Driven and results oriented commercial senior manager with a 15 year track record for delivering sustainable revenue, profit and market share growth. This has been achieved through expertise in strategy development, cross-functional people leadership, coaching and development, marketing, and understanding consumer needs to build strong brands and drive sales. I have held strategic sales and marketing roles and managed complex commercial situations across multiple channels while always exceeding expectations.Aligned to my strong communication, collaboration and leadership skills, I am enthusiastic, dedicated and possess excellent interpersonal skills which have enabled me to enjoy a long track record of continued achievementMy current role is Country Manager for British American Tobacco Ireland (BAT), With in this role I have a team of managers reporting to me for multiple channels, Convenience, Grocery, Wholesale, forecourt, vending and Horeca which represents all company volume and revenue. I along with my executive top team have responsibility of the direction of the company. Key Skills;Team management, FMCG sales & marketing, strategy development, people leadership & development, coaching, Mentoring, Strategic planning, Commercial negotiation, Horeca management experience, Brand building & portfolio management, Supply chain negotiation, Company and Channel Restructuring and Change management