As 20% project, I lead the EMEA Google Cloud (xk Googlers) Wellbeing & Culture effort with 20+ Wellbeing & Culture Ambassadors from all around EMEA

As Telco Programme Lead for Google Cloud dedicated to TIM & Google Partnership, I am currently the Google Program Manager for this very strategic partnership with TIM to accelerate Italian Companies Digital Transformation.

I led the EMEA Regional team, responsible to develop Mktg Strategy for EMEA Traditional Media & High Potential Performance Agencies (xK agencies representing $XBn in ‘19 Google Yearly Rev; $XM yearly budget covering 20+ EMEA countries), including Growth, Inspiration, Education and Product Adoption initiatives. Among other, key initiatives are: 1. I led the x-functional team that built our EMEA Top Partners strategy: selecting top 100 EMEA agencies and building Sales & Mktg value prop to maximize and deepen our relationship with these agencies, and bring the best of Google to them2. As our Covid-19 response to help EMEA Agency C-leves navigate this challenging time, I led the Leadership on Air Program creation, leading a group of 20+ Googlers, and driving livestreams + roundtables + coaching as our new C-levels engagement platform3. I collaborated with Forrester to drive a critical research to position Google as a thought Leader in the market re Agency Digital Transformation and what Agency should do to succeed in the post-Codiv world4. I launched a 6-month tailor-made coaching & digital transformational program (Elevator) for 200 high potential Agencies’ C-levels in 20 EMEA countries, to grow their business skills and unleash their full potential5. I co-led the new Agency Joint Business Plan (scaled globally) positioning Mktg offer as Growth programs6. I co-led xfunctional team to build value prop for Agencies focusing on activating new advertisers to Google solutions (Sales & Mktg activities to onboard, build skills, connect to high potential customers, grow their business)7. I have worked closely with our Global Team, leading initiative like Agency Education Strategy and Mktg Events Strategy

I led the EMEA regional team, responsible to develop marketing strategy for EMEA Performance Agencies, incl: leads management, activities that drive high value customers acquisitions via agencies, and product adoption of AdWords, Mobile, and Video/YouTube. I coordinated 20+ EMEA markets & worked with Global team, in a cross-functional environment where strong collaboration and influential skills were critical. Responsibilities included revenue targets & budget setting, campaigns execution in EMEA countries, and cross-functional collaborations with Sales Teams

I was responsible for customer & product insights, market research, B2B marketing strategy & planning, partnerships and local campaigns focused on new Google advertisers acquisition (directly and via agencies). I co-led the Italian Telesales Salesforce, enabling advertisers acquisitions with online/offline marketing campaigns (incl. DM, eDM, Search/Display, events)

Supported EMEA Marketing VP and her leadership team for the EMEA B2C & B2B Marketing Strategy definition, annual planning and execution; worked with cross-functional teams across Sales, Public Relations & Policy, Finance, HR. Worked on major strategic and operational initiatives: gathering and synthesizing relevant data, leading analyses, developing final marketing recommendations and work plans. Provided support to the Senior Marketing management with internal and external communications

I was the Finance Business Partner for Budget/Opex to Global and EMEA Senior VP, VPs, Directors, for Sales, Public Relations & Policy, Legal. Key responsibilities were: financial models and analyses to support strategic decisions and initiatives, in a highly complex matrix organization; financial planning and forecasting; monitoring key performance indicators, resources analyses and mgmt reports; driving innovation/automation of financial processes

GPA: 3.4 (top 10% of my class; lifetime member of Beta Gamma Sigma Honor Society). Semi-finalist in the IE Venture Lab, developed a Business Plan for a start-up in the meteorological forecasting industry. Captain of the Swimming team representing IE in international competitions.

I focused on Strategy & Organization for different industries/clients (Telecom, Media & Internet, Energy & Utilities, Automotive). I worked on major projects covering: strategy definition & business planning; due diligence; financial planning & analysis (forecasting, budgeting, reporting, financial modelling, KPI analysis); organization & change management; CRM/technology implementation

In the Energy & Utilities practice, I worked on several projects/clients in Administration, Finance and Control Area

In the Revenue Management Department, Long Haul Unit (North America Market), I was responsible for market sensitivity & competitors analysis, and pricing strategies definition