul 2019 - PresentHelping people to deal with challenges in the corporate context, highlighting: - Outplacement & assesment - Professional transformation to deal with tech & digital environnements - Preparation for interviews in a recruitment process - Preparation and follow-up for crucial conversations
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Chief Human Resources Officer & Operational Efficiency (Chro)Cobli Dec 2022 - Jul 2024São Paulo, São Paulo, BrHR: Culture, Talent Acquisition, HR Operations, Compensation, Performance, Internal Communication & Executive Assistant Operational Efficiency: Analytics, Strategic Projects, BPM, Internal tools and System support -
Chief Human Resources Officer (Chro)Cobli Jul 2021 - Nov 2022São Paulo, São Paulo, BrHR: Culture, Talent Acquisition, HR Operations, Compensation, Performance, Internal Communication & Executive Assistant -
Director Of PeopleUnico Idtech Aug 2020 - Jun 2021São Paulo, São Paulo, Br- Responsible for HR department, managing a team around 30 people and having three Senior Manager reporting directly - Responsible for Employeer Branding and Talent Acquisition: I’ve hired more than 450 people in less then 1 year, including Executive, Middle Management hiring and forming new teams - Responsible for Career and Development: I’ve launched the first performance evaluation connected to career path, compensation decision and development plans - Responsible for Compensation and Benefits: I’ve reviewed and launched the salaries ranges and bonus rules according with Towers survey - Responsible for Training: I’ve improved the onboarding for new employees, self service platform and managing a budget for supporting the PDI initiatives - Responsible for Employee Experience: I’ve delivered WOW experience for employees, guaranting a eNPS of 70 at average -
EventsHr Colab Aug 2019 - Mar 2021Helping the community to plan and organize events with relevant topics for HR Tech community
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Head Of Hr At Nu InvestNubank Mar 2019 - Jul 2020São Paulo, Sp, Br- Responsible for culture digital transformation- Responsible to define the people strategy connecting with the business strategy - Responsible for employer branding, attraction initiatives and recruitment process- Responsible for human developing and performance management- Responsible for training, internal communications, employee experience and leadership development- Responsible for compensation and benefits- Responsible for people analytics, OKR and HC budgeting -
Head Of Culture And Organizational DevelopmentOlx Brasil Oct 2018 - Mar 2019Br- Responsible for structuring and consolidating the BP role - Responsible for OLX Culture, EVP, Retention and Engagement - Responsible to define and implement the performance management, in terms of tools and culture -
Head Of Talent ManagementOlx Brasil Apr 2017 - Oct 2018Br- Reinforcing employee brand proposition internally and externally;- Responsible for the Recruiting team, process and tools in order to get the better talent people;- Responsible to provide ways for identifying and dealing with team`s performance;- Improve the retention of our talents having constant diagnosis the main pain points;- Optimizing the usage of data and process in the Talent department; -
Employee Journey ManagerOlx Brasil Oct 2016 - Apr 2017Br- Improving the employee engagement and get better experiences through the OLX journey;- Being guardian of values and culture, promoting ways to live that every day;- Managing Internal communication, testing the best channel, approach and mechanic;- Reinforcing employee brand proposition internally and externally; -
Customer Lifecycle ManagerOlx Brasil Jul 2015 - Oct 2016Br- Responsible for defining, optimizing and measuring customer treatments in the lifecycle in order to engage, retain and monetize the customers;- Responsible for setting up and improving communication touch points, focusing on push notifications and e-mail;- Responsible for user discovering and insights through data analytics and researches (i.e Personas, NPS, engagement segmentation, life cycle stage, recommendation algorithm);- Optmizing campaigns and treatments counting with support of Data Science and Product teams;- Managing the digital content for life cycle treatments and campaigns; -
Customer Experience ManagerDotz Aug 2013 - Jul 2015Br- Responsible for defining strategy and actions in the Customer lifecycle at the loyalty program, considering the different sponsor segments (Banking, Grocery, Pharma, Gas) and Brazil's regions, counting with international support and expertise;- Responsible for tracking customer journey, considering the drivers to transform a customer in brand fan, identifying opportunities and customer needs within the Customer Experience, and recommending appropriate solutions;- Develop business practices to select, prioritize and resolve issues with customers, evangelizing a customer-centric culture within the IT and BI departments;- Leadering cross functional teams in order to delivery customer experience features in the product -
Analytics & Crm CoordinatorDotz Aug 2010 - Jul 2013Br- Responsible for improving the Customer Loyalty in different businesses, focusing on adding value and providing strategic recommendations for each of the sponsors/partnerships coalitions, as well as budget management and KPI tracking.- Creating predictive models to improve response rate of marketing campaigns by 5 p.p. (ex: Attrition Model, Product affinity, segmentation of high value customers);- Measuring marketing communication effectiveness of targeted and mass campaigns among different communication channels, such as e-mail, SMS, direct-mail, TV, website, POS and social media;Managing a team with different skills (Researcher, Analytics, MIS, Forecasting and Predictive Modeling) -
Professor At GraduationImpacta Tecnologia Feb 2011 - Aug 2013São Paulo, Sp, BrProfessor in Database and Business Administration area, in courses: - Management Information System: Using Technology and Software to have strategic knowledge in modern organizations;- Data Quality Management: Diagnostic, analysis and fixing data, using algorithms to optimize the quality of information;- Analytical Processing: Creating multidimensional analysis, KPI (how definy, how measure, how classify) and presenting the information on dashboards;- Data Warehousing: Multidimensional modeling with Microsoft tools;- Business Intelligence: How aggregating intelligence into the process of making decisions -
Professor At Pos GraduationSenac May 2012 - Apr 2013São Paulo, São Paulo, BrDatabase professor : Relational Data Model, Multidimensional Data Model and Project Implanting for .Net applications, using Microsoft Tools (SQL, Visual Studio, SSAS, SSIS, SSRS) -
Professor At Pos GraduationUscs - Universidade Municipal De São Caetano Do Sul Nov 2011 - Dec 2011São Caetano Do Sul, São Paulo, BrStrategic Management of Information: how transform information in strategic and relevant knowledge -
Professor At GraduationUnip Aug 2010 - Jun 2011São Paulo, São Paulo, BrDatabase professor at graduation with SQL language (Data Modeling and Project Implanting)Project Coordinator of Semantic WEB (Web 3.0) -
Business Analytics AnalystBm&A – Barbosa, Müssnich & Aragão Jun 2009 - Aug 2010Rio De Janeiro, Rj, BrResponsible for building survey and analisys of key metrics to support decision-making by Executive Council, Director and Commercial;Responsible to do studies and analysis in order to identify opportunities of optimize results and antecipate revenue, using statistical techniques for behavior data modeling, revenue projection and correlation analysis of different business scenarios; -
Customer Segment AnalystItau-Unibanco Sep 2007 - Jun 2009Sao Paulo, Sao Paulo, BrResponsible for targetting customers based on profile, behavior and stage of relationship, for actions in all the life cycle (Activation, Loyalty and Retention), forecast the break even and ROI;Responsible to measure results for different campaings, promotions, approaches communication and channels, comparing with the control group, provinding insights and recommendations;Responsible for providing internal training and support of OLAP tools with internal team (around 100 professionals); -
Database Marketing AnalystCitibank Dec 2005 - Sep 2007New York, New York, UsAt Customer Relationship Management (CRM):Analysis of consumer behavior and propensity in each bank products (using SAS and SPSS) in order to define the goals for all branches in BrazilResponsible for providing trainning for branch mangers related to how use the information for achieve goals ; Define target public for marketing campaings, analyze the results for different approaches, channels, communication and offers, customize the communication based on the profile and behaviour of each consumer;At Business Intelligence (BI) : Responsible to analyze data in order to identify business opportunities to optimize the results and strategies based on analysis of consumer behaviour, campaigns results, viability of products and services , market trends, customer survey; -
TraineeSmads - Secretaria Municipal De Assistência E Desenvolvimento Social Jan 2005 - Dec 2005
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InternViacao Aerea Sao Paulo S.A. - Vasp Mar 2004 - Nov 2004
Simone Lima Skills
Simone Lima Education Details
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Fgv - Fundação Getulio VargasPeople Analytics -
Université Grenoble AlpesMarketing Internacional -
Espm Escola Superior De Propaganda E MarketingConsumer Neuroscience -
Cooper Professional EducationInteraction And Visual Design -
IedihPsychology -
Fia Business SchoolPos Graduation In Marketing Engineering -
Fgv - Fundação Getulio VargasStrategic Management: Loyalty And Retetion Of Customers -
Faculdade De Tecnologia De São Paulo - Fatec-SpGraduation In System Analysis -
Cefet-Sp
Frequently Asked Questions about Simone Lima
What company does Simone Lima work for?
Simone Lima works for Aqua Capital
What is Simone Lima's role at the current company?
Simone Lima's current role is HR | Executive | Analytics | Startup | Digital Transformation | Banking | Mentoring | People advisor | Professor.
What is Simone Lima's email address?
Simone Lima's email address is sh****@****ail.com
What is Simone Lima's direct phone number?
Simone Lima's direct phone number is +55119427*****
What schools did Simone Lima attend?
Simone Lima attended Fgv - Fundação Getulio Vargas, Université Grenoble Alpes, Espm Escola Superior De Propaganda E Marketing, Cooper Professional Education, Iedih, Fia Business School, Fgv - Fundação Getulio Vargas, Faculdade De Tecnologia De São Paulo - Fatec-Sp, Cefet-Sp.
What are some of Simone Lima's interests?
Simone Lima has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture.
What skills is Simone Lima known for?
Simone Lima has skills like Business Intelligence, Crm, Sql, Business Strategy, Strategy, Forecasting, Loyalty Analytics, Business Insights, Customer Segmentation Strategy, Sas, Management, Market Research.
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