Founded omnichannel online personal food and travel blog, sharing about international cultural and culinary experiences; established an active annual readership of 2,500+ views

Served as go-to analytics, shopper marketing, and brand specialist for national account managers selling leading brands into 7 categoriesDeveloped and own dynamic weekly reports to produce insights on sales and category trends, competitive entrants and behaviors, and consumer demographics to ensure competitive go-to-market strategies, on-shelf product and planogram excellence, promotional program development, and new product analysis Developed 10+ unique reports highlighting… Show more Served as go-to analytics, shopper marketing, and brand specialist for national account managers selling leading brands into 7 categoriesDeveloped and own dynamic weekly reports to produce insights on sales and category trends, competitive entrants and behaviors, and consumer demographics to ensure competitive go-to-market strategies, on-shelf product and planogram excellence, promotional program development, and new product analysis Developed 10+ unique reports highlighting beverage sales and category trends to aid in growing $35MM beverage business across 30+ retailers, uncovering $700k in annual cost savings, and development of product innovation project with $2MM+ in forecasted incremental sales Show less

Recognized as go-to specialist for collaborating with data insight managers and capturing product information within Kroger product syndication system; oversee ad-hoc requests from internal Kroger team on an as-needed basisReconstructed analytical process for beverage brand within Convenience channel by identifying pain points in existing reporting system through live workshops with internal brand, sales strategy, and channel leadership teamsDevelopment & trainings: New Horizons… Show more Recognized as go-to specialist for collaborating with data insight managers and capturing product information within Kroger product syndication system; oversee ad-hoc requests from internal Kroger team on an as-needed basisReconstructed analytical process for beverage brand within Convenience channel by identifying pain points in existing reporting system through live workshops with internal brand, sales strategy, and channel leadership teamsDevelopment & trainings: New Horizons 3-part Excel Program, Pinnacle Communication Workshop, SlideRabbit PowerPoint training, Delta Associates Black Belt Analytics Show less

Managed territory of 100+ high-volume accounts across all retail channels and solved in-store merchandising challenges by negotiating product placement with store managers resulting in expansion of on-shelf facings by 450%, deployment of 80+ monthly displays, and resolved 75+ weekly stocking challenges over two quarters

Directed organization of 80 members dedicated to developing fundamental professional selling skills by planning and executing sales competitions, recruiting trips, networking events, and lectures with industry leaders; successfully reached goal of 100% job placement within graduating class during presidential tenureCollaborated with 6 executive teammates to produce 100+ hours of programming focused on career exploration, industry research, workplace DEI, and personal brand… Show more Directed organization of 80 members dedicated to developing fundamental professional selling skills by planning and executing sales competitions, recruiting trips, networking events, and lectures with industry leaders; successfully reached goal of 100% job placement within graduating class during presidential tenureCollaborated with 6 executive teammates to produce 100+ hours of programming focused on career exploration, industry research, workplace DEI, and personal brand developmentLed year-long project surveying students on recruitment best practices, talent management and new-hire retention; presented to corporate recruitment teams and increased accepted full-time job offers by 25% Show less

Planned internal development efforts including alumni informational panels and regular newsletter distribution

Admitted into highly selective program dedicated to developing and establishing professional selling skills; competed in sales competitions and interacted with 20+ corporate sponsors through exclusive networking events and recruiting trips

Steered committee of 30 students with focal initiatives of D&I, mental health awareness, and mentorship programming; directed grand opening of Kelley "Balance Room" to house mental health resources

Spearheaded product launch analysis to develop actionable insights for distribution in largest national accounts; developed tools for management usage including sales trend tracker, profit calculator, and 4P scorecardLed market research project to understand beverage brand exposure on college campuses nationwide; surveyed 300+ respondents, presented data to brand management team to incorporate into marketing business plan, and build future distribution strategy

Designed and executed market research project analyzing online customer satisfaction rankings to understand shopper trends and impact end-to-end consumer experience