Simonetta Lulli Email & Phone Number

Barcelona, Catalunya, Es

GameHouse and its amazing Delicious and Emily games portfolio are loved by millions of players every year. GameHouse is strategically positioned with its narrative and storytelling games to connect with the female casual gamers that are currently over 60% of the total players from the top 1,000 games on the Apple App Store. I’m really excited to be part of this talented team and help to drive growth results,”

I always thought that the biggest opportunity you can give any kid is to bring them the opportunity to believe in themselves trough education. Every kid has one or multiple talents and the sooner they find it, the happier they are as a person and in the future. The new technologies have allowed us recently to bring education closer to everyone at their homes and at an affordable way. For this reason and based on our combined years of experience we founded Curiosally.com the first SPANISH marketplace of live virtual education for Spanish learners kids 3-17 years old. In Curiosally we believe:1. All kids should learn the skills of the future, including the Spanish Learners2. A diversity of skills are needed for the personal and future life of our kids, what they currently learn at schools gets obsolete fast. 3. All type of skills are needed, not only tech.4. Every kid has one or multiple talents. Those who find their talents and can develop them have more self esteem and are better students and happier adults.5. Kids learn better trough positive feedback, social interaction and having fun.6. We embrace virtual technology to develop offline skills in girls and boys7. Kids all around the world, in cities or rural areas can learn in our platform because everyone deserves equal opportunities

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

Strategic Advisor https://carrotkitchen.com/en the World´s first mobile cooking buddy for Kids.

Toronto, Ontario, Ca

During this time, I head the development of a range of apps and games for Spin Master brands aimed at preschoolers through to teens (and some parents). During the development stage, I embed unique features and innovative integrations, including AR, while creatively titling each app/game. I then launch our products, continuing to evolve them through live ops planning, encompassing monthly and weekly content updates, subscription models, and IAP. • Actualized record engagement metrics for developed Apps, with 300+ minutes engagement time with brand and c. nine-App visits.• Increased revenues through IAPs and subscriptions, while promoting products via social media, media buys, and eCommerce implementations.• Maximized resources, governing annual budgets in excess of $10M+.• Promoted from VP Digital Marketing to VP Spin Master Studios within 12-months of joining company.• Key member of acquisition team that negotiated Toca Boca and Sago Mini merger and acquisition (M&A).

Toronto, Ontario, Ca

Leading marketing processes including strategy, acquisition, retention and monetization for Spin Master Studios Inc., which creates and publishes world-class digital games and digital components that merge physical toys into connected play experiences.

Montréal, Québec, Ca

In preparation of the sale of the company, I trained our CTO, providing ongoing support and guidance as needed, while advising our CEO on creating quarterly and annual business plans. Simultaneously, I nourished relationships with two-VC investors as a Board rep and main point-of-contact.• Spearheaded M&A process by populating documentation, liaising with banks, contacting prospects, and hosting informative meetings.

Montréal, Québec, Ca

As the company prepared for its exit, I was instrumental in navigating the process by introducing a new business model, improving our metrics, and unifying our team reach a common end goal. Next, I provided strategic direction to an average of 70 developers and IT, finance, community, ad sales, and marketing personnel, clearly defining their roles. Last but not least, I engaged a wider audience by leveraging media outlets to market our offerings, while building a seamless experience between web, Android, and IOS platforms.• Transitioned from operating at a loss to breaking even, increasing monetization 5% among engaged paying users, doubled average revenue per paying users (ARPPU) and maintained 96% returning levels.a) Double the conversion to payers from engaged usersb) Increase the level of engagement, reaching 96% of users returning every monthc) Frequency increased +50%d) Increased by 30% the ARPPU• Overhauled operations, assuming control of finance, profit and loss (P&L), and human resource (HR) functions, while facilitating M&A process.

Montréal, Québec, Ca

In less than a year, I transformed our internal marketing and user acquisition functions, while generating a positive ROI, setting strategies, and defining goals.• Promoted to CEO within one-month.

Helsinki, Fi, Fi

With ownership over community targets for habbo.com, I expanded our marketing stream, enabling a 60+ member international team to harmonize communities speaking 13 different languages. Under my leadership, we modernized our gaming features and service delivery in a cost-effective manner. At the same time, I overhauled our engagement efforts and prioritized user care, culminating in higher user satisfaction. I then successfully reenergized our team, creating a culture of high productivity, by establishing KPIs. As these changes unfolded, I oversaw PR and crisis management, nourishing a positive connection between the brand and consumers.• Controlled and properly allocated £12M marketing budget, optimized funds to achieve profitable ROI, and governed P&L for Habbo business lines.• Fulfilled registration goals by leveraging social media, media buy, and partnerships to reach new, and expand audiences, linking advertising with internal Habbo campaigns as appropriate.• Mobilized 40+ member community team dispersed across London, Madrid, and Brazil, while supervising marketing and advertising team.

Helsinki, Fi, Fi

Full ownership business and operations of Habbo.com and of the Global strategy, budgeting and implementation of the User Acquisition and Marketing for Habbo worldwide. With over 226 Mill registered users in 11 languages, Habbo was the biggest teen community in the world.

Helsinki, Fi, Fi

Local head of operations in several Sulake countries ( Italy, Spain, France, Portugal, Brasil, UK and South America) and manager of all third party relationships locally.The key tasks:• Manager in the local launch of Habbo in Spain, France, Italy and Brasil (current headcount 70).• Generalist responsible for country P&L ( 20 Mill Euros Revenue) consisting of user sales, media sales and local operational costs. • Head of office and HR responsibility in the countries. • Acts as a partner manager to third parties locally.

Helsinki, Fi, Fi

Generally responsible for the Spanish’s P&L consisting of user sales, ad sales and local operational costs. Deploys the HQ strategies in the local market.The key tasks: • Manager in the local launch of Habbo in Spain (current headcount 30 started with 3).• Acquire and manage the ad sales partnerships and/or local sales force to reach the ad sales targets (revenue and profit).• Plan the local user acquisition activities; acquire and manage the marketing partnerships to reach the user sales targets (revenue and profit).• Develop alliances with the main Internet companies both locally and throughout Latin America.• Acquire and manage the payment partnerships to reach an optimal end user payment method with reasonable costs.• Analyze and report business and financial status for local and HQ needs.• Act as the local HR manager.• Liase with the external service providers; lawyers, auditors and financial services.

• Responsible for the execution of the business plan for a multi-discipline marketing agency for several online casinos from microgaming group as www.spinpalace.com .• Plan the online media buys, analysing results and testing new media.• Establish business alliances, in particular with affiliates.

• Create and manage the affiliation program for this Betting- Casino company.• Manage the relation and reporting with affiliate websites and affiliate programs ( Tradedoubler…)• Coordinate the online material to use by affiliates.

• Financial controller, daily financial tasks, taxation, payments, clients.

Master, European Management

Mba, International Mba

Economics, Economics