Simonette Alcazar Email and Phone Number

May 2011 – presentEVER Neuro Pharma, Quezon CityProduct Manager-Cerebrolysin, Tachyben and Memoprove>My role is to create marketing programs that would strategically maximize the limited human resources in the promotion of our product to our profiled target segments>Provide feasibility research for upcoming products for launching>Successfully launched IV anti hypertensive product during PHA 2015>Identify and develop resource speakers suitable for every target group>Innovate products promotion aligned to the company’s strategic direction>Develop modules for training and lecture series >Create and explore niche markets that would be aligned globally but customized locally>Conduct CME activities on a regular basis to potential and target institutions and medical societies>Continuously update sales force with the latest studies and how to handle objections>Conduct Nurses Training Program>Coordinated and facilitated studies for 5 centers

BetaferonA dual role function of a product manager performing market analysis, market programs, communication platforms, P and I management and a sales manager in designing sales schemes and programs, managing sales with distributors and administrative functions are met.Effecrively manages budget allocation with the maximum product exposure and sustainance of sales productivity and return of investment for the companySustained market leadership of 90% for Betaferon against competitor

1.Promoted specialized drugs for Multiple sclerosis and Pulmonary hypertension2. Achieved 233% growth for Betaferon by June 20083. Achieved an 11% growth for Onco/STH by the end of 2006 for both Betaferon and Ilomedin4.Achieved a YTD sales performance of 125% 2006 for Ilomedin

1.Promoted a variety of prescription medications, such as anti-infectives and cardiovascular products.2.Achieved a 20% increase in sales for the company’s new growth brands and maintained the market share of the company’s evergreen brands.3.Identified potential prescribers in the territories of University of the East Ramon Magsaysay Medical Center (UERMMC), Our Lady of Lourdes Hospital (OLLH), Mandaluyong City Medical Center (MCMC), Victor R. Potenciano Memorial Center (VRPMC), National Center for Mental Health (NCMH), Medical Center Manila (MCM), Unilever Philippines, Coca-Cola Phils (Otis). In hindsight managing the whole territory of Sta. Mesa and Mandaluyong.

1. Promoted a variety of prescription medications, such as anti-infectives and pain management products.2. Achieved a 15% increase in sales and grew the market by 10%.3. Managed a hospital focused territory, namely Chinese General Hospital (CGH), Sto