Product Strategy, B2B Channels Development. Product Dep. Director

An international master's degree program.A totally innovative educational and operational pathway to keep up with the times and to better prepare tomorrow's tourism professionals. A path divided into 4 phases with the objective of truly realizing the work that will be done both in the classroom and on the road.A Master's degree that will allow' inclusion among industry professionals in a realistic and professional way. The goal of the Master's degree is to overturn an outdated teaching model (re)putting the person at the center, to grow and be valued.

Our offer is tourism-related and dedicated to companies working in the hospitality industry, DMOs and DMCs, as well as government agencies and sports-related brands.With its unique specific ecosystem, consisting of local social media and governed by different dynamics, the Chinese market represents a challenge for those approaching it for the first time, as well as for already established realities.A market that today represents a sort of Eldorado, remote but tangible, which almost everyone has heard of but the difficulties in grasping its dynamics and having a real and tangible exchange with it persist.www.madewithitaly.cn

Product Sourcing, Product DesignAsia, Africa, South America

I contribute in the frame of collaboration with CICC as supporting member, contents and webinars concerning the topic of Chinese Tourism, mostly Outbound.

Myanmar guide (2008)Thailand guide (to be printed)Western China (to be)

The Italy China Travel Club – ICTC, under the China-Italy Chamber of Commerce (CICC) umbrella, has been established in Beijing in 2015 with the purpose of promoting Italy as a travel destination to the Chinese audience. In cooperation with Italian private and public sector in Italy and in China we hope to consolidate and deepen not only mutual knowledge, but also partnerships and exchanges.

Asian Trails is a B2B Travel Operating Group that has been active for 20 years with more than 30 offices and +600 employees in SE Asia region. Currently serving Travel agencies and Tour Operators in USA, South America, Australia and Europe. I am covering the position of At China Sustainability Coordinator (since 2020)

Chinese Outbound Tour Operator focused on in-depth cultural experiences and outdoor adventures for discerning Chinese travelers and SE Asia expat communities

The Italian Factory is a Tour Operator holding two incoming brands: the travel conciergerie By Appointment Only (ITALYBAO) and the Apulian DMC Puglia Travel Design.

Italy [B][A][O] is an Italian Travel Conciergerie, focused on exclusive and high quality services. We like to design and deliver fine and unexpected experiences both on traditional destinations and less known but equally amazing areas of our country. Travelling with us you will feel like a welcomed guest, not a tourist.

Main Activities:Designing itineraries and experiences for Chinese Tour Operators (B2B), creating specifics experiences for every market cluster’s expectations (from schools / education to leisure and luxury) Consulting on VIP customers (B2C)Promoting and designing experiences concerning Italian less known destinations, creating highlights and special services as attractive for the Chinese markets, making contacts and promoting itineraries toward Chinese Tour Operators, Clubs, AssociationsImplementing Travel Itineraries related to CRUItaly Platform business (Design, Fashion, Wine, Food) to be promoted through its online B2C channels (wechat / website)Define Strategic Partnerships with Italian Local Promotion Agencies, Regional Tourism Associations, Private Initiatives so to promote their presence in China

distributed in over 100,000 copies, mainly in the cities of Beijing and Shanghai. BIBENDA's communication and style have definitively conquered the Oriental public through a publication that, although adapted to the linguistic, cultural and market needs of China, has kept alive that spirit of in-depth analysis typical of the Italian edition, capable everywhere of ‘making wine culture more seductive’. It is precisely Italian wine that is the absolute protagonist of this second publication, recounted with a wealth of details and many anecdotes to a people that loves it, or rather adores it, and therefore wishes to be as well informed as possible.

Main Responsibilities:Designing itineraries and experiences for foreigner Agents (B2B) belonging to three continents, creating specifics for every country’s expectations and covering a wide span of clusters (from adventure to luxury) Contracting properties and services (DMC, concierge, special exclusive arrangements through personal contacts) and scoutingManaging the operative aspects and supervising the Product and Booking team (3+19 staff members)Training of company staff on designed products (12 Sales Account, 13 Travel Consultants, 6 Operations Staff) Consulting on Innovative Travel Product Strategies

Chinese Top-End Concierge dedicated to outbound Medical Travels and exclusive experiences. For Members Only.Creation of the Design Department:Definition of the Travel Consultant and Travel Designer ManualsDefinition of the Operation ProcessCreation of the Supplier's Database and contractingDesign for the client's proposal layout, travel experiences and services. Operation supervision and staff training (designer & sales)

Italian Flavour - Incoming Catalogue: create a new product database, contracting properties & DMC in Italy. An incoming catalogue is currently under process, covering bespoke experiences usually not offered to the general public. Sales training (Italy & Europe)Short Haul Planning - Based on personal selection, contracting properties and DMC in Europe in order to create a new product database. Create various itineraries and services and properly communicate together with the Marketing Dep. to the clients database the new experiences. Sales Training (Italy & Europe).

During this task I was requested to support our product in-depth knowledge, in order to better assist our VIP clients needs, and possibly anticipate their requests.• Market analysis and research on new trends ,properties, services possibly useful to the whole PM’s programming activities. • Scouting and contracting according to destination’s needs.• PM’s products upgrading.• Support on VIP client’s special request

PM for South America, Africa, Far East Specialist.As first PM in the company I got time to investigate different areas of the world(Africa, South America), always keeping as focus the Far East.• Assigned area’s product development• Programming • Designing itineraries on request (tailor made)• Contracting dmcs and properties• Scouting , Fairs participation in order to evaluate new products

In this position I'm supporting different developments regarding the company's interests.Currently i'm working on the Limited Editions Project.The Project aims to create a collection of extremely selected experience in different countries, ranging from Hip to Wildlife.Based on insider knowledge, every activities or property is directly selected, designing the experience first-hand through a web of contacts, avoiding as much as possible already-seen itineraries.The outcome is an extremely high-end collection of books, printed on silk, carved on wood or embossed on metal, aiming to "give a feeling" of the country's spirit through different photo/art techniques and writings - combined by the latest design trends. Fine and thematic experiences are proposed – for best clients only. Main Responsibilities:• Identify the country where those experiences could be developed based on trends and personal knowledge• Develop the Concept and Design the Edition• Develop contacts and design the experience on spot (operationally)• Scout and create the photographic images• Writings• Collaborate with the graphic designers team’s activities• Train and updates to PMs and Sales on how to handle the final products

Tour Leader for the Lybian Deserts areas (Fezzan, Murzuq, Messhak).Leaded groups for Maurizio Levi, Mistral, Viaggi dell'Elefante, Best Tours.

Tour Leader for Sudan (Archeological areas & Deserts), Mongolia (Southern) and China (Western).Tour Scouter & Designer - Logistics for Western China Itineraries

Diver in Thailand in Koh Panghan, Phuket, Phiphi, Samui

Tour Leader in Togo, Ghana, Benin, Burkina Faso, Mali.DMC for italian Tour Operators, Nouvelle Frontieres(Fr.), Turtle-Tours (US), Reizen(Germany), National Geographic photographers