Simonetta is a consumer psychologist, an internationally recognized thought leader of the consumer good industry and the cofounder of REALISE, a strategic consulting company specialized in brand direction, marketing and design management. Her consumer insights and foresights are supported by 25 years of research in the area of consumer ethos and behavior. As professor in design management and humanistic marketing at the Swedish School of Textiles University of Borås, she has been directing The Design of Prosperity initiative focused on socio-cultural forces fostering sustainable societal change for fifteen years. She has also been teaching at the Domus Academy postgraduate design school in Milan for more than ten years and she was Visiting Professor of the London School of Fashion Universities of the Arts.For over 25 years, Simonetta has been working with CEOs and key executives of international fashion, home design and food businesses for the design and implementation of purpose-driven brand and communication strategies. At the same time, she has been educating and leading designers, copywriters and creative leaders in the challenging goal of translating the message of sustainability into communication models with powerful ethical and aesthetic impact. Simonetta belongs to the Advisory Board of the Gottlieb Duttweiler Institute/MIGROS - one of the oldest and most renowned European Think-Tanks of the consumer goods industry. She is a member of the Brand Committee of the Swiss social entreprise gebana.com, one of the oldest European fair trade reality. From 2017 to 2019 she has been a member of the Sustainable Apparel Coalition , where she has been active as a member Higg Index Transparency Steering Team. Simonetta is a founding member of the European Cultural Parliament, a forum for European personalities in the fields of arts and culture for dialogue about crucial issues for European co-operation, European democracy and European culture.