Simone Lima

Simone Lima Email and Phone Number

HR | Executive | Analytics | Startup | Digital Transformation | Banking | Mentoring | People advisor | Professor @ Aqua Capital
Simone Lima's Location
São Paulo, São Paulo, Brazil, Brazil
Simone Lima's Contact Details

Simone Lima personal email

Simone Lima phone numbers

About Simone Lima

Experienced professional working for more than 18 years in different industries such as startup, internet, loyalty and banking industries. Skilled in Business Strategy, People Management, CRM, Loyalty Program, Market Research and Analytics. Working with HR, bringing together Analytics and HR in the Talent Management, Culture and People Development.

Simone Lima's Current Company Details
Aqua Capital

Aqua Capital

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HR | Executive | Analytics | Startup | Digital Transformation | Banking | Mentoring | People advisor | Professor
Simone Lima Work Experience Details
  • Aqua Capital
    Head Of Human Capital
    Aqua Capital Aug 2024 - Present
    Sao Paulo, Sp, Br
  • Self Employed
    Career Mentor
    Self Employed Jul 2019 - Present
    Helping people to deal with challenges in the corporate context, highlighting: - Outplacement & assesment - Professional transformation to deal with tech & digital environnements - Preparation for interviews in a recruitment process - Preparation and follow-up for crucial conversations
  • Cobli
    Chief Human Resources Officer & Operational Efficiency (Chro)
    Cobli Dec 2022 - Jul 2024
    São Paulo, São Paulo, Br
    HR: Culture, Talent Acquisition, HR Operations, Compensation, Performance, Internal Communication & Executive Assistant Operational Efficiency: Analytics, Strategic Projects, BPM, Internal tools and System support
  • Cobli
    Chief Human Resources Officer (Chro)
    Cobli Jul 2021 - Nov 2022
    São Paulo, São Paulo, Br
    HR: Culture, Talent Acquisition, HR Operations, Compensation, Performance, Internal Communication & Executive Assistant
  • Unico Idtech
    Director Of People
    Unico Idtech Aug 2020 - Jun 2021
    São Paulo, São Paulo, Br
    - Responsible for HR department, managing a team around 30 people and having three Senior Manager reporting directly - Responsible for Employeer Branding and Talent Acquisition: I’ve hired more than 450 people in less then 1 year, including Executive, Middle Management hiring and forming new teams - Responsible for Career and Development: I’ve launched the first performance evaluation connected to career path, compensation decision and development plans - Responsible for Compensation and Benefits: I’ve reviewed and launched the salaries ranges and bonus rules according with Towers survey - Responsible for Training: I’ve improved the onboarding for new employees, self service platform and managing a budget for supporting the PDI initiatives - Responsible for Employee Experience: I’ve delivered WOW experience for employees, guaranting a eNPS of 70 at average
  • Hr Colab
    Events
    Hr Colab Aug 2019 - Mar 2021
    Helping the community to plan and organize events with relevant topics for HR Tech community
  • Nubank
    Head Of Hr At Nu Invest
    Nubank Mar 2019 - Jul 2020
    São Paulo, Sp, Br
    - Responsible for culture digital transformation- Responsible to define the people strategy connecting with the business strategy - Responsible for employer branding, attraction initiatives and recruitment process- Responsible for human developing and performance management- Responsible for training, internal communications, employee experience and leadership development- Responsible for compensation and benefits- Responsible for people analytics, OKR and HC budgeting
  • Olx Brasil
    Head Of Culture And Organizational Development
    Olx Brasil Oct 2018 - Mar 2019
    Br
    - Responsible for structuring and consolidating the BP role - Responsible for OLX Culture, EVP, Retention and Engagement - Responsible to define and implement the performance management, in terms of tools and culture
  • Olx Brasil
    Head Of Talent Management
    Olx Brasil Apr 2017 - Oct 2018
    Br
    - Reinforcing employee brand proposition internally and externally;- Responsible for the Recruiting team, process and tools in order to get the better talent people;- Responsible to provide ways for identifying and dealing with team`s performance;- Improve the retention of our talents having constant diagnosis the main pain points;- Optimizing the usage of data and process in the Talent department;
  • Olx Brasil
    Employee Journey Manager
    Olx Brasil Oct 2016 - Apr 2017
    Br
    - Improving the employee engagement and get better experiences through the OLX journey;- Being guardian of values and culture, promoting ways to live that every day;- Managing Internal communication, testing the best channel, approach and mechanic;- Reinforcing employee brand proposition internally and externally;
  • Olx Brasil
    Customer Lifecycle Manager
    Olx Brasil Jul 2015 - Oct 2016
    Br
    - Responsible for defining, optimizing and measuring customer treatments in the lifecycle in order to engage, retain and monetize the customers;- Responsible for setting up and improving communication touch points, focusing on push notifications and e-mail;- Responsible for user discovering and insights through data analytics and researches (i.e Personas, NPS, engagement segmentation, life cycle stage, recommendation algorithm);- Optmizing campaigns and treatments counting with support of Data Science and Product teams;- Managing the digital content for life cycle treatments and campaigns;
  • Dotz
    Customer Experience Manager
    Dotz Aug 2013 - Jul 2015
    Br
    - Responsible for defining strategy and actions in the Customer lifecycle at the loyalty program, considering the different sponsor segments (Banking, Grocery, Pharma, Gas) and Brazil's regions, counting with international support and expertise;- Responsible for tracking customer journey, considering the drivers to transform a customer in brand fan, identifying opportunities and customer needs within the Customer Experience, and recommending appropriate solutions;- Develop business practices to select, prioritize and resolve issues with customers, evangelizing a customer-centric culture within the IT and BI departments;- Leadering cross functional teams in order to delivery customer experience features in the product
  • Dotz
    Analytics & Crm Coordinator
    Dotz Aug 2010 - Jul 2013
    Br
    - Responsible for improving the Customer Loyalty in different businesses, focusing on adding value and providing strategic recommendations for each of the sponsors/partnerships coalitions, as well as budget management and KPI tracking.- Creating predictive models to improve response rate of marketing campaigns by 5 p.p. (ex: Attrition Model, Product affinity, segmentation of high value customers);- Measuring marketing communication effectiveness of targeted and mass campaigns among different communication channels, such as e-mail, SMS, direct-mail, TV, website, POS and social media;Managing a team with different skills (Researcher, Analytics, MIS, Forecasting and Predictive Modeling)
  • Impacta Tecnologia
    Professor At Graduation
    Impacta Tecnologia Feb 2011 - Aug 2013
    São Paulo, Sp, Br
    Professor in Database and Business Administration area, in courses: - Management Information System: Using Technology and Software to have strategic knowledge in modern organizations;- Data Quality Management: Diagnostic, analysis and fixing data, using algorithms to optimize the quality of information;- Analytical Processing: Creating multidimensional analysis, KPI (how definy, how measure, how classify) and presenting the information on dashboards;- Data Warehousing: Multidimensional modeling with Microsoft tools;- Business Intelligence: How aggregating intelligence into the process of making decisions
  • Senac
    Professor At Pos Graduation
    Senac May 2012 - Apr 2013
    São Paulo, São Paulo, Br
    Database professor : Relational Data Model, Multidimensional Data Model and Project Implanting for .Net applications, using Microsoft Tools (SQL, Visual Studio, SSAS, SSIS, SSRS)
  • Uscs - Universidade Municipal De São Caetano Do Sul
    Professor At Pos Graduation
    Uscs - Universidade Municipal De São Caetano Do Sul Nov 2011 - Dec 2011
    São Caetano Do Sul, São Paulo, Br
    Strategic Management of Information: how transform information in strategic and relevant knowledge
  • Unip
    Professor At Graduation
    Unip Aug 2010 - Jun 2011
    São Paulo, São Paulo, Br
    Database professor at graduation with SQL language (Data Modeling and Project Implanting)Project Coordinator of Semantic WEB (Web 3.0)
  • Bm&A – Barbosa, Müssnich & Aragão
    Business Analytics Analyst
    Bm&A – Barbosa, Müssnich & Aragão Jun 2009 - Aug 2010
    Rio De Janeiro, Rj, Br
    Responsible for building survey and analisys of key metrics to support decision-making by Executive Council, Director and Commercial;Responsible to do studies and analysis in order to identify opportunities of optimize results and antecipate revenue, using statistical techniques for behavior data modeling, revenue projection and correlation analysis of different business scenarios;
  • Itau-Unibanco
    Customer Segment Analyst
    Itau-Unibanco Sep 2007 - Jun 2009
    Sao Paulo, Sao Paulo, Br
    Responsible for targetting customers based on profile, behavior and stage of relationship, for actions in all the life cycle (Activation, Loyalty and Retention), forecast the break even and ROI;Responsible to measure results for different campaings, promotions, approaches communication and channels, comparing with the control group, provinding insights and recommendations;Responsible for providing internal training and support of OLAP tools with internal team (around 100 professionals);
  • Citibank
    Database Marketing Analyst
    Citibank Dec 2005 - Sep 2007
    New York, New York, Us
    At Customer Relationship Management (CRM):Analysis of consumer behavior and propensity in each bank products (using SAS and SPSS) in order to define the goals for all branches in BrazilResponsible for providing trainning for branch mangers related to how use the information for achieve goals ; Define target public for marketing campaings, analyze the results for different approaches, channels, communication and offers, customize the communication based on the profile and behaviour of each consumer;At Business Intelligence (BI) : Responsible to analyze data in order to identify business opportunities to optimize the results and strategies based on analysis of consumer behaviour, campaigns results, viability of products and services , market trends, customer survey;
  • Smads - Secretaria Municipal De Assistência E Desenvolvimento Social
    Trainee
    Smads - Secretaria Municipal De Assistência E Desenvolvimento Social Jan 2005 - Dec 2005
  • Viacao Aerea Sao Paulo S.A. - Vasp
    Intern
    Viacao Aerea Sao Paulo S.A. - Vasp Mar 2004 - Nov 2004

Simone Lima Skills

Business Intelligence Crm Sql Business Strategy Strategy Forecasting Loyalty Analytics Business Insights Customer Segmentation Strategy Sas Management Market Research Customer Experience Data Mining Project Management Consumer Insight Marketing Strategy Strategic Planning Digital Marketing Strategic Communications Campaign Effectiveness Propensity Modelling Pmbok Marketing Scrum Business Planning Oracle Team Leadership Recruiting Talent Analytics Talent Recognition Employee Value Proposition Analytics Segmentation People Management Team Management Talent Management Negotiation People Analytics Okr Employee Branding Employee Engagement Human Resources

Simone Lima Education Details

  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    People Analytics
  • Université Grenoble Alpes
    Université Grenoble Alpes
    Marketing Internacional
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Consumer Neuroscience
  • Cooper Professional Education
    Cooper Professional Education
    Interaction And Visual Design
  • Iedih
    Iedih
    Psychology
  • Fia Business School
    Fia Business School
    Pos Graduation In Marketing Engineering
  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Strategic Management: Loyalty And Retetion Of Customers
  • Faculdade De Tecnologia De São Paulo - Fatec-Sp
    Faculdade De Tecnologia De São Paulo - Fatec-Sp
    Graduation In System Analysis
  • Cefet-Sp
    Cefet-Sp

Frequently Asked Questions about Simone Lima

What company does Simone Lima work for?

Simone Lima works for Aqua Capital

What is Simone Lima's role at the current company?

Simone Lima's current role is HR | Executive | Analytics | Startup | Digital Transformation | Banking | Mentoring | People advisor | Professor.

What is Simone Lima's email address?

Simone Lima's email address is sh****@****ail.com

What is Simone Lima's direct phone number?

Simone Lima's direct phone number is +55119427*****

What schools did Simone Lima attend?

Simone Lima attended Fgv - Fundação Getulio Vargas, Université Grenoble Alpes, Espm Escola Superior De Propaganda E Marketing, Cooper Professional Education, Iedih, Fia Business School, Fgv - Fundação Getulio Vargas, Faculdade De Tecnologia De São Paulo - Fatec-Sp, Cefet-Sp.

What are some of Simone Lima's interests?

Simone Lima has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture.

What skills is Simone Lima known for?

Simone Lima has skills like Business Intelligence, Crm, Sql, Business Strategy, Strategy, Forecasting, Loyalty Analytics, Business Insights, Customer Segmentation Strategy, Sas, Management, Market Research.

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