Simone Tobias Email & Phone Number

Chicago, Illinois, United States

New York, United States

• Redesign an e-commerce site, UNCOMMONN.com, representing global fashion brands with a mission to conduct ethical production practices, and to be conscious of their distribution’s environmental carbon footprint. Worked.
• Collected and analysed qualitative data through comprehensive UX research methodologies of heuristic evaluation and usability testing of current website.
• Created thoughtful and appropriate design solutions to digital challenges by translating research insights into engaging user interfaces which satisfy user needs, business requirements and technical constraints.
• Led the design implementation of project incorporating copy, innovative visual design and brand assets, while being mindful of usability and best practices

New York City Metropolitan Area

Chicago, Illinois, United States

Greater Chicago Area

Austin, Texas, United States

New York City Metropolitan Area

• Researched and developed user-centric tenant facing native mobile app to enhance resident experience in a modern communal living environment. Collaborated with a UX team to recruit and moderate research to incorporate.
• Collected and analysed user data through comprehensive UX research methodologies: Designed, planned, and executed scripts and screeners, synthesized and delivered recommendations based on findings
• Effectively presented deliverables and communicated results and process to stakeholder with precision and clarity.
• Proven ability to move beyond data, getting to valuable insights, and effectively collaborating with team members to implement research-backed design solutions

New York City Metropolitan Area

• Designed responsive, user-centric web and iOS products. Worked cross-functionally with Engineering to incorporate user testing and research at stages of product cycle. Effectively presented deliverables and.
• Conducted comprehensive UX research and design processes across 5 projects.
• Collected and analysed user behaviour data through a variety of channels: User testing and interviews, Usability Analysis, Surveys, A/B testing and log analysis.
• Studied and analysed the user experience on multiple sites through a wide variety of qualitative methods.

New York City Metropolitan Area

• Orchestrate global creative direction along with product development and production teams. Cultivate brand identity using cross-functional campaigns, including social media, e-commerce, and print campaigns. Build sales.
• Grew company from start-up to highly successful business; spearheaded global creative direction, product development, and production teams responsible for 1.2M+ units of goods annually.
• Directed Asia factory matrix; allocated production based on factories’ capabilities to manufacture and deliver products with run rate of 95.5%.
• Enhanced workflows by developing and implementing procedures for sales teams, third-party sourcing agents, vendors, and factories to establish company’s standard operating practices.

New York City Metropolitan Area

• Produce a collection of art-inspired body-positive women’s swimwear for diverse ages and sizes, manufactured in the NYC area for national and global sale. Collaborate with contemporary artists to create exclusive lines.
• Selected to participate in NYC’s “Made in New York” initiative, promoting local business to support the NYC Garment District.
• Engage over 20,000 followers on Instagram and acquire more followers using digital marketing strategy.
• Produce and direct seasonal photo shoots featured in BUSTLE, Celeb Buzz, and Sports Illustrated. Able to produce striking, publishable images with a very small budget.

New York City Metropolitan Area

• Directed seasonal design collection of women’s sportswear with thoughtful fabric selections and curated color stories. Maintained awareness on current culture to identify emerging global trends in fabrics, product.
• Created seasonal themes, color palettes, and print selections in conjunction with company’s menswear line for a cohesive presentation; supported design team throughout process working closely with cross functional.
• Mentored and oversaw design, product development, and production team; focused on motivational leadership to encourage individual engagement and growth.
• Established ownership of product lifecycle solving challenges with flexible and creative solutions to uphold seasonal milestones.

New York City Metropolitan Area

• Held bottom-line accountability for strengthening brand identity, increasing sales, and developing full seasonal trend concepts for menswear and womenswear. Scope of responsibility included conducting market research.
• Oversaw team of technical designers, patternmakers, and sample makers to ensure garments fit retailer’s size and fit guidelines
• Maximized sales by collaborating with PR firm to promote clothing line; solely responsible for coordinating photo shoots for editorials, styling celebrities, and TV media presentations.
• Conducted extensive market and trend research and monitored product development and production progress by traveling abroad to Europe and Asia; forged solid relationships and grew professional network.

Florence Area, Italy

Data Analytics And Visualization

Certificate Of Completion, User Experience Design

Bachelor’S Degree, Fashion/Apparel Design

Selected Achievements: • Received 1st Place award for “All Japan’s Teacher’s Design”: a fashion Illustration open competition to all.

Associate Of Arts And Sciences - Aas, Fashion/Apparel Design

Certificate Of Completion, Fashion/Apparel Design